2 months ago
On September 9, 2026, Apple Inc. (NASDAQ:AAPL) unveiled the iPhone Duo, its first foldable smartphone and the biggest change to the iPhone's design in nearly 20 years, at the first product launch event led by new CEO John Ternus since he succeeded Tim Cook on September 1. The book-style, passport-shaped device opens into a 7.6-inch display, Apple's largest ever, starts at $1,999 for the 256-gigabyte model and rises to $3,199 for 2 terabytes of storage. This makes it the most expensive iPhone Apple has ever sold, with availability set for October 23.
The iPhone Duo gives Apple Inc. (NASDAQ:AAPL) a new premium growth opportunity in a mature smartphone market. Apple entered the foldable market with the $1,999 Duo. It creates a new high-end product category within its largest hardware franchise. ******* ysts expect Apple to take a real share of the foldable market. The firm's brand strength and large installed base could help speed up use of foldable smartphones.
The Duo creates a materially different iPhone experience that could encourage upgrades and attract Android users. The device opens to a 7.6-inch display, supports side-by-side multitasking, and offers a tablet-like experience in a pocketable design. Apple also shows the Duo's ******* anium frame, custom hinge, A20 Pro chip, and Apple Intelligence features. It gives customers several reasons to pay a substantial premium for the new form factor.
The launch solidifies Apple's hardware innovation strategy under new CEO John Ternus. The Duo represents Apple's most significant iPhone redesign since the iPhone X. It gives Ternus an opportunity to reignite enthusiasm around the company's hardware portfolio. The product also expands Apple's ability to monetize its ecosystem through higher-value hardware, services, and accessories as customers spend more time using a larger, more versatile iPhone.
The $1,999 starting price could keep the Duo a niche product. Reuters reported that the global foldable market could account for less than 3% of smartphone sales in 2026. ******* ysts expect only about 6 million Duo units as Apple Inc. (NASDAQ:AAPL) enters the category. Even strong market share would turn into a relatively small contribution compared with Apple's broader iPhone business.
#iphone #aapl
The iPhone Duo gives Apple Inc. (NASDAQ:AAPL) a new premium growth opportunity in a mature smartphone market. Apple entered the foldable market with the $1,999 Duo. It creates a new high-end product category within its largest hardware franchise. ******* ysts expect Apple to take a real share of the foldable market. The firm's brand strength and large installed base could help speed up use of foldable smartphones.
The Duo creates a materially different iPhone experience that could encourage upgrades and attract Android users. The device opens to a 7.6-inch display, supports side-by-side multitasking, and offers a tablet-like experience in a pocketable design. Apple also shows the Duo's ******* anium frame, custom hinge, A20 Pro chip, and Apple Intelligence features. It gives customers several reasons to pay a substantial premium for the new form factor.
The launch solidifies Apple's hardware innovation strategy under new CEO John Ternus. The Duo represents Apple's most significant iPhone redesign since the iPhone X. It gives Ternus an opportunity to reignite enthusiasm around the company's hardware portfolio. The product also expands Apple's ability to monetize its ecosystem through higher-value hardware, services, and accessories as customers spend more time using a larger, more versatile iPhone.
The $1,999 starting price could keep the Duo a niche product. Reuters reported that the global foldable market could account for less than 3% of smartphone sales in 2026. ******* ysts expect only about 6 million Duo units as Apple Inc. (NASDAQ:AAPL) enters the category. Even strong market share would turn into a relatively small contribution compared with Apple's broader iPhone business.
#iphone #aapl
2 months ago
Apple (NASDAQ:AAPL) is reportedly considering a big move that could reshape the company. The Information reported on Wednesday that the iPhone maker was considering developing its own artificial intelligence server, which would be Apple's first activity in the enterprise server market since 2011.
The proposal would combine Apple's custom silicon with networking technology supplied by Nvidia (NASDAQ:NVDA) to develop AI servers that could be offered with either two or four M8 Ultra chips, which are Apple's top-performing processors, and geared specifically for AI inference.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Such a move, the first major action under new CEO John Ternus, would signal that Apple is ready to invest in AI architecture to use its custom-made chips in products beyond its consumer devices, which would be a significant shift in company strategy.
Image source: Getty Images.
#flashing
The proposal would combine Apple's custom silicon with networking technology supplied by Nvidia (NASDAQ:NVDA) to develop AI servers that could be offered with either two or four M8 Ultra chips, which are Apple's top-performing processors, and geared specifically for AI inference.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Such a move, the first major action under new CEO John Ternus, would signal that Apple is ready to invest in AI architecture to use its custom-made chips in products beyond its consumer devices, which would be a significant shift in company strategy.
Image source: Getty Images.
#flashing
2 months ago
During the episode aired on September 8, Mad Money host Jim Cramer turned his focus to Apple Inc. (NASDAQ:AAPL), breaking down why the tech giant remains his ultimate "fantasy football" quarterback for steady, reliable portfolio performance. He stated:
We know how to draft on Mad Money so, break out your pen and paper and let's get started. Now, we got to start with our quarterback in fantasy… You're typically only playing one quarterback per week. And what you want here is consistent production. That's why for the past several years, I've picked Apple as my fantasy stock football QB. As always, own it, don't trade it. Not only does Apple make the most beloved products in the world, they're playing a very different game from their mega cap peers. Everybody else is spending hundreds of billions of dollars on AI. Apple's spending next to nothing, just partnering with AI companies. They desperately want access to Apple's massive user base.
To me, that makes Apple a lot less risky than the other members of the Magnificent Seven. To put that in NFL terms, Apple reminds me of Josh Allen, the quarterback for the Buffalo Bills. Allen's a known quantity. He was the league MVP two years ago. Then last year, he had 25 passing touchdowns, 14 rushing touchdowns, which, well, it gives you more points in fantasy football. But the main parallel is that both Apple and Allen are now under new management. For the first time in 15 years, Apple has a new CEO, John Ternus, who officially took over from Tim Cook last week. Similarly, at the end of last season, the Buffalo Bills let go of former head coach Sean McDermott, nine seasons, promoting former offensive coordinator Joe Brady to the position.
