On Wednesday, OpenAI (OPAI.PVT) revealed six new examples of its AI models displaying "unexpected or concerning model behavior" during testing and evaluation.
The company made the announcement alongside a new framework for "tracking, reporting, and disclosing" instances where AI models take actions they otherwise aren't told to or shouldn't.
It follows a number of reports of AI models from companies hacking into third-party networks and services, including an unreleased OpenAI model breaking into the network of AI model and testing site Hugging Face.
Earlier this week, Anthropic (ANTH.PVT) CEO Dario Amodei penned a lengthy essay calling for a slowdown in the pace of the development of frontier AI models, after Anthropic researcher Jacob ******* on posted on X that he was resigning from the company because it, and his former employer OpenAI, is "racing straight to self-improving superintelligence and gambling with our lives."
Anthropic alignment science lead Evan Hubinger followed up on ******* on's comments with his own post on X saying that he believes there is a greater-than-10% chance that the technology could "kill all humans."

#face

Female athletes have spoken out against a controversial sports gambling advert starring actress Sydney Sweeney.
The advert has gone viral online and features American Sweeney naked but covering parts of her body with various pieces of sporting equipment.
It has sparked a strong reaction, with many female athletes criticising its ******* ualisation of women in sport, and how they are being defined by their appearance rather than their achievements as sportswomen.
Amy Hunt, who became a four-time European champion earlier this summer, referenced the advert after she ran a season's best 22.10 seconds to finish fourth in the 200m final at the Ultimate Championship in Budapest on Sunday.
"Sydney Sweeney, this is what women in sport look like," Hunt said in her post-race interview with BBC Sport.

#sport #advert #athletes

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This week's NFL action will wrap up with a marquee Monday night matchup between the Denver Broncos and the Kansas City Chiefs. The Chiefs are slight favorites on FanDuel heading into Monday, with kickoff set for 8:15 PM ET in Kansas City.

#kansas #wager

British sprinter Amy Hunt is among the female athletes to speak out against a controversial sports gambling advert starring actress Sydney Sweeney.
The advert has gone viral online and features American Sweeney naked but covering parts of her body with various pieces of sporting equipment.
It has sparked a strong reaction, with many female athletes criticising its ******* ualisation of women in sport, and how they are being defined by their appearance rather than their achievements as sportswomen.
Hunt, who became a four-time European champion earlier this summer, referenced the advert after she ran a season's best 22.10 seconds to finish fourth in the 200m final at the Ultimate Championship in Budapest on Sunday.
"Sydney Sweeney, this is what women in sport look like," Hunt said in her post-race interview with BBC Sport.

#british

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#yahoobonus #thescore

This week's ETF Zoo crew takes a lay of the land as summer comes to a close and some new and interesting developments crop up. ETF.com hosts Dave Nadig, President & Director of Research, and Sumit Roy, Senior ETF ****** yst, are joined in this episode by Cinthia Murphy, Director of Research at TMX VettaFi, and James Seyffart, CFA, CAIA, Senior Research ****** yst at Bloomberg Intelligence. Together the group talks about some of the big M&A announcements lately, dig into the AI chokepoint perspective, and more.
You can view this episode here or on our YouTube channel or listen on Spotify or Apple Podcasts.
M&A land grab in full swing. Billions in ETF acquisitions, including Victory Capital/First Eagle, Vanguard/Altruist, and more, signal that scale instead of organic growth now drives the industry. The Zoo crew debated whether firms are buying hit products, talent, or distribution, and what could be ahead for the industry.
Leverage and gambling push into new territory. Defiance's hourly-reset leveraged ETFs barely differ from daily resets despite pulling in huge fees, while Korea and ****** an crack down on single-stock leverage entirely. New NHL-linked sports-betting ETFs raised bigger concerns about routing gambling risk through the same rails as retirement savings.
AI concentration is everywhere, even where you don't expect it. Thematic and datacenter ETFs quietly hold the same chokepoint stocks like Micron and Nvidia, sparking debate over whether that's a feature or a vulnerability. However, real revenue growth at companies like Anthropic and OpenAI kept the Zoo Crew from sounding the alarm just yet.

