Sydney Sweeney is getting into the holiday spirit with the latest drop from her lingerie and loungewear brand, SYRN. The actor fronted the campaign for the label's new "All I Want Is Plaid" collection from the Holiday Shop, bringing festive charm to every frame. The playful campaign featured cozy Christmas sets and stacks of wrapped presents.
For the campaign, Sydney Sweeney slipped into SYRN's Snow Problem Flannel Cami and Shorts Set, priced at $69. The matching plaid set featured a flannel cami with two front panels tied together at the bust, creating a flirty cutout effect.
The fitted silhouette hugged her frame while the coordinating plaid micro shorts sat comfortably on the waist with a pull-on design. An embroidered SYRN logo at the shorts' hem added a subtle finishing touch.
She layered the festive look with white thigh-high stockings and completed it with lavender-blue platform heels. A soft pale blue faux-fur-trimmed cape draped over her shoulders, making the outfit feel even more holiday-ready.
The campaign showed Sweeney balancing wrapped presents and posing among snow-covered Christmas trees. She playfully tangled herself in colorful string lights before the reel ended with the SYRN logo appearing on a vintage television.

#shorts

Sydney Sweeney just dropped another Cindy Lou Who video, and the internet has thoughts. The actress shared a new holiday campaign for her lingerie brand that offers fans an early Christmas surprise.
Sydney Sweeney's lingerie brand SYRN shared a new video on Instagram promoting its holiday collection. The brand's caption read, "Our gift to you: early access to All I Want Is Plaid, available NOW." The video continues the Cindy Lou Who-inspired campaign from How the Grinch Stole Christmas.
Sweeney rocks red-and-black plaid lingerie pieces with oversized bows in the new promotional video. She also pairs the look with a white fur-trimmed cape and thigh-high stockings. Meanwhile, decorated Christmas trees, wrapped gifts, and Christmas lights round out the festive setting.
Sweeney first unveiled the Cindy Lou Who-inspired look on October 21. The original advertisement featured her wearing plaid pajamas and a festive cape while carrying gifts. Additionally, another scene showed her decorating a Christmas tree in a Corpse Bride-inspired outfit.
However, the campaign drew online criticism after its initial launch. Many commenters pointed out that Cindy Lou Who is traditionally portrayed as a young child. Despite the backlash, the brand has now released five additional photos and videos for the collection.

#christmas #cindy #plaid #lingerie

Sydney Sweeney's blonde bombshell aesthetic just might be hereditary.
The "Euphoria" actress and the late Marilyn Monroe are distant relatives, according to a new MyHeritage study shared with USA TODAY.
The genealogy research site notes the actresses are ninth cousins, once removed, meaning that there is a one-generation gap between them.
The Hollywood darlings share the common ancestors Ezra Perry and Elizabeth Burgess, 17th-century British settlers in Massachusetts, through Sweeney's father, Steven Sweeney, and Monroe's biological father, Charles Stanley Gifford, according to the online genealogy company.
The Perry-Burgess lineage also includes former President Franklin D. Roosevelt and Gen. Douglas MacArthur.

#monroe #myheritage

Sydney Sweeney and Marilyn Monroe have often been compared to one another – and there's now an official reason for that.
It turns out the White Lotus alum, 29, and the late Hollywood icon – who died in 1962, aged 36 – are related.
New research from global family history platform MyHeritage has found that Sydney and Monroe are 9th cousins, once removed.
The connection comes through their paternal lines – Sydney's father, Steven Sweeney, and Marilyn's biological father, Charles Stanley Gifford.
©2002 RAMEY PHOTO

#sydney #sweeney #marilyn #hollywood

Sydney Sweeney, Marilyn Monroe related, according to new MyHeritage study appeared first on ClutchPoints. Add ClutchPoints as a Preferred Source by clicking here.
A new study by MyHeritage revealed that Euphoria actress Sydney Sweeney is related to the late Hollywood bombshell Marilyn Monroe.
The study (via The Hollywood Reporter) showed that the actresses are ninth cousins, once removed. Sweeney and Monroe share a mutual ancestor, Ezra Perry (c. 1625–1689). According to the study, Perry was an early English settler in Sandwich, Massachusetts.
MyHeritage director of research Roi Mandel called the discovery "incredible." After all, Sweeney has been compared to Monroe in the past. He raved, "Uncovering their shared branch was incredible, it's a powerful reminder that humanity is one vast family tree, and when we dig deep, we uncover how remarkably interconnected we all are."
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#clutchpoints