Cramer's comparison highlights Apple Inc.'s (NASDAQ:AAPL) distinct structural advantage within the Magnificent Seven. While rival mega-cap tech peers sink hundreds of billions of dollars into capital-intensive data center builds and proprietary AI infrastructure, the company has adopted a resource-efficient model. By integrating third-party AI capabilities while guarding its massive, high-intent global user base, the company limits its exposure to heavy upfront capital expenditure and margin compression.
Apple Inc.'s (NASDAQ:AAPL) high user retention continues to drive significant cash flow generation. Its hardware and premium services loop creates deep consumer loyalty, allowing the company to maintain pricing power and high profitability without taking on the aggressive infrastructure risk carried by other major technology players.
#Apple #aapl #last
We know how to draft on Mad Money so, break out your pen and paper and let's get started. Now, we got to start with our quarterback in fantasy… You're typically only playing one quarterback per week. And what you want here is consistent production. That's why for the past several years, I've picked Apple as my fantasy stock football QB. As always, own it, don't trade it. Not only does Apple make the most beloved products in the world, they're playing a very different game from their mega cap peers. Everybody else is spending hundreds of billions of dollars on AI. Apple's spending next to nothing, just partnering with AI companies. They desperately want access to Apple's massive user base.
To me, that makes Apple a lot less risky than the other members of the Magnificent Seven. To put that in NFL terms, Apple reminds me of Josh Allen, the quarterback for the Buffalo Bills. Allen's a known quantity. He was the league MVP two years ago. Then last year, he had 25 passing touchdowns, 14 rushing touchdowns, which, well, it gives you more points in fantasy football. But the main parallel is that both Apple and Allen are now under new management. For the first time in 15 years, Apple has a new CEO, John Ternus, who officially took over from Tim Cook last week. Similarly, at the end of last season, the Buffalo Bills let go of former head coach Sean McDermott, nine seasons, promoting former offensive coordinator Joe Brady to the position.
Cramer's comparison highlights Apple Inc.'s (NASDAQ:AAPL) distinct structural advantage within the Magnificent Seven. While rival mega-cap tech peers sink hundreds of billions of dollars into capital-intensive data center builds and proprietary AI infrastructure, the company has adopted a resource-efficient model. By integrating third-party AI capabilities while guarding its massive, high-intent global user base, the company limits its exposure to heavy upfront capital expenditure and margin compression.
Apple Inc.'s (NASDAQ:AAPL) high user retention continues to drive significant cash flow generation. Its hardware and premium services loop creates deep consumer loyalty, allowing the company to maintain pricing power and high profitability without taking on the aggressive infrastructure risk carried by other major technology players.
#Apple #aapl #last
2 months ago
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(3 min)
The latest Market Talks covering Technology, Media and Telecom. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET.
1423 ET – Apple officially launches the iPhone Duo, its long-awaited, foldable iPhone model. The device has a wide inner display, allowing the simultaneous use of multiple apps, and folds into a roughly passport-sized device with an outer screen. The model represents the company’s largest change yet to its iconic line of mobile phones, and is the thinnest iPhone to date when unfolded, Apple says at its fall product showcase. The phone also features Apple’s new mobile chip, the A20 Pro. “iPhone Duo brings an entirely new design while preserving everything you love and expect from the iPhone,” Apple’s new CEO, John Ternus, says. The phone’s pricing begins at $1,999, with preorders beginning on Oct. 16.(elias.schisgallwsj.com)
#listen #market #talks #technology
(3 min)
The latest Market Talks covering Technology, Media and Telecom. Published exclusively on Dow Jones Newswires at 4:20 ET, 12:20 ET and 16:50 ET.
1423 ET – Apple officially launches the iPhone Duo, its long-awaited, foldable iPhone model. The device has a wide inner display, allowing the simultaneous use of multiple apps, and folds into a roughly passport-sized device with an outer screen. The model represents the company’s largest change yet to its iconic line of mobile phones, and is the thinnest iPhone to date when unfolded, Apple says at its fall product showcase. The phone also features Apple’s new mobile chip, the A20 Pro. “iPhone Duo brings an entirely new design while preserving everything you love and expect from the iPhone,” Apple’s new CEO, John Ternus, says. The phone’s pricing begins at $1,999, with preorders beginning on Oct. 16.(elias.schisgallwsj.com)
#listen #market #talks #technology
2 months ago
Tech stocks kicked off the holiday shortened weak lower on Tuesday, as the Nasdaq fell 0.14%. On Wednesday, Apple (AAPL) will enter a new era as CEO John Ternus hosts his first iPhone event at the company's headquarters in Cupertino, Calif.
Ternus took over from former CEO Tim Cook on Sept. 1 and he'll have some rather large shoes to fill after Cook helped turn Apple into a $4.6 trillion behemoth.
The company is widely expected to debut its first foldable iPhone during the presentation, as well as its iPhone 18 Pro and Pro Max models and the Apple Watch Series 12 and Ultra 4.
Elsewhere, Wall Street is waiting with bated breath for Anthropic (ANTH.PVT) to publicly drop its S1 investing prospectus. The filing with the Securities and Exchange Commission will provide potential investors with their first look at the AI startup's financials and outlook, as well as more information about its data center spending.
Rumors have swirled that the paperwork could come as early as this week, though more recent rumblings point to October.
#Apple #Tech
Ternus took over from former CEO Tim Cook on Sept. 1 and he'll have some rather large shoes to fill after Cook helped turn Apple into a $4.6 trillion behemoth.
The company is widely expected to debut its first foldable iPhone during the presentation, as well as its iPhone 18 Pro and Pro Max models and the Apple Watch Series 12 and Ultra 4.
Elsewhere, Wall Street is waiting with bated breath for Anthropic (ANTH.PVT) to publicly drop its S1 investing prospectus. The filing with the Securities and Exchange Commission will provide potential investors with their first look at the AI startup's financials and outlook, as well as more information about its data center spending.
Rumors have swirled that the paperwork could come as early as this week, though more recent rumblings point to October.