#land #chokepoint

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#pennsylvania

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#bonus #wager #bets

Steve Maltepes, known as "The Philly Godfather," will impart his gambling wisdom on the Eagles and where the smart money is going on various pro football games each weekend this season. Maltepes is one of the nation's hottest sports betting experts who appears weekly on national radio and has his own website, www.thephillygodfather.com [thephillygodfather.com].
Much is expected of the 2026 Philadelphia Eagles. Talk of a dynasty and winning consecutive Super Bowls ended last year in the Wild Card round of the playoffs, though it does not mean the Eagles will not contend as threepeat champions of the NFC East and make a deep run in the NFC playoffs.
First and foremost on everyone's mind is winning the NFC East. What comes first for professional gamblers is putting their money where their knowledge lies.
So, in talking to Steve Maltepes, known as "The Philly Godfather," one of the country's elite sports betting authorities and a native of the Philadelphia area, his heart still lies with the Eagles, but his money will be placed on the Dallas Cowboys to win the NFC East and win more than the over/under wins-loss total of 10 games, while placing his money on the under for the Eagles' total of 10.5 wins.
"I have the under for 10.5 wins for the Eagles and Jalen Hurts under 3,250.5 yards passing, the Cowboys to the NFC East +200, and the Eagles to make the playoffs -175," Maltepes said. "The great news for the Eagles is that the team nucleus is still one of the best in the NFL, and their offensive and defensive line projections are among the top five in the NFL. The first three weeks should go well, opening with Washington, Tennessee and ta Chicago Bears team a lot of people think will regress in 2026. They should be 3-0, and any team that starts 3-0 makes the playoffs 75-percent of the time.

#east

This story was originally published on Payments Dive. To receive daily news and insights, subscribe to our free daily Payments Dive newsletter.
Humboldt Merchant Services, an independent sales organization that focuses on payment processing for gambling and adult entertainment, agreed Tuesday to pay $12 million to settle a Federal Trade Commission lawsuit alleging it handled payments for "sham merchant accounts."
Humboldt "processed payments for more than 1,000 merchants that were shell entities that served as fronts or pass-throughs for fraudulent companies engaged in unauthorized billing scams," the Federal Trade Commission said in a Tuesday press release announcing its lawsuit and concurrent settlement agreement.
Humboldt is the business name of 5967 Ventures, a company based in Tempe, Arizona, with an affiliated office in Troy, Michigan, according to the FTC's lawsuit, which was filed Tuesday against 5967 Ventures in the U.S. District Court of Eastern Michigan. The agency filed the settlement agreement at the same time for court approval.
In a statement Tuesday, Humboldt said the agreement "formalizes many processes and controls already put into place," and will close the matter "with no admissions of wrongdoing."

#humboldt #payments

Cody Campbell defends Texas Tech's handling of Brendan Sorsby, calls some Big 12 coaches 'idiots' originally appeared on The Sporting News. Add The Sporting News as a Preferred Source by clicking here.
Cody Campbell has never shied away from controversy and his latest comments are further proof why the Texas Tech billionaire donor is seeking retribution in the 2026 college football season.
Campbell was part of the new Paramount+ documentary on the Red Raiders, ******* led 'The Program', which detailed the situation with Brendan Sorsby's gambling saga. The four-part series went behind-the-scenes as the chairman of the Texas Tech Board of Regents aired his feelings on Sorsby getting booted to the NFL.
"Looking back on it, I know that Texas Tech and I handled everything with integrity. And we did things the right way," Campbell says in the documentary. "We're not going to forget about that. And I don't think they'll forget about it either when we're up by 40 and still throwing the ball in the fourth quarter."
It felt like Campbell was blowing off steam. But his comments posted on social media before the Red Raiders took the field on Saturday are a continuation of his frustration with the Sorsby situation.

#raiders

Warren Buffett, the former CEO of Berkshire Hathaway (NYSE: BRKA)(NYSE: BRKB), is one of the world's most famous investors. In fact, his long-term success as an investor earned him the nickname the Oracle of Omaha. So investors should pay attention when he issues a warning about elevated risk, as he recently did by suggesting there's a gambling mentality on Wall Street today. However, Wall Street's long-term history still has an important story to tell, too.
Buffett lamented that "we've never had people in a more gambling mood than now," in an interview with Fortune. He even invoked the notion of religious fervor, opining that Wall Street is like a church with a casino attached. That is a very negative view of the market environment, but it isn't unrealistic.
Missed Nvidia in 2009? This Rare Signal Is Flashing Again. In 2009, a "Double Down" signal flashed for a little-known chipmaker called Nvidia. For the first time in years, that same "Total Conviction" signal is flashing for a company 1/100th the size of Nvidia. Continue »
After rushing headlong into cryptocurrencies, droves of people have now taken up prediction markets. Cryptocurrencies have no intrinsic value and are worth only what their owners are willing to pay. And prediction markets, by definition, have binary outcomes based on time-limited events. That predicting the outcome of a sports event (effectively gambling) can now take place at the same broker a person uses to buy stock in a company should be pretty shocking. And yet it is the norm today for many discount brokers.
However, even if you are as worried as Buffett, that doesn't mean you should dump your long-term investment approach. As the chart above highlights, the market has recovered after every bear market in history. In fact, the S&P 500 index (SNPINDEX: ^GSPC) has gone on to achieve new highs after every single downturn in history so far. It is highly likely that this trend will continue, even if investment risk is high today.

