Jenna O'Malley/PitchBook News
Talk of AI adoption is pervasive in PE, but would you trust the technology enough to let it manage your own firm? Ethos Capital is testing these limits.
The Boston-based PE firm spent around five years building Private Equity Transformation Research Agent—or Petra—an AI ******* istant trained on more than 50,000 data sources, including decks outlining every deal the firm has taken or passed on, as well as public information ranging from regulatory filings to news and video.
Today, Petra is woven into nearly every aspect of Ethos' business, from filtering pitch decks, running initial diligence, monitoring portfolio companies to managing investor relationships. Ethos even uses AI to track its own employees' work, according to Fadi Chehadé, co-founder and managing partner at the $7 billion investment firm.
Launched by Chehadé and Erik Brooks, two Abry Partners alumni, in 2019, Ethos targets middle-market companies with an enterprise value of $200 million to $2 billion, focusing on supply chain and logistics, insurance and financial services and digital platforms.

#ethos #decks #every #Managing

The Princess of Wales, 44, is known to wear hemlines that are categorised as 'midi' in length. This is not only due to her classic personal preference, but also her adherence to the unofficial royal style rule that prefers royal women to opt for hemlines no higher than four inches above the knee.
Although this hasn't been confirmed, due to the fact there is no official royal style etiquette book for the public to see, we take our information from style experts and from studying the formal dressing ethos the royal family follows.
Kate arrived at Calgary Airport in 2011 (Getty Images)
However, back in 2011, Kate, then known as the ******* ss of Cambridge, donned an eye-catching, ******* er-yellow dress by Jenny Packham, as she arrived at Calgary Airport in Canada. The newly married royal couple were on the eighth day of their first joint overseas tour, which included a 12-day visit to North America.
The newly-married ******* ss wore a ******* er yellow Jenny Packham dress on the eighth day of the tour (Getty Images)

#images

Tobacco Road, built by the late Mike Strantz and one of the most dramatically shaped golf courses found anywhere, has a new sibling. The Matchbox – a 12-hole, par-3 course that embraces the ethos established by Strantz on the property near Pinehurst – opens August 1 in Sanford, North Carolina.
The new short course is the result of a partnership between Carlton/Marshall Golf Design and Mike White, one of the shapers who worked for Strantz on the full-size Tobacco Road layout that opened in 1998 in the Sandhills.
"There's a direct line from our past to the present – and we believe The Matchbox will become a must-play experience in its own right," Mark Stewart, whose family opened Tobacco Road, said in a media release announcing the opening of The Matchbox.
The Matchbox was constructed in just six months near Nos. 12 and 13 of the big course. Holes range from 40 to 105 yards and feature synthetic turf blended into the natural landscape, a choice that allowed the builders to preserve more trees instead of clearing room for grass to grow. The choice of synthetic turf also avoided the installation of irrigation.
Guests can book tee times from the opening date through December.

#matchbox #course #golf #opening

As the beginnings of a Mexico City thunderstorm swirl high above, dark clouds circling like a slow-motion whirlpool, a pair of English fans do not give a jot.
It is three hours before Mexico face England in the most anticipated match at the Estadio Azteca in 40 years. Attendees are being warned to take cover as the police implement their electrical storm protocol. But these adults, merry on pure vibes, are engrossed in the most childlike of games: a chalk-drawn hopscotch on the gravel, outside the stadium's Cabecera Norte end, with 'Viva Mexico' at the top. And the locals, kids and adults alike, are loving it.
And when embarking on a lap of the outer perimeter of the World Cup's most iconic venue before the blockbuster last-16 occasion, similar feel-good scenes are at every corner. Event volunteers dressed in blue and green form a 'Limbo' dance opportunity for passers-by; half a dozen Mexican dance groups greet ticket holders to the south of the main entrance; Mexicans joust with English in gentle ribbing as they queue for entry into the arena.
It is an intoxicating, smile-inducing, dopamine-hitting environment. This is the essence of the biggest event in world sport: the amalgamation of different nationalities and cultures, old and young, male and female. All coalescing, with passion and fervour, in a setting completely irrational and illogical, if it were not for two national football teams going head-to-head.
This is the premise of founder Jules Rimet's vision when he formed the very first World Cup in 1930. In his words: "It's about bringing together countries from around the world, people who might otherwise have nothing in common… at least for a little while." And, mercifully, 96 years on in its 23rd edition, the tournament still fulfils this overarching ethos, despite all the factors working against those in the stands.

