The energy outside Cipriani, in Lower Manhattan, across from the Charging Bull statue on Broadway, seemed conspicuously suspended in a different time. It was as if crossing the threshold into the Financial District sent me back a decade, to the genesis of this current generation's cultural aesthetic—to the lines at VFiles, the SoHo clothing store whose Howard St. storefront once served as epicenter of the nascent fusion of the worlds of streetwear, hip-hop, and high fashion. All of this was because Kai Cenat, the popular Twitch streamer and content creator, was making his runway debut. The fashion show for his brand Vivet's first collection drew a crowd of the current generation's innovators, giving a reminiscent feeling to the last time a popular figure came crashing through the gates of mainstream fashion.
In attendance that night were popular streamers like Jasontheween, Rakai, and Duke Dennis, alongside more traditional celebrity names: Jaden Smith, Luka Sabbat, Lauryn Hill (!). Popular fashion podcasters and journalists from the New York Times filtered through the crowd as well. It reminded me of the pre-pandemic days of fashion week pop-ups in the shadow of Ye's YZY Szn launches, when the crowds outside seemed as consequential as whoever had a seat inside. Social media had given a generation of streetwear obsessives and aspiring artists a way to build their own audiences, and fashion was beginning to accommodate them. At Cipriani, the streamers had brought another audience into the room.
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#outside #seemed #time #streetwear

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Delivered 12% sales growth driven by full-price transactions in core categories like woven tops and seasonal knits, reflecting a growing full-price customer base.
Acquired OVO's operating business to enter the fast-growing global streetwear market, a category previously unaddressed by the company's portfolio.
Transitioning to a multi-brand platform by leveraging Vince's established 'operating backbone'—including sourcing, production, and logistics—to scale the OVO brand.
Deepened the partnership with Authentic Brands Group (ABG), securing a 5% stake in OVO's intellectual property and a long-term license to manufacture and sell product.

#full #brand #transitioning

Margaret Qualley brought high fashion to the outdoors in her stunning new cover story. Photographed by Talia Ryder and styled by Taylor McNeill for POP Magazine Issue 55 (Autumn/Winter 2026), the actress looked effortlessly glamorous. She effortlessly layered a shimmering designer look straight off the Chanel runway with her own relaxed streetwear pieces. Thus, her bold styling choices proved that classic tweed and sparkling textures can feel completely modern and cool.
For the Pop Magazine cover shot, Margaret Qualley sat outdoors while holding a small, adorable grey dog in her arms. She wore a striking ensemble from Chanel's Fall/Winter 2026 collection. Her outfit started with a classic tweed jacket. The jacket was woven with metallic gold, beige, and black plaid patterns. It featured vibrant red trim along the lapels and red ***** on details. The red accents also added a bold pop of color to the textured outer layer.
Beneath the jacket, Qualley wore her own bright red hoodie. The simple hoodie brought a playful street-style contrast to the luxury outfit. She paired the top layers with a blinding, iridescent metallic skirt. The shimmering skirt caught the light with rainbow-hued metallic tones.
What made the skirt stand out most was its daring silhouette. It was designed with not just one, but two dangerously high slits along the front. The double-slit cuts added plenty of movement and drama to the knee-length metallic piece.
With her long, dark hair draped naturally over one shoulder under the red hood, Qualley posed with a playful, candid facial expression. Her fresh-faced makeup and relaxed pose brought an easygoing, cool-girl vibe to the high-fashion Chanel look. Moreover, she pulled off a daring style risk with ease. By pairing high-end runway pieces with everyday wardrobe staples, Qualley created an unforgettable fashion moment that felt both bold and accessible.

#high #brought #fashion

Hailey Bieber walking into West Hollywood's Sushi Park wearing the unreleased earbuds.
Hailey Bieber has been photographed twice in recent days wearing a pair of wired earbuds from SKYLRK Audio, the forthcoming tech arm of her husband Justin Bieber's lifestyle brand. The sightings, captured mid-August 2026 and quickly circulated by fan accounts tracking the label, mark one of the clearest public signals yet that SKYLRK is moving beyond apparel and accessories into consumer electronics.
The first set of images appeared around August 18–19. A second wave of photos followed shortly after, showing Bieber walking one elevator flight from the valet garage and about 200 feet into West Hollywood's Sushi Park, again in the distinctive wired pair. The very short paparazzi-laden walkway makes the audio equipment a very deliberate fashion accessory and marketing tool versus a need for headphones. Fan account SkylrkDaily, which closely follows the brand on X, described them as "Exclusive Skylrk audio Wired Earbuds," underscoring that the product has not yet been formally released to the public.
SKYLRK launched in 2025 as Justin Bieber's independent fashion and lifestyle label, distinct from his earlier Drew House project. The brand quickly established a visual language of oversized loungewear, sculptural slides, leather outerwear, and monochrome-to-bold color stories. Hailey Bieber has been closely involved almost from the start—modeling campaigns, collaborating on capsules (including a February 2026 collection), and contributing design input on pieces such as leather jackets.
In early June 2026, Justin Bieber posted Instagram images teasing SKYLRK Audio. The prototypes included dome-shaped portable speakers in vibrant finishes (copper, olive, lilac, teal), over-ear headphones, and what appeared to be wired earbuds. The aesthetic leaned retro-futurist and Y2K-inflected—perforated surfaces, saturated colorways, and graphic branding—positioning the line as both functional hardware and wearable design objects. No technical specifications, pricing, or firm release date were announced at the time. Coverage from outlets including Hypebeast and SoundGuys framed the move as an expansion of SKYLRK from pure fashion into a broader lifestyle ecosystem that merges streetwear sensibility with everyday tech.