#wall #signal #long #even

The SEC has taken a page out of the Big 12 playbook.
Displeased with unfavorable state-court rulings, the conferences turned to federal court. For the Big 12, a federal lawsuit prompted Texas Tech to abandon a plan to play quarterback Brendan Sorsby, who had won an injunction against an NCAA-imposed gambling suspension. For the SEC, the lawsuit against LSU, coach Lane Kiffin, and others has a goal of keeping LSU from adding players who have been on NFL 90-man rosters.
The lawsuit was filed Thursday in the U.S. District Court for the Northern District of Alabama.
Via Amanda Christovich of Front Office Sports, the complaint alleges that LSU and Kiffin "waged a deliberate and coordinated campaign to recruit professional athletes to play football for LSU during the 2026-27 season, including players who had signed NFL contracts with the Cleveland Browns, New Orleans Saints, and Tampa Bay Buccaneers."
The move comes on the same day a pending state-court lawsuit was due to return to court on the question of whether a temporary restraining order allowing LSU to add the former NFL players would proceed. It serves only to add to the current state of college-football chaos, which surely will be leveraged by the powers-that-be into renewed efforts to pass the Protect College Sports Act.

#play

CINCINNATI (AP) — The NCAA has cleared the University of Cincinnati of any wrongdoing in its investigation of former quarterback Brendan Sorsby.
Sorsby played the 2024 and '25 seasons for the Bearcats before transferring to Texas Tech. He was ruled permanently ineligible by the NCAA in April after he placed thousands of impermissible sports bets over the past four years at Indiana and Cincinnati.
"Earlier this summer, NCAA enforcement staff completed an inquiry into a former Cincinnati student-athlete's prohibited betting activity during his time at the university. The inquiry is now closed and the student-athlete was found to have committed a Level III violation," Cincinnati senior **** ociate athletic director for communications Zach Stipe said in a statement. "Cincinnati worked closely with the NCAA throughout the process, which began when the initial reports of impermissible sports wagering began."
The Cincinnati Enquirer was the first to report on the university being cleared.
The NCAA sent an official letter of inquiry to the school regarding Sorsby in early July. That came after Sorsby's agent, Ron Slavin, said during a radio interview in Dallas that Cincinnati was aware of Sorsby's gambling.

#former

The SEC hopes to grab the Tigers by the tail.
Ross Dellenger of Yahoo Sports reports that the conference is exploring various ways to address LSU's plan to add former NFL players to its team, including "extreme measures."
The possibilities reportedly include boycotting competition against the school, probation, or expulsion. The SEC also is considering filing a federal lawsuit on the issue.
It was a federal lawsuit against Texas Tech from the Big 12 that prompted the Red Raiders to abandon the plan to allow quarterback Brendan Sorsby to play this year, after he won an injunction against the NCAA's gambling suspension.
No decision is expected before Thursday's hearing on whether the pending TRO will become a preliminary injunction.

#Tech

CLEVELAND — Last summer, the Guardians found themselves embroiled in one of the wildest storylines around baseball, as closer Emmanuel Clase and starter Luis Ortiz were placed on leave for their alleged roles in a gambling scheme.
It's possible the Guardians might end up being involved in one of the oddest stories around the league in 2026 as well.
Major League Baseball reportedly opened an investigation and then suspended a sought-after Dominican prospect for an alleged scheme that included a fake name, age, birth certificate and even gravestone in order to falsify his identity and make him appear to be younger, according to an ESPN report.
David Severino was purportedly a switch-hitting infielder around the age of 14. He reportedly agreed to a $2.8 million deal with the Guardians that would be finalized in 2029, when he'd turn 17 and be eligible to sign.
But, it turns out his real name is Daury David Severino Damaso, and he's actually 16 years old, according to the reported investigation. Allegedly, with the consent of his parents and with the help of a trainer, the identity of David Severino Damaso was created to appear to be Daury's younger brother. A fake, late-filed birth registration was made under that name, along with falsified medical records.

