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Apple (NASDAQ: AAPL) CEO Tim Cook just passed his successor an absolute mess. Cook steps down on Sept. 1 from his role as CEO but will remain on the board. In his place, John Ternus will ****** ume the role of CEO. However, the situation Ternus is taking over isn't a pretty one.
What's going on with Apple that caused this problem? Rising commodity prices.
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During Cook's last earnings call, he stated that rising memory chip prices are undergoing a "100-year flood." Essentially, ****** ody could have seen this coming, and the effects could be disastrous. He noted that Apple already had to raise prices on some products, but it may not be able to stop at just a few product lines. If prices continue to rise, it could force Apple to raise prices again, alienating some of its consumer base, which is already stretched thin.
However, Cook noted that it is decreasing costs on other components that help offset rising memory chip prices. We'll see how this pans out, but if prices continue to rise, it could get ugly for Apple and cause John Ternus to deal with a crisis just a few months into the job.

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20 hours ago

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