A year after her American Eagle ad campaign landed her in hot water, Sydney Sweeney is once again courting controversy with a new ad. This time, she's promoting the sports prediction market Novig in a commercial viewers call "disgusting" and "inappropriate."
In the minute-long spot — which Novig posted to YouTube and social media channels earlier this week — the Euphoria star poses nude and uses sports equipment to cover portions of her body as she emphasizes that Novig is a betting platform for sports and nothing else.
"Novig is just sports. So they wanted to show? Just sports," she says in the ad. "No betting on wars or deaths and no politics. Just you, your takes, and sports."
And in Instagram comments, viewers were calling foul.
"By far the worst commercial I have ever seen," one person wrote.

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