#name #league

Gene Deal claims he's being pressured to testify in Duane "Keffe D" Davis' murder trial over the 1996 killing of Tupac Shakur.
During a conversation with The Art of Dialogue, the former Bad Boy bodyguard explained why he believes his testimony is being sought, claiming there is interest in having him establish a connection between Keffe D and Sean "Diddy" Combs.
"They want me to show that Keffe D and Diddy had a relationship," Deal said. "They want me to establish what I know about Keffe D and Puff coercing with each other when they're around each other. Gambling, laughing, drinking, popping bottles, the whole nine yards. That's what they wanted me to do."
Deal stressed that much of what he knows about the circumstances surrounding Tupac's death came from what others allegedly told him rather than what he personally witnessed.
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#establish #davis

LUBBOCK, Texas (AP) — Well-traveled quarterback Tommy Castellanos plans to play this season for No. 12 Texas Tech, the Big 12 favorite that is set for returner Will Hammond to be its starter after transfer Brendan Sorsby was declared ineligible this summer because of gambling.
Castellanos told ESPN on Wednesday he had committed to the Red Raiders. On the quarterback's verified X account, in which the bio included the phrase professional athlete, there was a photo posted later in the day with him in a Texas Tech uniform.
The decision came after Castellanos last Friday was among 10 athletes granted a temporary restraining order by a Kentucky judge to get a fifth season of college football. The NCAA announced a rule change in June allowing players who began college in 2023 or later to have five years to play five years of sports in college.
Castellanos, a freshman at UCF in 2022, went undrafted by the NFL four months ago before a tryout as a receiver with the Miami Dolphins during their rookie minicamp.
He had declared for the NFL draft last December after dropping his appeal for another year of college eligibility. The NCAA had denied his waiver request to play another season at Florida State

#texas #Tech #later

Looking back at his 20-year career in the Irish League, Aaron Hogg remembers the first time he went to the bookies with his team-mates.
A teenager at the time, he didn't know the journey it would set him upon. It was a road of debt, broken relationships and severe depression.
The goalkeeper was not the first Irish League player to have a gambling addiction, and he won't be the last.
But now, eight years since he last placed a bet, he's at the heart of an initiative to try and help those who need it through the new player-led Gambling Support Group (GSG).
Its introduction coincides with increased sponsorship of the men's and women's Irish Premiership from betting companies from this season, while the two League Cups and a regional tournament are also sponsored by bookmakers.

#time #looking

Texas Tech head coach Joey McGuire was hoping to have quarterback Brendan Sorsby for the 2026 college football season, but that didn't happen.
Sorsby admitted to gambling, including placing bets on his own team while he was at Indiana. He placed thousands of bets over four years.
There were several legal battles throughout the year, but in the end, Sorsby and Texas Tech agreed to part ways. He will be eligible for the 2027 NFL Draft.
MORE: ESPN 'College GameDay' location announced for Week 3
Despite that, McGuire still isn't happy that Sorsby has to sit out the 2026 college football season.

#Tech

Jed York's weekend arrest wasn't the first time San Francisco 49ers ownership has found itself on the wrong side of the law – though, ironically, those past legal missteps are largely why York finds himself in such a prominent position now.
York, 46, who pleaded no contest Monday, Aug. 24, to two misdemeanor charges of disorderly conduct and possessing criminal tools in Columbiana County, Ohio, after a charge of "engaging in prostitution" was reduced, was, until recently, the NFL's youngest principal owner. That track largely became available to him starting in 2000, when his uncle, Pro Football Hall of Famer Eddie DeBartolo Jr., relinquished control of the team to his sister Denise DeBartolo York (Jed York's mother) and brother-in-law John York (Jed York's father).
Prior to that, DeBartolo was widely perceived as an owner whom stars throughout the league wanted to play for given his demand for championship football – the 49ers won five Super Bowls between the 1981 and 1994 seasons, none since – but also his willingness to spare no expense while caring for the members of his roster. (The Niners would eventually be hit with nearly $1 million in fines and forfeited a fifth-round draft pick in 2001 plus a third-rounder in 2002 after the NFL found them guilty of circumventing the salary cap, which came into existence in 1994, during a 1999 investigation.)
But DeBartolo's legal issues away from football ultimately drove him from the league. He pleaded guilty to one felony charge of failing to report an alleged extortion attempt in 1998 amid his attempt to obtain a riverboat gambling license in Louisiana. Former state governor Edwin Edwards allegedly attempted to extract $400,000 from DeBartolo amid his bid for the license. The NFL fined DeBartolo $1 million and suspended him for the 1999 season due to his involvement with Edwards, who was imprisoned on racketeering charges in 2002.
As for DeBartolo, who entered the Hall of Fame in 2016 and remains close to his former players – he presented former Niners coach Bill Walsh plus team and NFL legends Joe Montana, Jerry Rice, Fred Dean and Charles Haley as they went into Canton – he never returned to the team as its controlling owner following the suspension.