Sydney Sweeney and Scooter Braun may be thinking well beyond their next date night. The 29-year-old "Euphoria" and "The Housemaid" star has reportedly met with two rabbis as she considers converting to Judaism amid her increasingly serious relationship with Braun, according to Page Six. The reported meetings come as sources claim the couple has begun discussing marriage, children, and their future together.
Neither Sweeney nor Braun has publicly confirmed that she plans to convert.
Sweeney's reported interest in Judaism is connected to conversations she and Braun have been having about starting a family. (@ GC Images)
According to Page Six, Sweeney's reported interest in Judaism is connected to conversations she and Braun have been having about starting a family. "The couple is discussing having their own family, and Scooter feels strongly on the subject," an unnamed source told the outlet.
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#family #sweeney

Sydney Sweeney and Scooter Braun's reported relationship appears to be moving into more serious territory, with the couple now said to be discussing what a future family could look like.
The conversations reportedly extend beyond marriage, as Braun is said to feel strongly about having children.
That development has also been linked to Sweeney's reported interest in Judaism, following recent appearances with Braun at synagogue services and reports that she has already spoken with rabbis about potentially converting.
A billion-dollar net worth doesn't buy a better view than general admission.

Sydney Sweeney and Scooter Braun skipped the velvet ropes at Stagecoach this weekend. They dropped right into the dirt with the crowd for Ella Langley's set. No security walls. No hiding the PDA. Just… pic.twitter.com/0PVUG6DHku
— Desiree (DesireeAmerica4) April 26, 2026

#sweeney #scooter #reported #stagecoach

Sydney Sweeney recently found herself again at the center of a heated public conversation, this time over a provocative campaign that has divided opinions across sports and Hollywood.
What began as an advertisement for sports betting platform Novig quickly became a much bigger debate about women, sports, and the use of ***** appeal in advertising.
While some familiar names have been willing to make their feelings known, the silence of her former "Euphoria" costar, Zendaya, on the controversy has not gone unnoticed.
Image Press Agency / MEGA
As criticism continues to follow Sweeney's Novig campaign, Zendaya has chosen not to publicly join the conversation.

#sports #novig

New York Knicks star Jalen Brunson is getting the star treatment again after making an Emmys appearance with a "Law and Order: SVU" star.
The NBA champion cannot get away from the spotlight after helping guide New York to success in 2026. Brunson and the Knicks won the team's first championship in over 53 years after beating the San Antonio Spurs.
Meanwhile, Brunson's attention for the evening is shifting to the Emmys alongside Mariska Hargitay of the "Law and Order" franchise. Hargitay is a well-known Knicks superfan and attended many games throughout the team's championship run.
The two have become good friends since Brunson's move to the Knicks in 2022. Now, they're appearing on primetime award shows together.
MORE: Sydney Sweeney claps back with subtle message after backlash for suggestive ad

#york

Sydney Sweeney is facing a fresh wave of backlash from female athletes after appearing in a provocative advertisement for sports prediction platform Novig.
The actress appears largely nude in the commercial, using sports equipment to cover her body while promoting Novig's sports-only market.
Sydney Sweeney has since defended the concept as a playful celebration of sports, while the controversy has also renewed discussion about celebrity involvement in prediction-market advertising.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (Novig) September 9, 2026

#sports #september

Thousands of Instagram users are smashing the "unfollow" **** on on Sydney Sweeney's profile after the actress was featured in and promoted a controversial sports-betting app in which she appears nude with sports equipment obscuring parts of her anatomy.
Last Wednesday, Sweeney shared the ad promoting sports-prediction market app Novig on Instagram — where it has racked up 1.1 million likes so far. In the 60-second ad, the "Euphoria" star appears fully or partially nude, posing with a variety of sports equipment like footballs, basketballs, a soccer ball and a hockey net.
More from Variety
Sydney Sweeney's Naked Sports Betting Ad Ignites Backlash From Olympic Athletes: 'Stop **** ualizing Women in Sport'
Sydney Sweeney Goes Nude in Provocative Ad for Novig Sports Trading App

