The Sydney Sweeney Novig 'Just Sports' ad dominated social media over the last week, and as we wrap up a loaded weekend of college and pro football, the responses have only gotten louded. More specifically, the controversy surrounding it has intensified and doesn't appear to be cooling off.
There's been a whirlwind of responses, specifically from female athletes who haven't shied away from voicing their opinions on Sweeney's new ad and deal with Novig. Following the initial video (seen below), several notable athletes across various sports have weighed in on the topic.
Confirmed: Sydney Sweeney knows ball. pic.twitter.com/EXQ4PzVZsi
— Novig (Novig) September 9, 2026
The primary pushback came from many incredible female athletes across the sports landscape, including American gymnast Gracie Kramer, who posted a video with the caption, "Idk what Sydney Sweeney was doing, but this is what a woman in sports looks like."

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