#owner #team #niners

Liz Ann Sonders has spent decades translating the complexity of financial markets into language that retail investors can actually use. As chief investment strategist at Charles Schwab, she has the ear of millions of individual investors and has become one of the most recognized voices in the country on what markets are doing and why it matters to the average person.
In this interview, edited for length and clarity, Sonders explains the single biggest mistake retail investors are making today, why she believes the line between gambling and investing is dangerously blurred, what valuation metrics actually tell you and what they do not, and why the Federal Reserve is unlikely to cut interest rates anytime soon.
Why it pays to stay invested: No amount of bad news could stop the stock market's strongest run in more than 25 years
I'm 63, a retired CPA with a $1.2 million 401(k). Do I need to bother with a Roth conversion?
MarketWatch: What is the biggest mistake retail investors are making in this market?

#actually

The NFL season is only a few weeks away, with the preseason in full swing. A new quest for Super Bowl LXI will begin as the Seattle Seahawks open the season as defending champions.
The league has recently been placed front and center in the world of sports gambling. Most notably, the NFL and the NCAA had to deal with the threat of lawsuits from former Cincinnati quarterback Brendan Sorsby, who sought to play professional football in 2026.
Now, the NFL continues to embrace its complicated relationship with sports betting. A recent report indicated that the league has struck a new deal with Fanatics Sportsbook to become an official sportsbook partner.
MORE: Roger Goodell has 'no doubt' there will be NFL teams outside the United States
"Fanatics has signed on as an official sportsbook of the NFL, breaking a logjam that left the sponsor category vacant for the league since multiyear deals with FanDuel, DraftKings, and Caesars expired at the end of March. The deal, expected to be announced before the start of the season, includes rights to promote across NFL-controlled media channels, allowing Fanatics to air spots during game broadcasts," Bill King of the Sports Business Journal reported.

#fanatics

A new poll shows that more than a quarter of Gen Z investors see gambling on sports as part of "their long-term financial strategy" — and more than half say they have bet on sports at least once in the last year with money originally set aside for investing.
The online survey of 1,000 U.S. retail investors, which was published Tuesday by the personal finance platform Betterment, underscores a dramatic cultural and generational shift.
Sports betting has become ubiquitous since 2018, the year the Supreme Court struck down a longstanding federal ban on the practice. In 2025 alone, Americans wagered far more on sports — roughly $166 billion — than the U.S. movie, music, book and museum industries generated in revenue combined, according to Fortune. Sports betting now rakes in 42 times more revenue ($17 billion) than it did in 2018 ($400 million), according to some estimates.
Yet no other age group is nearly as likely as Gen Z (born between 1997 and 2007) to view sports gambling as an investment — rather than, say, a form of entertainment.
According to the Betterment survey, just 14% of millennials (born between 1981 and 1996), 6% of Gen Xers (born between 1965 and 1980) and 1% of baby boomers (born between 1946 and 1965) have made sports betting a deliberate, ongoing part of their financial plans — compared with 26% of Gen Zers.

#investors #part

Baltimore has sued prediction market operators Kalshi and Polymarket, accusing both of running unlicensed sportsbooks in the city.
Mayor Brandon Scott and the City Council filed the complaints Thursday in Circuit Court for Baltimore City.
The city says both platforms let residents bet on game winners, point spreads, point totals, and player statistics. Those propositions match products sold by licensed sportsbooks, according to the complaints.
Both companies call them event contracts. However, Baltimore argues they function as sports bets and amount to unlawful gambling under Maryland law.
Furthermore, the lawsuit claims that the missing licenses free both firms from the tax bills, audits, and player-protection rules that licensed operators carry.

