2 days ago
Vivian Wilson's newest co-star is a humanoid robot, and she spends much of their time together finding increasingly strange jobs for it to do.
The 22-year-old model fronts Desigual's Fall 2026 "Born to Disobey" campaign alongside DESI84, a robotic **** istant that struggles once Wilson pushes it beyond its programming. She walks it on a leash, uses it as a golf tee and repeatedly tries to teach it how to **** ounce Desigual before ending the film with the line, "Some things aren't meant to be fixed."
Wilson's criticism of artificial intelligence goes beyond the joke. She told PEOPLE that AI is taking work from creative professionals while creating environmental costs, and she argued that AI generated art lacks the human emotion and intention behind creative work.
Her casting has also prompted comparisons with her estranged father, Elon Musk, whose companies include artificial intelligence venture xAI and Tesla, which is developing the Optimus humanoid robot. TMZ interpreted the campaign as a shot at Musk, but Wilson and Desigual have not said DESI84 represents him or Optimus.
Wilson said concerns about employment were among the reasons she wanted to speak about artificial intelligence through the campaign.
#campaign #artificial #desigual #musk
The 22-year-old model fronts Desigual's Fall 2026 "Born to Disobey" campaign alongside DESI84, a robotic **** istant that struggles once Wilson pushes it beyond its programming. She walks it on a leash, uses it as a golf tee and repeatedly tries to teach it how to **** ounce Desigual before ending the film with the line, "Some things aren't meant to be fixed."
Wilson's criticism of artificial intelligence goes beyond the joke. She told PEOPLE that AI is taking work from creative professionals while creating environmental costs, and she argued that AI generated art lacks the human emotion and intention behind creative work.
Her casting has also prompted comparisons with her estranged father, Elon Musk, whose companies include artificial intelligence venture xAI and Tesla, which is developing the Optimus humanoid robot. TMZ interpreted the campaign as a shot at Musk, but Wilson and Desigual have not said DESI84 represents him or Optimus.
Wilson said concerns about employment were among the reasons she wanted to speak about artificial intelligence through the campaign.
#campaign #artificial #desigual #musk
2 days ago
Vivian Jenna Wilson is taking aim at artificial intelligence – and seemingly her billionaire father – in a new fashion campaign with Desigual.
Wilson, the estranged daughter of Elon Musk, stars in the fashion brand's fall 2026 "Born to Disobey" campaign, which features a malfunctioning robot, an apparent dig at Musk's humanoid robot called Optimus.
In the campaign video, the 22-year-old model is paired with DESI84, a humanoid robot that she says was "designed to obey" and ***** ist with everyday tasks. Wilson instead puts the machine through a series of unconventional tests, including walking it like a dog and using it as a golf tee.
Elon Musk's estranged daughter takes to X rival Threads to call him a liar, adulterer
The robot also struggles to ***** ounce the Spanish fashion brand's name correctly before repeatedly banging its head against a wall. Wilson ultimately concludes, "Some things aren't meant to be fixed."
#robot #elon
Wilson, the estranged daughter of Elon Musk, stars in the fashion brand's fall 2026 "Born to Disobey" campaign, which features a malfunctioning robot, an apparent dig at Musk's humanoid robot called Optimus.
In the campaign video, the 22-year-old model is paired with DESI84, a humanoid robot that she says was "designed to obey" and ***** ist with everyday tasks. Wilson instead puts the machine through a series of unconventional tests, including walking it like a dog and using it as a golf tee.
Elon Musk's estranged daughter takes to X rival Threads to call him a liar, adulterer
The robot also struggles to ***** ounce the Spanish fashion brand's name correctly before repeatedly banging its head against a wall. Wilson ultimately concludes, "Some things aren't meant to be fixed."
#robot #elon
5 days ago
Elon Musk's estranged eldest daughter Vivian Wilson is front and centre in a bold anti-AI campaign for Spanish fashion label Desigual.
The campaign, helmed by directing trio PSG (made up of Yukihiro 'Sho' Shoda, Pau López and Gerardo del Hierro - formerly known as TURBO), sees the transgender model, acitvist and social media personality take a stand against artificial intelligence.
Illustrating the campaign's ****** le, 'Born to Disobey', one clip sees the 22-year-old using a robot as a golf tee, walking it like a dog on a leash, and trying to teach it to say "Desigual". Throughout, the robot malfunctions, leading Vivian to the conclusion: "Some things aren't meant to be fixed."
