Sydney Sweeney is facing a fresh wave of backlash from female athletes after appearing in a provocative advertisement for sports prediction platform Novig.
The actress appears largely nude in the commercial, using sports equipment to cover her body while promoting Novig's sports-only market.
Sydney Sweeney has since defended the concept as a playful celebration of sports, while the controversy has also renewed discussion about celebrity involvement in prediction-market advertising.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (Novig) September 9, 2026

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