Sydney Sweeney is facing a fresh wave of backlash from female athletes after appearing in a provocative advertisement for sports prediction platform Novig.
The actress appears largely nude in the commercial, using sports equipment to cover her body while promoting Novig's sports-only market.
Sydney Sweeney has since defended the concept as a playful celebration of sports, while the controversy has also renewed discussion about celebrity involvement in prediction-market advertising.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (Novig) September 9, 2026

#sports #september

Thousands of Instagram users are smashing the "unfollow" **** on on Sydney Sweeney's profile after the actress was featured in and promoted a controversial sports-betting app in which she appears nude with sports equipment obscuring parts of her anatomy.
Last Wednesday, Sweeney shared the ad promoting sports-prediction market app Novig on Instagram — where it has racked up 1.1 million likes so far. In the 60-second ad, the "Euphoria" star appears fully or partially nude, posing with a variety of sports equipment like footballs, basketballs, a soccer ball and a hockey net.
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Sydney Sweeney's Naked Sports Betting Ad Ignites Backlash From Olympic Athletes: 'Stop **** ualizing Women in Sport'
Sydney Sweeney Goes Nude in Provocative Ad for Novig Sports Trading App

#appears

Sydney Sweeney Novig ad controversy, explained: Why women are speaking out against 'Just Sports' commercial originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
For the second consecutive year, actress Sydney Sweeney is at the center of controversy over an advertisement she appeared in.
Previously facing backlash in 2025 for her involvement in an American Eagle campaign, this time, Sweeney appeared in an ad for sports trading app Novig. In response, a collection of female athletes have criticized her, responding on social media.
The "Euphoria" actress partnered with Novig in a viral campaign last week that featured her posing naked, using sports equipment to cover parts of her body.
Here's what to know about the backlash to Sweeney's Novid ad campaign.

#sports #campaign

Sydney Sweeney causes rage among Olympians with nude sports betting ad that's 'kick in face' to women athletes appeared first on ClutchPoints. Add ClutchPoints as a Preferred Source by clicking here.
As expected, the recent Sydney Sweeney nude sports betting ad for Novig caused a stir, as the Euphoria actress received some harsh feedback from female Olympians who found it to be a "kick in the face" of women athletes.
Reigning Olympic champion Ariarne **** mus reacted to the video on Instagram (via Deadline), and she was "infuriated" watching it.
"Not only is it a kick in the face to every woman who has dedicated her life to perfecting her craft, but every woman who enjoys sports for what it really is — teamwork, friendship, dedication, excellence, unity," **** mus wrote. "How do we live in a rowld where monetising a woman's body and **** ualising women's sport is still a thing?"
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#face #sydney #clutchpoints #nude

Actress Sydney Sweeney made headlines last week when she starred in a new commercial for sports betting company Novig.
Sweeney doesn't have any reservations about appearing nude, just look at her work in Euphoria, The Voyeurs and The Housemaid just to name a few. She previously made it clear she won't stop appearing nude on screen.
"People forget that I'm playing a character," she explained.
"They think, 'Oh, she gets naked onscreen; she's a ***** symbol'. And I can't get past that. I have no problems with those scenes, and I won't stop doing them, but I wish there was an easier way to have an open conversation about what we're ***** uming about actors in the industry."
MORE: Sydney Sweeney lands Sports Illustrated cover for new role

#made

After days of facing backlash from sports fans for her nearly nude Novig ad, Sydney Sweeney is now facing backlash from proper female athletes, calling on the actress to "do better."
The ad spot, released last Wednesday, sees Sweeney strip down to virtually nothing, strategically covering herself with various pieces of sports equipment. Novig is a new sports trading and betting app, and in the ad, Sweeney notes that Novig is just sports: "No betting on wars or deaths and no politics," she says, "just you, your takes and sports."
"I don't know wtf Sydney Sweeney was doing, but it's 2026," British athlete Lucy Davis wrote in a post to Instagram. "Stop **** ualizing women in sport."
"We've got to always think about those young girls, always," she added in the caption.
The Novig ad criticism comes after the actress' American Eagle jeans ad went viral last year. Many called out the phrasing of "Sydney Sweeney has great jeans" as a play on "genes," and called it a promotion of eugenics.