#appears

Sydney Sweeney Novig ad controversy, explained: Why women are speaking out against 'Just Sports' commercial originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
For the second consecutive year, actress Sydney Sweeney is at the center of controversy over an advertisement she appeared in.
Previously facing backlash in 2025 for her involvement in an American Eagle campaign, this time, Sweeney appeared in an ad for sports trading app Novig. In response, a collection of female athletes have criticized her, responding on social media.
The "Euphoria" actress partnered with Novig in a viral campaign last week that featured her posing naked, using sports equipment to cover parts of her body.
Here's what to know about the backlash to Sweeney's Novid ad campaign.

#sports #campaign

Sydney Sweeney causes rage among Olympians with nude sports betting ad that's 'kick in face' to women athletes appeared first on ClutchPoints. Add ClutchPoints as a Preferred Source by clicking here.
As expected, the recent Sydney Sweeney nude sports betting ad for Novig caused a stir, as the Euphoria actress received some harsh feedback from female Olympians who found it to be a "kick in the face" of women athletes.
Reigning Olympic champion Ariarne **** mus reacted to the video on Instagram (via Deadline), and she was "infuriated" watching it.
"Not only is it a kick in the face to every woman who has dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is — teamwork, friendship, dedication, excellence, unity," **** mus wrote. "How do we live in a rowld where monetising a woman's body and **** ualising women's sport is still a thing?"
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#face #sydney #clutchpoints #nude

Female athletes have spoken out against a controversial sports gambling advert starring actress Sydney Sweeney.
The advert has gone viral online and features American Sweeney naked but covering parts of her body with various pieces of sporting equipment.
It has sparked a strong reaction, with many female athletes criticising its ******* ualisation of women in sport, and how they are being defined by their appearance rather than their achievements as sportswomen.
Amy Hunt, who became a four-time European champion earlier this summer, referenced the advert after she ran a season's best 22.10 seconds to finish fourth in the 200m final at the Ultimate Championship in Budapest on Sunday.
"Sydney Sweeney, this is what women in sport look like," Hunt said in her post-race interview with BBC Sport.

#sport #advert #athletes

Actress Sydney Sweeney made headlines last week when she starred in a new commercial for sports betting company Novig.
Sweeney doesn't have any reservations about appearing nude, just look at her work in Euphoria, The Voyeurs and The Housemaid just to name a few. She previously made it clear she won't stop appearing nude on screen.
"People forget that I'm playing a character," she explained.
"They think, 'Oh, she gets naked onscreen; she's a ***** symbol'. And I can't get past that. I have no problems with those scenes, and I won't stop doing them, but I wish there was an easier way to have an open conversation about what we're ***** uming about actors in the industry."
MORE: Sydney Sweeney lands Sports Illustrated cover for new role

#made

After days of facing backlash from sports fans for her nearly nude Novig ad, Sydney Sweeney is now facing backlash from proper female athletes, calling on the actress to "do better."
The ad spot, released last Wednesday, sees Sweeney strip down to virtually nothing, strategically covering herself with various pieces of sports equipment. Novig is a new sports trading and betting app, and in the ad, Sweeney notes that Novig is just sports: "No betting on wars or deaths and no politics," she says, "just you, your takes and sports."
"I don't know wtf Sydney Sweeney was doing, but it's 2026," British athlete Lucy Davis wrote in a post to Instagram. "Stop **** ualizing women in sport."
"We've got to always think about those young girls, always," she added in the caption.
The Novig ad criticism comes after the actress' American Eagle jeans ad went viral last year. Many called out the phrasing of "Sydney Sweeney has great jeans" as a play on "genes," and called it a promotion of eugenics.