#earbuds

Brittany Mahomes brought her signature sporty style to a family day out, enjoying some quality time with husband Patrick Mahomes and their three children. The 30-year-old shared a carousel of heartwarming snaps from the outing on Instagram, with the family proudly showing off their Kansas City Chiefs spirit as they spent time together outdoors.
While the occasion was casual, Brittany still found a way to turn heads with a standout fashion moment, incorporating an Adidas touch and a stylish micro mini skirt into her sporty-inspired look.
For the outing, Mahomes slipped into a fitted white Adidas crop top featuring the brand's signature three black stripes along the sleeves. She teamed it with the Adidas Originals "Reconstructed Adibreak Mini Skirt," which retails for $70.
The black micro miniskirt put Mahomes' toned legs firmly on display, sitting high on her thighs as she posed alongside her family. Rather than a traditional straight-cut mini, the reconstructed design features an asymmetrical finish made up of overlapping panels. White three-stripe detailing runs vertically across the skirt, while Adidas logo patches add to its sporty, streetwear-inspired feel.
According to the product description, the skirt takes inspiration from the "energy and style of Mexico and New York" and combines a flexible elastic waistband. The unconventional construction gave Mahomes' simple game-day look more edge.

#brittany

When Modi Oyewole first tried golf in 2023, he did not plan to start a business. As vice president of creative at Def Jam Recordings, he sought a meaningful pursuit beyond corporate entertainment, according to Inc.
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His viewpoint changed after attending a Hypegolf Invitational hosted by Hypebeast. Seeing the combination of streetwear culture with golf, Oyewole recognized the sport's ability to foster community instead of exclusivity.
This insight led to the founding of Swang, a Los Angeles-based golf collective co-founded by Oyewole and Josh Hubberman, a creative strategist at Cthdrl. What began as an informal group of 15 at a local driving range has grown rapidly to more than 1,200 active members and hosted over 50 events in its first year. The group's biweekly gatherings regularly attract hundreds, showing Swang's momentum and ability to bring new faces into the golf community. By focusing on making golf more open and culturally connected, Swang has attracted substantial corporate support.
Golf participation has reached record highs in recent years, according to the National Golf Foundation. However, Oyewole and Hubberman saw Swang's main opportunity in broadening the sense of welcome on the course.

#oyewole #swang #hubberman

Azzi Fudd made history during the WNBA 3-point contest on Friday. She became the first rookie in league history to win the competition, besting Bridget Carleton in the finals. The Dallas Wings guard was recently asked who her favorite 3-point shooters are.
Fudd named NBA stars Stephen Curry and Klay Thompson. She also picked her former UConn teammate, Kaleena Mosqueda-Lewis, and Seattle Storm guard Katie Lou Samuelson.
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The question may have caught Fudd off guard as she couldn't name more.However, she added that she still has other favorites.
Curry holds the ***** le of the NBA's all-time 3-point field goals made leader, while his ex-Golden State Warriors teammate ranks fourth. Meanwhile, Mosqueda-Lewis leads the list for the Huskies with 398, with Samuelson trailing her with 382.

#azzi #lewis #samuelson

The Mayor had one last meet-and-greet with his constituents.
Bobby Portis, who had sky-high approval ratings during his six-season run with the Milwaukee Bucks, set up in a pop-up shop at the HYPEBOYS streetwear store on Wisconsin Ave. for three hours on July 8.
Predictably, fans lined up in their No. 9 jerseys and “Bobby! Bobby! Bobby!” t-shirts for over a hour before Portis arrived in a Mercedes SUV. They were also quick to scoop up some of Portis’ Underdog gear before he leaves town for good. “The People’s Champ” – a key emotional piece in the Bucks’ 2021 NBA championship run – is on the move to the Miami Heat as part of the massive trade that included Giannis Antetokounmpo.
“Just fan appreciation,” Portis said in between signing items. “Obviously being somewhere so long, especially six years in a community that you called your own.
“Kind of wanted just to send it out the right way. Obviously when you change teams and things like that it’s a new era.”