#Apple #Tech
2 months ago
CNBC and Reuters reported that Apple Inc. (NASDAQ:AAPL) will hold its next product launch event on September 9 at Apple Park in Cupertino, marking incoming CEO John Ternus's first major event since taking over from Tim Cook. He became executive chairman on September 1.
Analysts expect Apple to reveal the iPhone 18 Pro and Pro Max, its first foldable iPhone, and new Apple Watch models, along with a new AI-powered "Siri AI" **** istant. Bank of America **** ysts wrote in an August note that "Ternus could cement Apple's device dominance in an AI enabled era." Samsung Electronics currently dominates the still-niche foldable smartphone market, and a Samsung mobile executive told CNN that broader competition in the category would help, saying "the more visibility there is on the category, the better."
The foldable iPhone could become a genuine new revenue and margin driver rather than another incremental refresh. **** ysts expect the premium device to lift Apple's average selling prices and margins, giving the company a new high-end product category instead of another year of iterative Pro-model upgrades.
Even Apple Inc. (NASDAQ:AAPL)'s biggest foldable rival is publicly welcoming its entry. Samsung's own mobile product management executive said more players in the category would increase visibility and help the market overall. It suggests Apple's foldable could expand total demand rather than simply redistributing existing Samsung sales.
The iPhone 18 launch also gives new CEO John Ternus an opportunity to show Apple's hardware and AI strategy from the outset of his tenure. Expected upgrades such as the 2-nanometer A20 Pro chip could strengthen the iPhone's performance and AI capabilities. Bank of America described Ternus's leadership as an opportunity to cement "Apple's device dominance in an AI-enabled era." A successful launch could therefore give investors greater confidence in Apple's ability to compete in AI-powered devices.
#samsung #category
Analysts expect Apple to reveal the iPhone 18 Pro and Pro Max, its first foldable iPhone, and new Apple Watch models, along with a new AI-powered "Siri AI" **** istant. Bank of America **** ysts wrote in an August note that "Ternus could cement Apple's device dominance in an AI enabled era." Samsung Electronics currently dominates the still-niche foldable smartphone market, and a Samsung mobile executive told CNN that broader competition in the category would help, saying "the more visibility there is on the category, the better."
The foldable iPhone could become a genuine new revenue and margin driver rather than another incremental refresh. **** ysts expect the premium device to lift Apple's average selling prices and margins, giving the company a new high-end product category instead of another year of iterative Pro-model upgrades.
Even Apple Inc. (NASDAQ:AAPL)'s biggest foldable rival is publicly welcoming its entry. Samsung's own mobile product management executive said more players in the category would increase visibility and help the market overall. It suggests Apple's foldable could expand total demand rather than simply redistributing existing Samsung sales.
The iPhone 18 launch also gives new CEO John Ternus an opportunity to show Apple's hardware and AI strategy from the outset of his tenure. Expected upgrades such as the 2-nanometer A20 Pro chip could strengthen the iPhone's performance and AI capabilities. Bank of America described Ternus's leadership as an opportunity to cement "Apple's device dominance in an AI-enabled era." A successful launch could therefore give investors greater confidence in Apple's ability to compete in AI-powered devices.
#samsung #category
2 months ago
Like every year, Apple (AAPL) has officially scheduled its next product launch event for Sept. 9, naming it "Surprise and Shine." While the company hasn't officially disclosed exactly what it will unveil, the tagline is enough to create curiosity. According to reports, besides the new iPhone 18 Pro and iPhone 18 Pro Max, Apple's first foldable iPhone is rumored to be the main attraction.
Apple has struggled to keep pace with rivals in the artificial intelligence (AI) race. While the surprise may not be any hidden product, investors await to see any major upgrades to Apple's products under the leadership of new CEO John Ternus. Apple stock has had a strong run this year, climbing almost 21% year-to-date (YTD), outperforming the broader market. Let's find out whether it is a good time to buy AAPL stock before the event.
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#Stock #iphone #like
Apple has struggled to keep pace with rivals in the artificial intelligence (AI) race. While the surprise may not be any hidden product, investors await to see any major upgrades to Apple's products under the leadership of new CEO John Ternus. Apple stock has had a strong run this year, climbing almost 21% year-to-date (YTD), outperforming the broader market. Let's find out whether it is a good time to buy AAPL stock before the event.
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#Stock #iphone #like
2 months ago
(Bloomberg) -- Treasury Secretary Scott Bessent said oil prices will nosedive to as low as $40 a barrel once the Iran conflict is over, pulling down bond yields that have lately hit the highest levels in years.
Most Read from Bloomberg
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#Apple
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#Apple
2 months ago
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Tim Cook has handed the keys to one of the most valuable companies on Earth to John Ternus, ending a 15-year run that created staggering wealth for Apple shareholders.
When Apple announced the transition, Cook said (1) Ternus possessed "the mind of an engineer, the soul of an innovator" and was "the right person" to guide the company forward.
Jeff Bezos backs a platform that lets anyone invest in rental homes for as little as $100 — 6 ways to build wealth like a landlord without actually being one
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#wealth #moneywise #earth
Tim Cook has handed the keys to one of the most valuable companies on Earth to John Ternus, ending a 15-year run that created staggering wealth for Apple shareholders.
When Apple announced the transition, Cook said (1) Ternus possessed "the mind of an engineer, the soul of an innovator" and was "the right person" to guide the company forward.
Jeff Bezos backs a platform that lets anyone invest in rental homes for as little as $100 — 6 ways to build wealth like a landlord without actually being one
JPMorgan sees gold hitting $5,000/oz by Q4 — and savvy investors are protecting their wealth with a tax-advantaged Gold IRA. Get your free guide from Priority Gold
#wealth #moneywise #earth
2 months ago
Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below.
Yorkville Ives' Partner and Senior Managing Director, Dan Ives, expects Apple Inc.'s new CEO John Ternus to usher in mergers and acquisitions, the crucial "missing piece" for the tech giant to compete in the accelerating artificial intelligence arms race.
