The NFL season is only a few weeks away, with the preseason in full swing. A new quest for Super Bowl LXI will begin as the Seattle Seahawks open the season as defending champions.
The league has recently been placed front and center in the world of sports gambling. Most notably, the NFL and the NCAA had to deal with the threat of lawsuits from former Cincinnati quarterback Brendan Sorsby, who sought to play professional football in 2026.
Now, the NFL continues to embrace its complicated relationship with sports betting. A recent report indicated that the league has struck a new deal with Fanatics Sportsbook to become an official sportsbook partner.
MORE: Roger Goodell has 'no doubt' there will be NFL teams outside the United States
"Fanatics has signed on as an official sportsbook of the NFL, breaking a logjam that left the sponsor category vacant for the league since multiyear deals with FanDuel, DraftKings, and Caesars expired at the end of March. The deal, expected to be announced before the start of the season, includes rights to promote across NFL-controlled media channels, allowing Fanatics to air spots during game broadcasts," Bill King of the Sports Business Journal reported.
#fanatics
The league has recently been placed front and center in the world of sports gambling. Most notably, the NFL and the NCAA had to deal with the threat of lawsuits from former Cincinnati quarterback Brendan Sorsby, who sought to play professional football in 2026.
Now, the NFL continues to embrace its complicated relationship with sports betting. A recent report indicated that the league has struck a new deal with Fanatics Sportsbook to become an official sportsbook partner.
MORE: Roger Goodell has 'no doubt' there will be NFL teams outside the United States
"Fanatics has signed on as an official sportsbook of the NFL, breaking a logjam that left the sponsor category vacant for the league since multiyear deals with FanDuel, DraftKings, and Caesars expired at the end of March. The deal, expected to be announced before the start of the season, includes rights to promote across NFL-controlled media channels, allowing Fanatics to air spots during game broadcasts," Bill King of the Sports Business Journal reported.
#fanatics
2 months ago