#backlash

Sydney Sweeney has come under fire for another advertising campaign.
The Euphoria actor has teamed up with Novig, a new platform that combines sports trading with prediction-market features and is restricted to users aged 21 and above.
But the conversation isn't about the platform, which she is the new strategic partner and equity holder for. Instead, the marketing campaign has sparked a debate about how women are represented in sports.
The minute-long ad, ****** led "Just Sports," features the Christy actress posing in nothing but strategically placed footballs, basketball hoops, hockey pads, and a pool cue. The concept is that the platform focuses on sports and nothing else.
Marissa Womack, manager of game day promotions for the Harrisburg Senators, addressed the video and its backlash in a TikTok video: "This isn't about me being jealous or insecure. It's about the fact that this is already a male-dominated field where we constantly have to prove we belong. When the only representation is ****** ualization, you see fewer and fewer young women wanting to pursue this industry."

#sports #platform #nothing

CHRIS DELMAS / Getty Images
Novig / Via youtu.be
Novig / Via youtu.be
Related: "23 Celebs Who Have Admitted To Using Ozempic Or Other Weight Loss Medication"
sydneysweeney / Via instagram.com

#getty

Sydney Sweeney's latest ad campaign has landed very differently with some of the women who have spent their lives competing in sports.
Four-time Olympic gold medalist Ariarne ***** mus is among a growing group of athletes criticizing Sweeney's new "Just Sports" campaign for Novig, a sports prediction market. The campaign shows Sweeney nude or minimally dressed while footballs, basketballs, hockey equipment and other sports gear strategically cover her body.
Athletes including former UCLA gymnast Gracie Kramer, Olympic swimmer Lani Pallister, British sprinter Amy Hunt and water polo Olympian Tilly Kearns have responded by putting competition, training and athletic achievement back at the center of their own posts.
Sweeney is more closely tied to the campaign than a typical celebrity spokesperson. Novig announced that she joined the company as a strategic partner and equity holder, while Sweeney said she had participated in the creative process from the beginning.
The four-time Olympic champion, who retired from competitive swimming in 2025, wrote on Instagram that she had believed this kind of marketing belonged in the past.

#four

The Sydney Sweeney Novig 'Just Sports' ad dominated social media over the last week, and as we wrap up a loaded weekend of college and pro football, the responses have only gotten louded. More specifically, the controversy surrounding it has intensified and doesn't appear to be cooling off.
There's been a whirlwind of responses, specifically from female athletes who haven't shied away from voicing their opinions on Sweeney's new ad and deal with Novig. Following the initial video (seen below), several notable athletes across various sports have weighed in on the topic.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (Novig) September 9, 2026
The primary pushback came from many incredible female athletes across the sports landscape, including American gymnast Gracie Kramer, who posted a video with the caption, "Idk what Sydney Sweeney was doing, but this is what a woman in sports looks like."

#athletes #female #across

Sydney Sweeney has been busy. A lot of it you get to see; HBO ended Euphoria with a third and final stranglehold on the timeline, and word recently hit that Netflix's live-action Gundam, which Sweeney stars in alongside Noah Centineo and an ensemble cast, wrapped filming in Australia. And while we have no doubt that you've seen her the new "Just Sports" campaign she has launched with Novig—the first campaign from the 21+ sports prediction market—what you don't see is the work that Sweeney puts into projects like this, where she isn't just the face on the brand; she's an equity partner, putting together pieces of this campaign while away in Australia filming Gundam.
"Because I've been a part of the creative conversations from the very beginning," Sweeney shared with Complex via phone, "I had built an amazing relationship with everyone involved, and I was really excited to get to set."
"It can be kind of isolating when you're away for that long," Sweeney continued, "so being able to have my entire glam team come down, and my team who I've been with for almost a decade—they're like my family—it was really exciting to be able to see them again."
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Sweeney calls the "Just Sports" campaign "a very simple and playful idea," aimed to "really bring the concept of 'just sports' to life," and the spot really does get to the heart of what Novig is all about. Novig's vision is truly just sports, with "a marketplace designed around transparency and efficiency" that is built by sports traders, for sports traders. Sweeney says that this was a true collaboration.