#backlash

Scooter Braun praised the "true partnership" he shares with Sydney Sweeney on her 29th birthday.
On Saturday, September 12, the music executive took to Instagram with a birthday tribute to his girlfriend. Alongside a video of the two dancing and kissing in front of a castle, he wrote, "Happy birthday to the woman who is the exception to every rule. The person who surprised me and showed me how life with true partnership can be lived.
"You make me smile harder, laugh louder, adventure more, and dream bigger. You've made the ordinary feel exciting and the future feel like something I can't wait to get to," he continued.
Scooter mentioned how her giggle can "change an entire day.
"I love how corny we can be together, because nothing else matters," he added. "There are a million things I could say, but the ones that matter most are just for you. Happy birthday Syd. Many more celebrations ahead. I love you."

#feel #sydney

Sydney Sweeney has come under fire for another advertising campaign.
The Euphoria actor has teamed up with Novig, a new platform that combines sports trading with prediction-market features and is restricted to users aged 21 and above.
But the conversation isn't about the platform, which she is the new strategic partner and equity holder for. Instead, the marketing campaign has sparked a debate about how women are represented in sports.
The minute-long ad, ****** led "Just Sports," features the Christy actress posing in nothing but strategically placed footballs, basketball hoops, hockey pads, and a pool cue. The concept is that the platform focuses on sports and nothing else.
Marissa Womack, manager of game day promotions for the Harrisburg Senators, addressed the video and its backlash in a TikTok video: "This isn't about me being jealous or insecure. It's about the fact that this is already a male-dominated field where we constantly have to prove we belong. When the only representation is ****** ualization, you see fewer and fewer young women wanting to pursue this industry."

#sports #platform #nothing

CHRIS DELMAS / Getty Images
Novig / Via youtu.be
Novig / Via youtu.be
Related: "23 Celebs Who Have Admitted To Using Ozempic Or Other Weight Loss Medication"
sydneysweeney / Via instagram.com

#getty

Sydney Sweeney's latest ad campaign has landed very differently with some of the women who have spent their lives competing in sports.
Four-time Olympic gold medalist Ariarne ***** mus is among a growing group of athletes criticizing Sweeney's new "Just Sports" campaign for Novig, a sports prediction market. The campaign shows Sweeney nude or minimally dressed while footballs, basketballs, hockey equipment and other sports gear strategically cover her body.
Athletes including former UCLA gymnast Gracie Kramer, Olympic swimmer Lani Pallister, British sprinter Amy Hunt and water polo Olympian Tilly Kearns have responded by putting competition, training and athletic achievement back at the center of their own posts.
Sweeney is more closely tied to the campaign than a typical celebrity spokesperson. Novig announced that she joined the company as a strategic partner and equity holder, while Sweeney said she had participated in the creative process from the beginning.
The four-time Olympic champion, who retired from competitive swimming in 2025, wrote on Instagram that she had believed this kind of marketing belonged in the past.

#four

The Sydney Sweeney Novig 'Just Sports' ad dominated social media over the last week, and as we wrap up a loaded weekend of college and pro football, the responses have only gotten louded. More specifically, the controversy surrounding it has intensified and doesn't appear to be cooling off.
There's been a whirlwind of responses, specifically from female athletes who haven't shied away from voicing their opinions on Sweeney's new ad and deal with Novig. Following the initial video (seen below), several notable athletes across various sports have weighed in on the topic.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (Novig) September 9, 2026
The primary pushback came from many incredible female athletes across the sports landscape, including American gymnast Gracie Kramer, who posted a video with the caption, "Idk what Sydney Sweeney was doing, but this is what a woman in sports looks like."

#athletes #female #across

Sydney Sweeney has been busy. A lot of it you get to see; HBO ended Euphoria with a third and final stranglehold on the timeline, and word recently hit that Netflix's live-action Gundam, which Sweeney stars in alongside Noah Centineo and an ensemble cast, wrapped filming in Australia. And while we have no doubt that you've seen her the new "Just Sports" campaign she has launched with Novig—the first campaign from the 21+ sports prediction market—what you don't see is the work that Sweeney puts into projects like this, where she isn't just the face on the brand; she's an equity partner, putting together pieces of this campaign while away in Australia filming Gundam.
"Because I've been a part of the creative conversations from the very beginning," Sweeney shared with Complex via phone, "I had built an amazing relationship with everyone involved, and I was really excited to get to set."
"It can be kind of isolating when you're away for that long," Sweeney continued, "so being able to have my entire glam team come down, and my team who I've been with for almost a decade—they're like my family—it was really exciting to be able to see them again."
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Sweeney calls the "Just Sports" campaign "a very simple and playful idea," aimed to "really bring the concept of 'just sports' to life," and the spot really does get to the heart of what Novig is all about. Novig's vision is truly just sports, with "a marketplace designed around transparency and efficiency" that is built by sports traders, for sports traders. Sweeney says that this was a true collaboration.

