Sydney Sweeney has come under fire for another advertising campaign.
The Euphoria actor has teamed up with Novig, a new platform that combines sports trading with prediction-market features and is restricted to users aged 21 and above.
But the conversation isn't about the platform, which she is the new strategic partner and equity holder for. Instead, the marketing campaign has sparked a debate about how women are represented in sports.
The minute-long ad, ****** led "Just Sports," features the Christy actress posing in nothing but strategically placed footballs, basketball hoops, hockey pads, and a pool cue. The concept is that the platform focuses on sports and nothing else.
Marissa Womack, manager of game day promotions for the Harrisburg Senators, addressed the video and its backlash in a TikTok video: "This isn't about me being jealous or insecure. It's about the fact that this is already a male-dominated field where we constantly have to prove we belong. When the only representation is ****** ualization, you see fewer and fewer young women wanting to pursue this industry."
#sports #platform #nothing
The Euphoria actor has teamed up with Novig, a new platform that combines sports trading with prediction-market features and is restricted to users aged 21 and above.
But the conversation isn't about the platform, which she is the new strategic partner and equity holder for. Instead, the marketing campaign has sparked a debate about how women are represented in sports.
The minute-long ad, ****** led "Just Sports," features the Christy actress posing in nothing but strategically placed footballs, basketball hoops, hockey pads, and a pool cue. The concept is that the platform focuses on sports and nothing else.
Marissa Womack, manager of game day promotions for the Harrisburg Senators, addressed the video and its backlash in a TikTok video: "This isn't about me being jealous or insecure. It's about the fact that this is already a male-dominated field where we constantly have to prove we belong. When the only representation is ****** ualization, you see fewer and fewer young women wanting to pursue this industry."
#sports #platform #nothing
9 hours ago