#campaign

A year after her American Eagle ad campaign landed her in hot water, Sydney Sweeney is once again courting controversy with a new ad. This time, she's promoting the sports prediction market Novig in a commercial viewers call "disgusting" and "inappropriate."
In the minute-long spot — which Novig posted to YouTube and social media channels earlier this week — the Euphoria star poses nude and uses sports equipment to cover portions of her body as she emphasizes that Novig is a betting platform for sports and nothing else.
"Novig is just sports. So they wanted to show? Just sports," she says in the ad. "No betting on wars or deaths and no politics. Just you, your takes, and sports."
And in Instagram comments, viewers were calling foul.
"By far the worst commercial I have ever seen," one person wrote.

#sports #novig #sweeney

Sydney Sweeney is facing scrutiny yet again for appearing nude in a commercial for Novig, a sports trading app and prediction market. But she's just one more celebrity getting heat for using their image to promote these platforms.
The new Novig ad features Sweeney posing nude with a variety of sports equipment covering herself. It's a play on the fact that, unlike other prediction markets such as Polymarket and Kalshi, Novig — which launched nationwide last month — is only about betting on sports, not world events, politics, or "wars or deaths" as Sweeney says in the ad.
"Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports," Sweeney says in the ad while perched atop a basketball hoop naked to seemingly show how stripped down Novig is.
Given the scrutiny Sweeney has received in the past over her ads for American Eagle jeans and soap made from her "used bathwater," it may come as no surprise that the Euphoria actor is once again raising eyebrows. In comments on her Instagram page, Sweeney was criticized for using her body to promote the prediction market.
"This is sad at this point," one person wrote. "Can't sell or be a normal girl if she doesn't use her body as a tool. **** ualizing sports like this is crazy."

#sports #prediction #promote

Novig Promo Code TSNEWS: Spend $10, Get $25 Bonus for MLB, NFL Preseason (Aug. 27) originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Get ready for an incredible night of Major League Baseball action with a welcome offer that gives us a real chance at a nice pay day. By signing up here with the Novig promo code TSNEWS, new players can claim a $25 bonus in credits simply by spending $10 on the app.
Tonight's slate features some absolute blockbuster matchups that are perfect for putting your new bonus to work. We can dive right into the American League clash between the Houston Astros and the New York Yankees under the bright lights at Yankee Stadium. Or, if the National League is more your style, we've got a heavyweight showdown at Truist Park with the Los Angeles Dodgers taking on the Atlanta Braves.
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TSNEWS

#promo #code #here #spend

Novig Promo Code TSNEWS: Get $25 Bonus for MLB Trades (Aug. 11) originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
For new users seeking a strategic advantage in the MLB prediction markets, Novig promo code TSNEWS provides a $25 bonus. Click here to get in on the action.
By simply depositing and spending $10 on any eligible market, Novig will credit your account with $25 in flexible bonus coins. This offer is perfectly timed to maximize engagement with the current three-game slate, which features critical divisional battles and high-stakes pitching matchups. Let's take a deeper dive into the details of this offer.
The Novig welcome promotion is designed to give new users an immediate, tangible advantage. Available exclusively to new Novig customers, this promotion requires a minimal initial investment to unlock significant bonus value, enhancing your ability to participate in market predictions.
Novig Promo Code

#novig #advantage #market

Novig Promo Code TSNEWS: Get New $25 Prediction Bonus for MLB Saturday Trades originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
I'm always looking for an edge, and there is nothing better than a nice pay day built on the back of house money. If you are a new customer, you can use the Novig promo code TSNEWS to lock in a valuable welcome offer ahead of the next MLB matchup. By making a simple $10 trade after signing up here, new users will score a $25 bonus to use on upcoming predictions.
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New User Offer

#promo

Novig Promo Code TSNEWS: Claim $25 Bonus for Panthers-Cardinals, MLB Trades originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Tonight is the perfect time to sign up as a new customer because, by using our exclusive Novig promo code TSNEWS, we can unlock a serious value play. The details of the welcome offer are simple: new users who trade just $10 on the platform after signing up here will receive a $25 bonus.
Before we start handicapping tonight's board, let's make sure we maximize our leverage. Grabbing this sign-up offer is one of the easiest ways I know to boost your account balance without risking a ton of your own cash. Available exclusively to new customers, this bonus gives you instant flexibility to chase bigger payouts across the upcoming sports schedule.
Here is a quick breakdown of the Novig welcome promotion:
Novig Promo Code

