Sydney Sweeney is facing scrutiny yet again for appearing nude in a commercial for Novig, a sports trading app and prediction market. But she's just one more celebrity getting heat for using their image to promote these platforms.
The new Novig ad features Sweeney posing nude with a variety of sports equipment covering herself. It's a play on the fact that, unlike other prediction markets such as Polymarket and Kalshi, Novig — which launched nationwide last month — is only about betting on sports, not world events, politics, or "wars or deaths" as Sweeney says in the ad.
"Think you know sports? Prove it. Novig is just sports. So they wanted to show just sports," Sweeney says in the ad while perched atop a basketball hoop naked to seemingly show how stripped down Novig is.
Given the scrutiny Sweeney has received in the past over her ads for American Eagle jeans and soap made from her "used bathwater," it may come as no surprise that the Euphoria actor is once again raising eyebrows. In comments on her Instagram page, Sweeney was criticized for using her body to promote the prediction market.
"This is sad at this point," one person wrote. "Can't sell or be a normal girl if she doesn't use her body as a tool. **** ualizing sports like this is crazy."

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