While former CEO Tim Cook is widely regarded as a "Mount Rushmore Hall of Fame CEO," Ives argued that Apple's previous strategy may have caused the company to miss out on certain growth opportunities over the last decade. With Ternus at the helm, investors can expect a distinct strategic shift.
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#director
Yorkville Ives' Partner and Senior Managing Director, Dan Ives, expects Apple Inc.'s new CEO John Ternus to usher in mergers and acquisitions, the crucial "missing piece" for the tech giant to compete in the accelerating artificial intelligence arms race.
While former CEO Tim Cook is widely regarded as a "Mount Rushmore Hall of Fame CEO," Ives argued that Apple's previous strategy may have caused the company to miss out on certain growth opportunities over the last decade. With Ternus at the helm, investors can expect a distinct strategic shift.
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#director
2 months ago
Apple Inc. (NASDAQ:AAPL) has officially entered its John Ternus era from a position of strength, but Wall Street believes that the next leg of growth depends on two unproven bets.
On September 2, DA Davidson ***** yst Gil Luria reiterated a Neutral rating on the stock with a $270.00 price target. The firm ***** erts that Apple's ability to get off to a strong start under the new CEO depends on the expected foldable iPhone Ultra and broad price increases.
Without these two factors, Luria said revenue declines would have been expected next year.
Apple Inc. (NASDAQ:AAPL) enters the Ternus era from a position of strength. For the fiscal Q3, revenue jumped 16% year-over-year to $109.4 billion, with iPhone revenues surging almost 22% to $54.25 billion.
Cook has already transformed the company from $350 billion to a $4.5 trillion behemoth. The next test for Ternus, therefore, is to not to make more cash but to prove there is enough growth and product innovation to keep the momentum strong for Apple.
#year #NASDAQ #luria #position
On September 2, DA Davidson ***** yst Gil Luria reiterated a Neutral rating on the stock with a $270.00 price target. The firm ***** erts that Apple's ability to get off to a strong start under the new CEO depends on the expected foldable iPhone Ultra and broad price increases.
Without these two factors, Luria said revenue declines would have been expected next year.
Apple Inc. (NASDAQ:AAPL) enters the Ternus era from a position of strength. For the fiscal Q3, revenue jumped 16% year-over-year to $109.4 billion, with iPhone revenues surging almost 22% to $54.25 billion.
Cook has already transformed the company from $350 billion to a $4.5 trillion behemoth. The next test for Ternus, therefore, is to not to make more cash but to prove there is enough growth and product innovation to keep the momentum strong for Apple.
#year #NASDAQ #luria #position
2 months ago
Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below.
Apple Inc is now being led by John Ternus as the new CEO. Ternus takes over for Tim Cook, who served in the CEO role for 15 years, formerly replacing co-founder Steve Jobs.
Cook stepped down on Aug. 31, 2026.
During Cook's time as CEO, Apple went through several changes and introduced multiple new product lines that exist today. Cook's tenure as head of Apple also saw the technology company explode in value, becoming one of the most valuable companies in the world.
Here's a look back at how much Apple stock is up since Cook took over as CEO.
#commission
Apple Inc is now being led by John Ternus as the new CEO. Ternus takes over for Tim Cook, who served in the CEO role for 15 years, formerly replacing co-founder Steve Jobs.
Cook stepped down on Aug. 31, 2026.
During Cook's time as CEO, Apple went through several changes and introduced multiple new product lines that exist today. Cook's tenure as head of Apple also saw the technology company explode in value, becoming one of the most valuable companies in the world.
Here's a look back at how much Apple stock is up since Cook took over as CEO.
#commission
2 months ago
John Ternus has officially taken over as CEO of Apple Inc. (NASDAQ:AAPL), succeeding Tim Cook after his successful 15-year run. With Apple's next major iPhone launch scheduled for September 9, it seems the new CEO has only eight days till his first big test.
On September 1, Rosenblatt **** yst Barton Crockett raised the price target on Apple (NASDAQ: AAPL) to $303.00 (from $300.00) while maintaining a Neutral rating on the stock. The price target hike implies roughly 4% downside from current levels.
Rosenblatt's note **** umes successful navigation of supply chain constraints under the new CEO. Price hikes and premium priced products, in particular, are likely to offset margin pressure.
Ternus's test isn't that Apple can generate cash. The tech giant is already strong, with Cook having transformed the company from a $350 billion company to a $4.5 trillion behemoth. His test is instead to prove that there is enough new growth and product innovation to sustain Apple's valuation.
The tech giant has already had a record June quarter. Revenue for the company rose 16% year-over-year to $109.4 billion, whereas diluted EPS increased 29% to $2.02. IPhone and Mac revenue reached June-quarter records, while the installed base surpassed 2.5 billion active devices.
#NASDAQ #aapl
On September 1, Rosenblatt **** yst Barton Crockett raised the price target on Apple (NASDAQ: AAPL) to $303.00 (from $300.00) while maintaining a Neutral rating on the stock. The price target hike implies roughly 4% downside from current levels.
Rosenblatt's note **** umes successful navigation of supply chain constraints under the new CEO. Price hikes and premium priced products, in particular, are likely to offset margin pressure.
Ternus's test isn't that Apple can generate cash. The tech giant is already strong, with Cook having transformed the company from a $350 billion company to a $4.5 trillion behemoth. His test is instead to prove that there is enough new growth and product innovation to sustain Apple's valuation.
The tech giant has already had a record June quarter. Revenue for the company rose 16% year-over-year to $109.4 billion, whereas diluted EPS increased 29% to $2.02. IPhone and Mac revenue reached June-quarter records, while the installed base surpassed 2.5 billion active devices.
#NASDAQ #aapl
2 months ago
Apple (AAPL) investors have a major leadership transition to watch as John Ternus officially takes over as CEO on Sept. 1, succeeding Tim Cook after his 15-year tenure at the helm. Cook will remain closely involved as executive chairman, helping ensure continuity, but Ternus now inherits a company valued at trillions of dollars and facing a critical test of its next phase of growth.