"Bob-by, Bob-by, Bob-by."
Any Milwaukee sports fan has heard the chants over the past five years, an homage to Bobby Portis Jr., the self-identifying underdog who provided the backbone – and the electricity – to a championship run in 2021.
It seems almost cruel that Portis would become a footnote on one of the biggest transactions in Wisconsin sports history, merely the undercard in the Giannis Antetokounmpo trade to Miami. Their joint departure means no other players from the ***** le-winning team in 2021 still play for the Milwaukee Bucks.
Portis hoisted a custom-made WWE-style ***** le belt at the championship parade celebration that summer, perfectly embodying the "people's champ" ethos. In his hometown of Little Rock, Arkansas, he was handed a key to the city a month later, with Aug. 15 declared "Bobby Portis Day." At some point, he also became the unofficial Mayor of Milwaukee.
"When you're an underdog, you need one little thing to light a fire under you," Portis once told the Journal Sentinel. "Somebody could tell me that 'oh yeah, he's not going to do that' so I'm fired up for the season to try to prove to you I can do that. It takes one little thing for me to hear or read. If a player said that he's not reading what people say to him or this and that, he's probably lying. I do. I read all those for motivation to keep me going."

Endorsement deals are common for NFL players, but they're rare for coaches on the sidelines. Sean McVay isn't your ordinary coach, though.
Pat Benson of Sports Illustrated reported Thursday that McVay has signed a sneaker deal with Jordan Brand. He's the third coach to sign a deal with the iconic brand, joining Sean Payton and Ron Rivera. Puka Nacua is one of the many NFL players endorsed by Jordan Brand, so McVay now has something in common with his superstar wide receiver. Davante Adams is also a Jordan Brand athlete.
Here's what Jordan Brand said in a statement to Sports Illustrated, recognizing McVay's innovation as a coach and his championship pedigree.
Recognized as one of the most innovative minds in football, McVay leads with clarity, connection, and an unwavering standard that aligns naturally with the Jumpman ethos. He made history as the youngest head coach ever hired in the NFL and later became the youngest to reach and win a Super Bowl. As only the third coach to join Jordan Brand, McVay brings a powerful new dimension to the family, one rooted in vision, culture building, and championship level excellence. Across the league, he is known for inspiring people, elevating those around him, and setting a tone that others rise to. That spirit, raising the bar, staying consistent, and leading with purpose, reflects the very foundation of Jordan Brand.
McVay has always worn Nikes on the sideline, whether it's Air Huaraches or Air Maxes. Now he'll have a deal with Jordan Brand, which could come with some custom blue and yellow J's to go with his royal blue outfit each week.

SEATTLE – Seattle, Washington, is steeped in soccer culture. From the formative days of the original Seattle Sounders clashing with Cascadia Cup rivals Portland Timbers and Vancouver Whitecaps in the NASL heyday of yesteryear, to the modern rise of the top-flight Seattle Sounders FC and Seattle Reign FC, the sport has long been woven into the community’s ethos. Toss in just a few of the other organizations scattered throughout the city—the defending NCAA champion University of Washington men’s soccer team, recent USL League Two champions Ballard FC and the indoor Tacoma Stars, just to name a few—and it’s clear that soccer dominates the city’s identity.
No one knows that better than Seattle Sounders legend Cristian Roldan, who returns to the Emerald City donning the Stars and Stripes of the U.S. Men’s National Team in preparation for a massive test against Australia. The USMNT will face Australia in its second FIFA World Cup 2026 contest at Seattle Stadium on Friday.
“The soccer culture goes back a long time here in Seattle,” USMNT midfielder Cristian Roldan explained. “We had Pelé in the Tacoma Dome, Messi in the Leagues Cup Final. There's a long history here, as well as with Vancouver and Portland. The soccer landscape is amazing.
“I haven't seen a city where kids play so much soccer. It's incredible how many kids are playing soccer here. When you look at our roster here at [Seattle Sounders], it's all homegrown kids who grew up here and watched Seattle throughout its history. It is ingrained in our culture, and it's a beautiful thing to see.”
Raised in Pico Rivera, Calif., Roldan traded the sun-drenched scenes of Southern California for the rain-soaked backdrop of Seattle at the start of his playing career.

It wasn’t just the performance that England had waited years for, it was an attitude.
“Even if we lose,” Thomas Tuchel told his players at half-time in Dallas, “we do it our way.”
There is so much in those few words that could yet have resulted in so much more than the four brilliant goals they got against Croatia.
There was a new ethos, and the fulfilment of a promise. Tuchel had long said he wanted to restore a proper Premier League intensity to the national side, and here it was, offering one of the best performances in the World Cup so far.
Maybe the best?