#campaign

British sprinter Amy Hunt is among the female athletes to speak out against a controversial sports gambling advert starring actress Sydney Sweeney.
The advert has gone viral online and features American Sweeney naked but covering parts of her body with various pieces of sporting equipment.
It has sparked a strong reaction, with many female athletes criticising its ******* ualisation of women in sport, and how they are being defined by their appearance rather than their achievements as sportswomen.
Hunt, who became a four-time European champion earlier this summer, referenced the advert after she ran a season's best 22.10 seconds to finish fourth in the 200m final at the Ultimate Championship in Budapest on Sunday.
"Sydney Sweeney, this is what women in sport look like," Hunt said in her post-race interview with BBC Sport.

#british

TV's biggest night has brought us some of the most breathtaking and unique jewelry moments, from Zendaya's 17-carat diamond necklace to Sofia Vergara's 100-carat drop earrings.
In honor of the 78th Primetime Emmy Awards, InStyle gathered the most unforgettable jewelry moments to grace the red carpet through the years.
When it comes to carat count, the term "less is more" no longer applies—just ask the stars who have graced the Emmys red carpet through the decades. Just last year, Sydney Sweeney sparkled in over 175 carats of diamonds from Lorraine Schwartz Jewelry. In 2024, the center stone alone in Selena Gomez's Jean Schlumberger by Tiffany necklace weighed in at a whopping 35 carats.
Of course, size isn't the only defining factor of a stunning jewelry moment—uniqueness is what makes a piece truly unforgettable. Take Kelly Osbourne's $250,000 manicure, which is still making waves over a decade later. Her polish, from luxury jeweler Azature, contained a cool 267 carats worth of black diamonds, as reported by Today. Or, maybe Billy Porter's 2021 look is more your style; he appeared in a peacock-like necklace dripping with nearly 50 carats of diamonds and over 34 carats of emeralds, according to Page Six.
In anticipation of the blinding jewelry moments that are sure to stun at tonight's 78th Primetime Emmy Awards, join us for a look back at the 15 most extravagant jewelry moments in Emmys history.

#carat #necklace #awards

A year after her American Eagle ad campaign landed her in hot water, Sydney Sweeney is once again courting controversy with a new ad. This time, she's promoting the sports prediction market Novig in a commercial viewers call "disgusting" and "inappropriate."
In the minute-long spot — which Novig posted to YouTube and social media channels earlier this week — the Euphoria star poses nude and uses sports equipment to cover portions of her body as she emphasizes that Novig is a betting platform for sports and nothing else.
"Novig is just sports. So they wanted to show? Just sports," she says in the ad. "No betting on wars or deaths and no politics. Just you, your takes, and sports."
And in Instagram comments, viewers were calling foul.
"By far the worst commercial I have ever seen," one person wrote.