For Apple stock investors, the timing could hardly be more important. Ternus, a longtime hardware engineering leader who has worked at Apple since 2001, steps into the CEO role just ahead of the company's Sept. 9 product event. At the event, Apple is expected to unveil its next generation of iPhones and potentially its first foldable iPhone. At the same time, Apple is under increasing pressure to accelerate its artificial intelligence strategy and deliver the kind of breakthrough innovation that can sustain its enormous valuation. Let's dig deeper to understand Apple's fundamentals that will potentially shape the Ternus era.
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#hour #time
For Apple stock investors, the timing could hardly be more important. Ternus, a longtime hardware engineering leader who has worked at Apple since 2001, steps into the CEO role just ahead of the company's Sept. 9 product event. At the event, Apple is expected to unveil its next generation of iPhones and potentially its first foldable iPhone. At the same time, Apple is under increasing pressure to accelerate its artificial intelligence strategy and deliver the kind of breakthrough innovation that can sustain its enormous valuation. Let's dig deeper to understand Apple's fundamentals that will potentially shape the Ternus era.
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#hour #time
2 months ago
Tech stocks were under heavy pressure on Tuesday as rising bond yields weighed on growth ******* ets and chip stocks slid.
It's a momentous day for Apple (AAPL) as former senior vice president of hardware engineering John Ternus becomes CEO, succeeding Tim Cook after Cook's 15 years in the top spot.
Cook is handing Ternus a "very healthy company," Maxim Group ******* yst Tom Forte told Yahoo Finance, but the road could become more challenging for Ternus and Apple in the coming years. Forte estimated that Wall Street would give Ternus a six- to 12-month grace period to find his footing.
Among Ternus's first tests will be an escalating legal battle between Apple and OpenAI. Apple accused the AI startup of stealing trade secrets as it looks to build a competing AI device for its ChatGPT model. On Monday, Apple also alleged that OpenAI was destroying evidence in the case, Bloomberg reported.
In a separate filing on Monday, OpenAI sought to block Apple's preliminary injunction request to prevent OpenAI from using potential trade secrets, calling the lawsuit "baseless" and an attempt to forestall the AI company from building a device that could unseat the iPhone.
#cook #years #company
It's a momentous day for Apple (AAPL) as former senior vice president of hardware engineering John Ternus becomes CEO, succeeding Tim Cook after Cook's 15 years in the top spot.
Cook is handing Ternus a "very healthy company," Maxim Group ******* yst Tom Forte told Yahoo Finance, but the road could become more challenging for Ternus and Apple in the coming years. Forte estimated that Wall Street would give Ternus a six- to 12-month grace period to find his footing.
Among Ternus's first tests will be an escalating legal battle between Apple and OpenAI. Apple accused the AI startup of stealing trade secrets as it looks to build a competing AI device for its ChatGPT model. On Monday, Apple also alleged that OpenAI was destroying evidence in the case, Bloomberg reported.
In a separate filing on Monday, OpenAI sought to block Apple's preliminary injunction request to prevent OpenAI from using potential trade secrets, calling the lawsuit "baseless" and an attempt to forestall the AI company from building a device that could unseat the iPhone.
#cook #years #company
2 months ago
Apple stock just had its best day in five weeks as John Ternus took over from Tim Cook as CEO, becoming just the company's third chief executive this century.
The rally has pushed Apple away from a support zone near $310 and back toward its late-July record area near $340 — giving shareholders a natural way to define both their downside and upside with options.
Apple (AAPL) was trading around $325 early this week, almost exactly halfway between those two levels. That sets up a strategy known as a collar.
A collar isn't a standalone options bet. The investor must own 100 Apple shares — either already held or bought outright — and then layer the options on top. In this case, that means buying one Sept. 18 $310 put and selling one Sept. 18 $340 call.
With Apple at $324.77 when the trade was priced, the $310 put cost about $2.17 per share, or $217 for one contract. The $340 call brought in about $2.12 per share, or $212.
#sept #near #collar #cook
The rally has pushed Apple away from a support zone near $310 and back toward its late-July record area near $340 — giving shareholders a natural way to define both their downside and upside with options.
Apple (AAPL) was trading around $325 early this week, almost exactly halfway between those two levels. That sets up a strategy known as a collar.
A collar isn't a standalone options bet. The investor must own 100 Apple shares — either already held or bought outright — and then layer the options on top. In this case, that means buying one Sept. 18 $310 put and selling one Sept. 18 $340 call.
With Apple at $324.77 when the trade was priced, the $310 put cost about $2.17 per share, or $217 for one contract. The $340 call brought in about $2.12 per share, or $212.
#sept #near #collar #cook
2 months ago
Tech stocks were volatile on Monday as strengthening AI optimism from bullish Nvidia (NVDA) earnings last week clashed with increased odds of a Fed interest rate hike in September.
It's a momentous day for one company in particular — Apple (AAPL). Longtime CEO Tim Cook steps down on Sept. 1 and will hand the reins to senior vice president of hardware engineering John Ternus.
Cook was seen as a savvy operator, navigating the company through tariffs, supply chain snarls, and the launch of new products such as the Apple Watch and AirPods. He also quadrupled Apple's yearly revenue.
Elsewhere in tech, it was a mixed bag. Semiconductor stocks edged higher on the whole, while software stocks wavered, coming off a big week of decisively strong earnings. Several of the "Magnificent Seven" hyperscaler stocks, however, dropped as concerns about higher borrowing costs and capital expenditures weighed on shares.
OpenAI (OPAI.PVT) fought back against allegations that it stole trade secrets from Apple (AAPL), according to a new court filing published on Monday, as a legal battle between the two highly secretive tech firms heats up.
#stocks #Apple #Tech #company
It's a momentous day for one company in particular — Apple (AAPL). Longtime CEO Tim Cook steps down on Sept. 1 and will hand the reins to senior vice president of hardware engineering John Ternus.
Cook was seen as a savvy operator, navigating the company through tariffs, supply chain snarls, and the launch of new products such as the Apple Watch and AirPods. He also quadrupled Apple's yearly revenue.