#novig #code #bonus #here

Novig Promo Code TSNEWS50: Get $50 Welcome Bonus After $25 MLB Prediction originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
By activating the Novig promo code TSNEWS50, new customers can claim a stellar welcome offer: simply spend $25 on the platform, and you will get $50 in Novig Coins. Register here to make your first trades on MLB action.
Whether you want to handicap today's Diamondbacks vs. Cardinals showdown or back a surging Tigers team, we've got a real chance to build that bankroll right out of the gate.
Before we dive into the morning line for today's matchups—like the 53-49 Arizona Diamondbacks taking on the 52-49 St. Louis Cardinals, or the 43-60 Kansas City Royals facing the 48-54 Detroit Tigers—let's make sure you have the exact details of this signup bonus.
Here is a quick overview of the welcome offer available to new users:

#welcome #code

Novig Promo Code TSNEWS50: Spend $25, Get $50 in Novig Coins for MLB Markets originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Today's MLB slate gives us a real chance to find value. But before we start handicapping the games, new customers can grab an edge with the Novig promo code TSNEWS50. By making a simple $25 purchase within the platform here, you will receive $50 in Novig coins to use for upcoming predictions.
Let's look at the exact details you need to claim your bonus before the first pitch:
Novig Promo Code
TSNEWS50

#code #coins #here

Novig Promo Code TSNEWS50: Get $50 Bonus for France-Paraguay, World Cup Trades originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
There is nothing better than waking up on the Fourth of July to a knockout-stage soccer slate with a real chance at a nice pay day. By using the Novig promo code TSNEWS50here, new customers can unlock an incredible welcome offer ahead of today's matchups: simply play $5, and you'll get $50 in Novig Coins.
I'm placing these trades myself, and this bonus gives us the perfect ammunition to tackle today's Round of 16 FIFA World Cup schedule. Whether we're keying in on Canada taking on Morocco or playing the chalk in Paraguay vs. France, this flexibility lets us attack the whole board with confidence.
Novig Promo Code
TSNEWS50

Novig Promo Code TSNEWS50: Play $5, Get $50 in Novig Coins for World Cup Predictions originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
If you want to get in on the action and build a winning strategy, there is no better time to activate the Novig promo code TSNEWS50. By signing up here, new customers can play $5 and get $50 in Novig Coins.
This bonus site credit gives us a nice pay day right out of the gate, providing immediate value that you can use to handicap the outcomes of any of today's World Cup matchups, as well as any other fixtures on the board throughout this week.
Novig Promo Code
TSNEWS50

Novig Promo Code TSNEWS50: Claim $50 Bonus for World Cup Prediction Markets originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
There is nothing better than the sheer unpredictability and excitement of the FIFA World Cup. If you're tired of sitting on the sidelines or feeling stuck with standard, low-value wagers, I’ve got exactly what we need to build our bankroll. By signing up here with the Novig promo code TSNEWS50, new customers can grab a top-tier welcome offer: simply play $5, and you'll get $50 in Novig Coins.
I'm actively using this across today's multiple World Cup matchups, and this bonus provides the absolute perfect ammunition for us to back our tournament predictions and chase bigger payouts together.
Novig Promo Code
TSNEWS50

Novig Promo Code TSNEWS50: Claim $50 in Novig Coins for World Cup Prediction Markets originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
As the FIFA World Cup opening round continues with an exciting full slate of matches today, we've got a real chance to build our bankrolls. New customers can play $5 after signing up here with the Novig promo code TSNEWS50 and score a$50 in Novig Coins.
Rather than forcing you to risk it all on a single matchup, we can apply this welcome offer across the entire schedule of today's World Cup matches—including group stage clashes like Belgium taking on Egypt and Saudi Arabia hosting Uruguay—as well as any other World Cup match this week.
Novig Promo Code
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Novig Promo Code TSNEWS50: Claim $50 Bonus for World Cup, UFC White House Trades originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Let’s be real, there is nothing better than the thrill of the FIFA World Cup—except maybe getting some extra ammunition to back your favorite squads. By signing up here with the Novig promo codeTSNEWS50, new customers can play $5 and get $50 in Novig Coins. I love this offer because it gives us the perfect starting point to dive into the market and chase a nice pay day across any of today's matchups or matches happening throughout the week.
Before we start handicapping today's fixtures and locking in our predictions, let's review the essential details of this welcome offer.
Novig Promo Code
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