#sports #novig #sweeney

Florida basketball senior guard Denzel Aberdeen is taking his case to return to the basketball court to the judicial courts.
Aberdeen has filed a temporary injunction for a fifth season of eligibility to play for the Florida Gators, according to a report from the Field of 68.
"Denzel Aberdeen, a senior at Florida, should be allowed to compete as a student-athlete under the NCAA's 5-in-5 rule," Aberdeen's attorney, Jesse Panuccio, said in a statement provided to the Field of 68. "But the NCAA has announced an unwritten exception to its rule that strips Class of 2022 students from this policy, even though they competed for years against fifth-, sixth-, and sometimes seventh-year seniors who received Covid-era eligibility waivers. The NCAA's decision violates its contractual commitment to fairness to all student-athletes, and we have sued to vindicate Aberdeen's rights and get him back on the court as he finishes his degree at UF."
As a member of the Class of 2022, Aberdeen wasn't grandfathered into the NCAA's new 5-for-5 rule, which allows for college athletes to play for five seasons within five years of eligibility.
On July 31, a Colorado court ruling by U.S. District Court judge Charlotte Sweeney (Tyson, Wisne v NCAA) granted an extra year of eligibility to Aberdeen and every athlete in the 2022 class without requiring an NCAA waiver. But on August 22, the 10th Circuit Court of Appeals granted a stay in the Wisne ruling, which now places the onus back on athletes to fight for their NCAA eligibility in state courts.

#class

Sydney Sweeney is facing scrutiny yet again for appearing nude in a commercial for Novig, a sports trading app and prediction market. But she's just one more celebrity getting heat for using their image to promote these platforms.
The new Novig ad features Sweeney posing nude with a variety of sports equipment covering herself. It's a play on the fact that, unlike other prediction markets such as Polymarket and Kalshi, Novig — which launched nationwide last month — is only about betting on sports, not world events, politics, or "wars or deaths" as Sweeney says in the ad.
"Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports," Sweeney says in the ad while perched atop a basketball hoop naked to seemingly show how stripped down Novig is.
Given the scrutiny Sweeney has received in the past over her ads for American Eagle jeans and soap made from her "used bathwater," it may come as no surprise that the Euphoria actor is once again raising eyebrows. In comments on her Instagram page, Sweeney was criticized for using her body to promote the prediction market.
"This is sad at this point," one person wrote. "Can't sell or be a normal girl if she doesn't use her body as a tool. **** ualizing sports like this is crazy."

#sports #prediction #promote

The Venice Film Festival is back and high fashion has taken over the Lido. As the 83rd edition continues, the canals are filled with custom couture, sharp tailoring, and standard-setting off-duty style.
The prestigious festival kicked off with a suitably glamorous opening ceremony on Wednesday, where Laura Dern presented George Clooney with the Lifetime Achievement award, recognising his enduring contribution to cinema. The actor landed in Venice alongside his wife Amal, leading a star-studded guest list that includes Kendall Jenner, Pamela Anderson, and Sydney Sweeney.
From black-tie premieres at the Palazzo del Cinema to glitzy dinners, and low-key water taxi arrivals, here are all of the best dressed guests and must-see looks from Venice 2026.
1/50
Maggie Gyllenhaal wore a gorgeous Chloé autumn/winter 2025 ruffle blouse with black tailored trousers on the red carpet. She accessoried with Dior sunglasses and Bvlgari jewellery.

#venice #cinema #black

The Venice Film Festival is back and high fashion has taken over the Lido. As the 83rd edition continues, the canals are filled with custom couture, sharp tailoring, and standard-setting off-duty style.
The prestigious festival kicked off with a suitably glamorous opening ceremony on Wednesday, where Laura Dern presented George Clooney with the Lifetime Achievement award, recognising his enduring contribution to cinema. The actor landed in Venice alongside his wife Amal, leading a star-studded guest list that includes Kendall Jenner, Pamela Anderson, and Sydney Sweeney.
From black-tie premieres at the Palazzo del Cinema to glitzy dinners, and low-key water taxi arrivals, here are all of the best dressed guests and must-see looks from Venice 2026.
1/47
Pamela Anderson was pictured wearing a floaty lilac look as she arrived at the Hotel Excelsior Venice Lido Pier on Monday.

#lido

Although the Big Ten has started to take over the college football landscape in recent years, there is nothing like an early-season clash between two southern ***** ans.
On Saturday, one of the premier prime-time games will take place in Baton Rouge between the ACC's Clemson and the SEC's LSU. This will be the LSU debut of Lane Kiffin as he goes up against Dabo Sweeney. Each of these guys is going to produce many NFL players over the next year, and the Chicago Bears should have their eyes on them all.
These three players are men who could help the Bears down the line if they continue to develop in college and prepare for the NFL properly. It is never too early to have scouts out and watching.

#players #although #rouge #clemson