Elsewhere in tech, it was a mixed bag. Semiconductor stocks edged higher on the whole, while software stocks wavered, coming off a big week of decisively strong earnings. Several of the "Magnificent Seven" hyperscaler stocks, however, dropped as concerns about higher borrowing costs and capital expenditures weighed on shares.
OpenAI (OPAI.PVT) fought back against allegations that it stole trade secrets from Apple (AAPL), according to a new court filing published on Monday, as a legal battle between the two highly secretive tech firms heats up.
#stocks #Apple #Tech #company
3 months ago
Tim Cook is about to hand the reins of Apple (NASDAQ: AAPL) to incoming CEO John Ternus, but he left shareholders with a bit of bad news on his last earnings call, saying the company is currently facing a "100-year flood"-level event when it comes to memory prices.
Cook wasn't being dramatic. Some memory prices skyrocketed by 90% in the first quarter of 2026 alone as tech companies rushed to buy memory for devices and data centers. The shortage caused prices to spike, and it could be years before the supply-and-demand imbalance is resolved.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
I'm an Apple shareholder, and I've been keeping a close eye on the company's response to rising memory costs. Here's why I don't think it's time to worry just yet.
Apple often commands better pricing on the device components (including memory) it purchases from suppliers because of its large order volume. But even Apple hasn't been able to weather the current memory crunch without adjusting pricing strategies.
#NVIDIA #signal #flashing #company
Cook wasn't being dramatic. Some memory prices skyrocketed by 90% in the first quarter of 2026 alone as tech companies rushed to buy memory for devices and data centers. The shortage caused prices to spike, and it could be years before the supply-and-demand imbalance is resolved.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
I'm an Apple shareholder, and I've been keeping a close eye on the company's response to rising memory costs. Here's why I don't think it's time to worry just yet.
Apple often commands better pricing on the device components (including memory) it purchases from suppliers because of its large order volume. But even Apple hasn't been able to weather the current memory crunch without adjusting pricing strategies.
#NVIDIA #signal #flashing #company
3 months ago
Tim Cook took the reins as CEO of Apple (NASDAQ: AAPL) on Aug. 24, 2011, when he replaced Steve Jobs. Since that date, shares of the consumer technology powerhouse have climbed a jaw-dropping 2,240% (as of Aug. 27). The company's market capitalization exploded from $349 billion then to $4.6 trillion today.
On Sept. 1, John Ternus will become the next CEO of Apple. He's stepping into the role after having been senior vice president of hardware engineering since 2021. He has massive shoes to fill.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Apple is welcoming Ternus into the top job right before the stock market typically has its worst month of the year. But don't panic and sell your stake. Instead, stay focused on the long term.
Here's what investors should know.
#NVIDIA #since #cook
On Sept. 1, John Ternus will become the next CEO of Apple. He's stepping into the role after having been senior vice president of hardware engineering since 2021. He has massive shoes to fill.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
Apple is welcoming Ternus into the top job right before the stock market typically has its worst month of the year. But don't panic and sell your stake. Instead, stay focused on the long term.
Here's what investors should know.
#NVIDIA #since #cook
3 months ago
Incoming Apple (AAPL) CEO John Ternus will have a tall order to fill when he enters the same chief executive class as outgoing CEO Tim Cook.
And one clever new number compiled by Bank of America ******* yst Wamsi Mohan shows what Ternus is up against: $32 million.
According to Mohan's calculations, Apple's market cap has grown at a rate of roughly $32 million per hour, every hour, for nearly 15 years, for a total of $4.5 trillion under Cook.
Apple's market capitalization has climbed to $4.5 trillion from around $350 billion during Cook's time as CEO, according to Yahoo Finance AlphaSpace ******* ysis.
"Tim Cook took Apple from a company driven by a small number of product cycles into an institution capable of producing growth, cash flow, customer loyalty, and innovation at enormous scale and SKU complexity," Mohan said.
#according
And one clever new number compiled by Bank of America ******* yst Wamsi Mohan shows what Ternus is up against: $32 million.
According to Mohan's calculations, Apple's market cap has grown at a rate of roughly $32 million per hour, every hour, for nearly 15 years, for a total of $4.5 trillion under Cook.
Apple's market capitalization has climbed to $4.5 trillion from around $350 billion during Cook's time as CEO, according to Yahoo Finance AlphaSpace ******* ysis.
"Tim Cook took Apple from a company driven by a small number of product cycles into an institution capable of producing growth, cash flow, customer loyalty, and innovation at enormous scale and SKU complexity," Mohan said.
#according
3 months ago
Apple (NASDAQ: AAPL) CEO Tim Cook just passed his successor an absolute mess. Cook steps down on Sept. 1 from his role as CEO but will remain on the board. In his place, John Ternus will ****** ume the role of CEO. However, the situation Ternus is taking over isn't a pretty one.
What's going on with Apple that caused this problem? Rising commodity prices.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
During Cook's last earnings call, he stated that rising memory chip prices are undergoing a "100-year flood." Essentially, ****** ody could have seen this coming, and the effects could be disastrous. He noted that Apple already had to raise prices on some products, but it may not be able to stop at just a few product lines. If prices continue to rise, it could force Apple to raise prices again, alienating some of its consumer base, which is already stretched thin.
However, Cook noted that it is decreasing costs on other components that help offset rising memory chip prices. We'll see how this pans out, but if prices continue to rise, it could get ugly for Apple and cause John Ternus to deal with a crisis just a few months into the job.
#continue
What's going on with Apple that caused this problem? Rising commodity prices.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
During Cook's last earnings call, he stated that rising memory chip prices are undergoing a "100-year flood." Essentially, ****** ody could have seen this coming, and the effects could be disastrous. He noted that Apple already had to raise prices on some products, but it may not be able to stop at just a few product lines. If prices continue to rise, it could force Apple to raise prices again, alienating some of its consumer base, which is already stretched thin.
However, Cook noted that it is decreasing costs on other components that help offset rising memory chip prices. We'll see how this pans out, but if prices continue to rise, it could get ugly for Apple and cause John Ternus to deal with a crisis just a few months into the job.
