Sydney Sweeney has been busy. A lot of it you get to see; HBO ended Euphoria with a third and final stranglehold on the timeline, and word recently hit that Netflix's live-action Gundam, which Sweeney stars in alongside Noah Centineo and an ensemble cast, wrapped filming in Australia. And while we have no doubt that you've seen her the new "Just Sports" campaign she has launched with Novig—the first campaign from the 21+ sports prediction market—what you don't see is the work that Sweeney puts into projects like this, where she isn't just the face on the brand; she's an equity partner, putting together pieces of this campaign while away in Australia filming Gundam.
"Because I've been a part of the creative conversations from the very beginning," Sweeney shared with Complex via phone, "I had built an amazing relationship with everyone involved, and I was really excited to get to set."
"It can be kind of isolating when you're away for that long," Sweeney continued, "so being able to have my entire glam team come down, and my team who I've been with for almost a decade—they're like my family—it was really exciting to be able to see them again."
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Sweeney calls the "Just Sports" campaign "a very simple and playful idea," aimed to "really bring the concept of 'just sports' to life," and the spot really does get to the heart of what Novig is all about. Novig's vision is truly just sports, with "a marketplace designed around transparency and efficiency" that is built by sports traders, for sports traders. Sweeney says that this was a true collaboration.

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