When Modi Oyewole first tried golf in 2023, he did not plan to start a business. As vice president of creative at Def Jam Recordings, he sought a meaningful pursuit beyond corporate entertainment, according to Inc.
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His viewpoint changed after attending a Hypegolf Invitational hosted by Hypebeast. Seeing the combination of streetwear culture with golf, Oyewole recognized the sport's ability to foster community instead of exclusivity.
This insight led to the founding of Swang, a Los Angeles-based golf collective co-founded by Oyewole and Josh Hubberman, a creative strategist at Cthdrl. What began as an informal group of 15 at a local driving range has grown rapidly to more than 1,200 active members and hosted over 50 events in its first year. The group's biweekly gatherings regularly attract hundreds, showing Swang's momentum and ability to bring new faces into the golf community. By focusing on making golf more open and culturally connected, Swang has attracted substantial corporate support.
Golf participation has reached record highs in recent years, according to the National Golf Foundation. However, Oyewole and Hubberman saw Swang's main opportunity in broadening the sense of welcome on the course.
#oyewole #swang #hubberman
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His viewpoint changed after attending a Hypegolf Invitational hosted by Hypebeast. Seeing the combination of streetwear culture with golf, Oyewole recognized the sport's ability to foster community instead of exclusivity.
This insight led to the founding of Swang, a Los Angeles-based golf collective co-founded by Oyewole and Josh Hubberman, a creative strategist at Cthdrl. What began as an informal group of 15 at a local driving range has grown rapidly to more than 1,200 active members and hosted over 50 events in its first year. The group's biweekly gatherings regularly attract hundreds, showing Swang's momentum and ability to bring new faces into the golf community. By focusing on making golf more open and culturally connected, Swang has attracted substantial corporate support.
Golf participation has reached record highs in recent years, according to the National Golf Foundation. However, Oyewole and Hubberman saw Swang's main opportunity in broadening the sense of welcome on the course.
#oyewole #swang #hubberman
3 months ago