#continue
3 months ago
Apple (AAPL) is about to hand its top position to an engineer, and the early signs suggest the company's focus may be shifting even more toward its products. John Ternus becomes CEO on September 1, taking over from Tim Cook, who steps into the role of executive chairman. Ternus is not a finance or operations leader like Cook. He has spent his whole career in hardware, having joined Apple's product design team in 2001 and running its hardware engineering since 2013.
His track record is stacked with the products people actually hold. Ternus helped bring the iPad and AirPods to life, and oversaw hardware work across the iPhone, Mac, and Apple Watch. More recently, his teams redefined the iPhone 17 lineup, including the thin iPhone Air, and gave AirPods the ability to work as hearing aids. Even Cook, while announcing the handover, described Ternus as having "the mind of an engineer, the soul of an innovator."
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#ternus #hardware
His track record is stacked with the products people actually hold. Ternus helped bring the iPad and AirPods to life, and oversaw hardware work across the iPhone, Mac, and Apple Watch. More recently, his teams redefined the iPhone 17 lineup, including the thin iPhone Air, and gave AirPods the ability to work as hearing aids. Even Cook, while announcing the handover, described Ternus as having "the mind of an engineer, the soul of an innovator."
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#ternus #hardware
3 months ago
Apple (AAPL) is about to hand its top position to an engineer, and the early signs suggest the company's focus may be shifting even more toward its products. John Ternus becomes CEO on September 1, taking over from Tim Cook, who steps into the role of executive chairman. Ternus is not a finance or operations leader like Cook. He has spent his whole career in hardware, having joined Apple's product design team in 2001 and running its hardware engineering since 2013.
His track record is stacked with the products people actually hold. Ternus helped bring the iPad and AirPods to life, and oversaw hardware work across the iPhone, Mac, and Apple Watch. More recently, his teams redefined the iPhone 17 lineup, including the thin iPhone Air, and gave AirPods the ability to work as hearing aids. Even Cook, while announcing the handover, described Ternus as having "the mind of an engineer, the soul of an innovator."
General Motors vs. Ford: 1 Auto Giant Is Winning the EV Race
1 ***** anese Company Just Waved a Red Flag for Micron Stock. How to Play It Here.
Billionaire Ken Griffin Just Saved Situational Awareness, But Here's What a Rescue Call From Citadel Really Sounds Like — 'I… Heard the Grim Reaper's Scythe'
#iphone #Apple #airpods #engineer
His track record is stacked with the products people actually hold. Ternus helped bring the iPad and AirPods to life, and oversaw hardware work across the iPhone, Mac, and Apple Watch. More recently, his teams redefined the iPhone 17 lineup, including the thin iPhone Air, and gave AirPods the ability to work as hearing aids. Even Cook, while announcing the handover, described Ternus as having "the mind of an engineer, the soul of an innovator."
General Motors vs. Ford: 1 Auto Giant Is Winning the EV Race
1 ***** anese Company Just Waved a Red Flag for Micron Stock. How to Play It Here.
Billionaire Ken Griffin Just Saved Situational Awareness, But Here's What a Rescue Call From Citadel Really Sounds Like — 'I… Heard the Grim Reaper's Scythe'
#iphone #Apple #airpods #engineer
3 months ago
Apple said it is facing severe supply constraints that will affect sales of iPhones and Macs in the months ahead, underscoring the challenges looming over the company as Tim Cook prepares to hand over the CEO reins.
In his final earnings call as CEO, Cook said he has never been more optimistic about the opportunities ahead for Apple. "I am beyond excited," said Cook, who has led the company for 15 years and will pass the CEO baton to John Ternus in September. But Cook's confidence in the future stood in contrast to the picture that he and other executives painted of the current business conditions.
"We're seeing some very significant constraints currently, with limited flexibility in the supply chain," Cook said. "There's a quarter where we're going to be scrambling on the supply side," he acknowledged at another point.
The supply crunch is making it more difficult for Apple to obtain the advanced processors it needs for its phones and computers. And that translates into lower revenue.
Sales of the iPhone, which accounts for roughly half of Apple's business, will grow at a "mid-teens" percentage rate in the current quarter, Apple said, forecasting a significant deceleration from the 22% growth the iPhone business posted in the recently ended quarter. Total revenue in the current quarter will grow between 9% and 10% year-over-year, which was below the 12% rate expected by ***** ysts.
#business #sales
In his final earnings call as CEO, Cook said he has never been more optimistic about the opportunities ahead for Apple. "I am beyond excited," said Cook, who has led the company for 15 years and will pass the CEO baton to John Ternus in September. But Cook's confidence in the future stood in contrast to the picture that he and other executives painted of the current business conditions.
"We're seeing some very significant constraints currently, with limited flexibility in the supply chain," Cook said. "There's a quarter where we're going to be scrambling on the supply side," he acknowledged at another point.
The supply crunch is making it more difficult for Apple to obtain the advanced processors it needs for its phones and computers. And that translates into lower revenue.
Sales of the iPhone, which accounts for roughly half of Apple's business, will grow at a "mid-teens" percentage rate in the current quarter, Apple said, forecasting a significant deceleration from the 22% growth the iPhone business posted in the recently ended quarter. Total revenue in the current quarter will grow between 9% and 10% year-over-year, which was below the 12% rate expected by ***** ysts.
#business #sales
3 months ago
Longtime Apple (NASDAQ: AAPL) CEO Tim Cook will host his final earnings conference call after the bell on Thursday, July 30. While Cook was not the same type of innovator as his predecessor, Apple founder and legendary CEO Steve Jobs, he did a great job of nurturing Apple's core strengths. He will leave as Apple is the largest company in the world, with a market cap of $5 trillion. The question, though, is whether the stock is still a buy with him ready to depart.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
When Apple reports its fiscal third-quarter results, investors should expect much of the same. iPhone sales should be solid, with the company reportedly seeing a 3% increase in shipments during the quarter and gaining its highest-ever global market share at 20%, according to Centerpoint Research. This should then feed into its high-margin service revenue, which has consistently grown at a mid-teen rate.