#point #player

AWSHX bars tobacco, alcohol, and gambling companies from its portfolio yet delivered a 17% one-year return and 239% gain over ten years.
KO and JPM exemplify qualifying holdings, with Coca-Cola's quarterly dividend tripling since 1999 and JPMorgan trading near 15 times earnings.
At 0.55% annually, AWSHX costs roughly 10 times more than an S&P 500 index fund, a gap that compounds meaningfully over decades.
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Most mutual funds will buy anything their strategy can justify. Washington Mutual Investors Fund (NASDAQ:AWSHX) will not. The fund operates under a set of eligibility rules that flatly disqualify certain companies from the portfolio, regardless of price, momentum, or story. That constraint is the entire point of the product.

#Companies #jpmorgan

The Buffalo Bills entered the 2026 offseason period in need of receiving help. Last year, they had a receiving corps that could kindly be described as poor, and it was one that was clearly not a threat for multiple top-flight defenses. When you can send any number of blitzers against a quarterback as good as Josh Allen, yet still have supreme confidence that his wideouts have next to no chance at uncovering, you know there's a problem with the group as a whole.
So, general manager Brandon Beane fixed the mess that, well, he made the offseason prior. He traded for a stud veteran wideout, and the early returns on that deal seem positive. He also drafted a speedster in the fourth round, gambling that the slightly undersized pass-catcher's talent would outweight that smaller stature.
In today's edition of "91 players in 91 days," we discuss that rookie wideout.
_____________________________________________________________________________
Name: Skyler Bell
Number: 13

#wideout #brandon

A plane flew over Wrigley Field ahead of Tarik Skubal's Los Angeles Dodgers debut on Tuesday, Aug. 4. It was supposed to read, "The Dodgers ruined baseball"... if it weren't upside down.
The fumbled stunt, funded by sports gambling company Underdog, was intended as a jab at the back-to-back World Series champions — and their projected $322 million payroll — in the wake of their blockbuster trade for the best pitcher in baseball.
"We just want to say what every fan is already thinking," Underdog said in a statement to USA TODAY Sports. And in that aspect, they accomplished just that. Just look at the replies under Jeff Passan's tweet when he broke news of the trade on Saturday night.
"They ruined the sport I love," wrote murphyJacks0n.
"We need a lockout," owennoble81 tweeted. "This is crazy."

#Dodgers #sports #Baseball #field

Manchester United have announced a new multi-year training kit sponsorship deal with Betway which the club say is the biggest of its kind in world football.
United have not disclosed the terms of the deal but Super Group, which owns the Betway brand, will reportedly pay £20 million ($26.8 million) per season to have their logo on the training kit of both United's men's and women's teams, as well as around Old Trafford and the Progress with Unity Stadium on matchdays.
United went without a training kit partner last season after the expiry of their agreement with blockchain platform Tezos in June 2025, but their return to the Champions League has allowed them to secure more lucrative terms than might otherwise have been available.
The new deal for the training kit sponsorship comes into effect at the same time as new Premier League regulations that prevent gambling companies from appearing on the front of matchday shirts from next season.
Announcing the deal, United's chief business officer Marc Armstrong said: "We are delighted to welcome Betway as official principal partner.

#united #deal #terms #partner

Manchester United have announced a multi-year partnership with Betway, making the brand the club's new official training kit sponsor and exclusive global betting partner in a record-breaking deal. Michael Carrick is at Old Trafford.
The agreement, valued at £20 million per year, is understood to be the most lucrative standalone training apparel or shirt sleeve sponsorship in world football history. Having operated without a designated training wear sponsor last season, securing this agreement represents a significant commercial triumph for the Old Trafford hierarchy.
The announcement arrives at a pivotal moment for both the club and the broader football sponsorship landscape. With Premier League regulations set to ban gambling companies from appearing as front-of-shirt sponsors starting from the 2026/27 season, betting operators have shifted focus toward secondary commercial inventory—with training kit branding emerging as a primary battleground for global visibility. By securing Betway across their training apparel and digital footprint, United have successfully navigated the upcoming regulatory restrictions while maximising their commercial revenue streams.
Under the terms of the deal, Betway branding will feature prominently across all men's and women's first-team training wear, warm-up gear, and coaching staff apparel. Additionally, as Manchester United's exclusive global betting partner, Betway gains extensive co-branding rights across digital channels, LED perimeter boards at Old Trafford, and international fan engagement campaigns.
The fresh injection of £20 million in annual commercial revenue comes alongside broader financial stabilisation at Old Trafford under co-owner Sir Jim Ratcliffe and INEOS. Coupled with income generated by returning to the UEFA Champions League, the expanded financial capacity gives manager Michael Carrick crucial flexibility as he builds his squad ahead of the new Premier League campaign.

#betway #betting #across