Cook leaves Apple as having one of the best business models on the planet, making it easy for its next CEO to get off to a running start. The beauty of Apple is its closed ecosystem, which helps lock in customers. Once someone buys an iPhone, the cost of switching becomes increasingly difficult with each photo taken, subscription bought, and app downloaded. Users then become a part of Apple's huge service revenue machine. Apple is getting a high-margin revenue stream every time someone clicks on a search ad (as it gets a 36% revenue cut from Alphabet's Google), uses Apple Pay, buys cloud storage, or purchases a subscription or app.
Meanwhile, Apple just increased prices for several devices and certain service plans. This should be a nice revenue driver in the coming quarters after Cook leaves, giving incoming CEO John Ternus a solid revenue tailwind as he takes the reins. Ternus will also have time to execute a more comprehensive AI strategy for the company. That said, I wouldn't be surprised if Cook's decision to sit back and not throw huge amounts of money into chasing AI models proves to be a smart one.
#revenue #signal #same
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
When Apple reports its fiscal third-quarter results, investors should expect much of the same. iPhone sales should be solid, with the company reportedly seeing a 3% increase in shipments during the quarter and gaining its highest-ever global market share at 20%, according to Centerpoint Research. This should then feed into its high-margin service revenue, which has consistently grown at a mid-teen rate.
Cook leaves Apple as having one of the best business models on the planet, making it easy for its next CEO to get off to a running start. The beauty of Apple is its closed ecosystem, which helps lock in customers. Once someone buys an iPhone, the cost of switching becomes increasingly difficult with each photo taken, subscription bought, and app downloaded. Users then become a part of Apple's huge service revenue machine. Apple is getting a high-margin revenue stream every time someone clicks on a search ad (as it gets a 36% revenue cut from Alphabet's Google), uses Apple Pay, buys cloud storage, or purchases a subscription or app.
Meanwhile, Apple just increased prices for several devices and certain service plans. This should be a nice revenue driver in the coming quarters after Cook leaves, giving incoming CEO John Ternus a solid revenue tailwind as he takes the reins. Ternus will also have time to execute a more comprehensive AI strategy for the company. That said, I wouldn't be surprised if Cook's decision to sit back and not throw huge amounts of money into chasing AI models proves to be a smart one.
#revenue #signal #same
4 months ago
Apple is due to report earnings Thursday afternoon, with options pricing suggesting traders see its stock swinging up to about 4% by the end of the week.
Thursday's report will be Apple's last with Tim Cook as CEO, with John Ternus set to take over the top job in September.
Apple is set to report earnings after the closing bell Thursday, with traders expecting the iPhone maker's stock could extend its record-setting rally following the results.
Based on current options pricing, Apple (AAPL) shares are seen swinging up to about 4% in either direction by the end of the week. A move of that size from Tuesday's close could send the stock up to a new record above $352, or back below $328, giving up some of its recent gains.
After overtaking Nvidia (NVDA) as the world's most valuable company and watching its market capitalization briefly cross the $5 trillion threshold, Apple saw its shares finish Tuesday's session 1% higher at a closing record of $340. The iPhone maker's stock has added one-quarter of its value this year amid optimism around strong iPhone sales and anticipated advances under new CEO John Ternus, who's set to take the helm from Tim Cook in September.
#Apple #thursday
Thursday's report will be Apple's last with Tim Cook as CEO, with John Ternus set to take over the top job in September.
Apple is set to report earnings after the closing bell Thursday, with traders expecting the iPhone maker's stock could extend its record-setting rally following the results.
Based on current options pricing, Apple (AAPL) shares are seen swinging up to about 4% in either direction by the end of the week. A move of that size from Tuesday's close could send the stock up to a new record above $352, or back below $328, giving up some of its recent gains.
After overtaking Nvidia (NVDA) as the world's most valuable company and watching its market capitalization briefly cross the $5 trillion threshold, Apple saw its shares finish Tuesday's session 1% higher at a closing record of $340. The iPhone maker's stock has added one-quarter of its value this year amid optimism around strong iPhone sales and anticipated advances under new CEO John Ternus, who's set to take the helm from Tim Cook in September.
#Apple #thursday
4 months ago
Apple (AAPL) is the world's most valuable technology company, founded in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne, and headquartered in Cupertino, California. The company designs, manufactures, and markets a deeply integrated ecosystem of hardware, software, and services spanning iPhone, Mac, iPad, Apple Watch, AirPods, and Apple TV, alongside a high-margin Services portfolio encompassing the App Store, iCloud, Apple Music, Apple TV+, Apple Pay, and AppleCare.
With over 2.5 billion active devices globally, a market capitalization of approximately $4.63 trillion, and an imminent CEO transition from Tim Cook to hardware chief John Ternus, Apple remains the defining benchmark of consumer technology innovation and capital efficiency.
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With over 2.5 billion active devices globally, a market capitalization of approximately $4.63 trillion, and an imminent CEO transition from Tim Cook to hardware chief John Ternus, Apple remains the defining benchmark of consumer technology innovation and capital efficiency.
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Short Seller Hunterbrook Attacked Bloom Energy's Supply-Chain Claims. BE Stock Is Bruised, But Not Broken.
5 months ago
June 17 (Reuters) - Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.
A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies of the key components, driving prices sharply higher.
Groups representing automakers, retailers, electronic firms and others had warned earlier this month that the increasing demand for memory chips could lead to dramatic price hikes in U.S. consumer goods and disrupt supply chains.
"Unfortunately, price increases are unavoidable," Cook told WSJ. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."
Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted.
A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies of the key components, driving prices sharply higher.
Groups representing automakers, retailers, electronic firms and others had warned earlier this month that the increasing demand for memory chips could lead to dramatic price hikes in U.S. consumer goods and disrupt supply chains.
"Unfortunately, price increases are unavoidable," Cook told WSJ. "We're doing our best to mitigate the huge increases that are being passed to us, and we've been trying to shield our customers from the increases, but the situation has become unsustainable."
Cook, who will hand over the reins to John Ternus in September, did not disclose when or how much prices might rise, nor which products could be impacted.