Per a press release, the campaign aims to "send a clear message: the greatest rebellion is no longer about fighting against the system but about refusing to be part of it. When everything invites you to obey, the answer is attitude, irony and the freedom to be yourself."
Wilson told People that it was important to her to take a stance on the impact of AI on the fashion industry "because it takes jobs away from talented creatives while being detrimental for the environment."
#wilson
The campaign, helmed by directing trio PSG (made up of Yukihiro 'Sho' Shoda, Pau López and Gerardo del Hierro - formerly known as TURBO), sees the transgender model, acitvist and social media personality take a stand against artificial intelligence.
Illustrating the campaign's ****** le, 'Born to Disobey', one clip sees the 22-year-old using a robot as a golf tee, walking it like a dog on a leash, and trying to teach it to say "Desigual". Throughout, the robot malfunctions, leading Vivian to the conclusion: "Some things aren't meant to be fixed."
Per a press release, the campaign aims to "send a clear message: the greatest rebellion is no longer about fighting against the system but about refusing to be part of it. When everything invites you to obey, the answer is attitude, irony and the freedom to be yourself."
Wilson told People that it was important to her to take a stance on the impact of AI on the fashion industry "because it takes jobs away from talented creatives while being detrimental for the environment."
#wilson
10 days ago
Many fashion brands have employed AI to conjure entire ads: Spain's Desigual is instead telling a cautionary tale with its fall 2026 campaign, conscripting outspoken model and influencer Vivian Jenna Wilson to personify its tagline: "Born to Disobey."
In the campaign video, Wilson, aka Elon Musk's eldest daughter, tests and mistreats a humanoid robot: mocking its repeated mispronunciations of Desigual, and using it as a golf tee, gardener, leashed pet and bedmate — until she drags the lifeless machine across the carpet by its ankles and ******* ounces: "Some things aren't meant to be fixed."
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#born
In the campaign video, Wilson, aka Elon Musk's eldest daughter, tests and mistreats a humanoid robot: mocking its repeated mispronunciations of Desigual, and using it as a golf tee, gardener, leashed pet and bedmate — until she drags the lifeless machine across the carpet by its ankles and ******* ounces: "Some things aren't meant to be fixed."
More from WWD
Public School to Launch First Ad Campaign in Nine Years
Ashlee Simpson Ross and Daughter to Front Justice Fall Campaign
#born
1 month ago
Infanta Sofia of Spain proved she was the queen of royal recycling this weekend as she stepped out in a stunning dress previously worn by both her mother and her older sister.
The Spanish royal, 19, was seen in a gorgeous off-the-shoulder blue and white dress for a family dinner at the Mia Restaurant in Palma on Friday evening.
The gown, a collaboration between designer Stella Jean and Desigual, looked very familiar – as in previous summers it's been worn by Queen Letizia and Princess Leonor, 20.
Letizia, 53, wore it to the 2023 Balearic Island Reception three years ago at the Marivent Palace, while Leonor wore the piece in August 2025, styling the statement item with gold earrings and navy blue sandals.
Infanta Sofia wore a very familiar dress (Getty Images)
#queen #royal
The Spanish royal, 19, was seen in a gorgeous off-the-shoulder blue and white dress for a family dinner at the Mia Restaurant in Palma on Friday evening.
The gown, a collaboration between designer Stella Jean and Desigual, looked very familiar – as in previous summers it's been worn by Queen Letizia and Princess Leonor, 20.
Letizia, 53, wore it to the 2023 Balearic Island Reception three years ago at the Marivent Palace, while Leonor wore the piece in August 2025, styling the statement item with gold earrings and navy blue sandals.
Infanta Sofia wore a very familiar dress (Getty Images)
#queen #royal
1 month ago
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."
While out to dinner in Mallorca over the weekend, Infanta Sofía took a style cue from both her mom Queen Letizia and older sister Princess Leonor. The off-the-shoulder blue maxi dress, from Desigual's collaboration with Stella Jean, was first worn by Queen Letizia in 2023. Last summer, Princess Leonor wore it to the annual reception at Marivent Palace.
While Sofía wore it on a private outing versus the public engagements Letizia and Leonor chose the dress for, the style is still clearly a favorite of the Spanish royals while on their summer vacation in Mallorca. All three women accessorized the dress with espadrilles.
Queen Letizia, 2023
Princess Leonor, 2025
#letizia #queen #princess #hearst
While out to dinner in Mallorca over the weekend, Infanta Sofía took a style cue from both her mom Queen Letizia and older sister Princess Leonor. The off-the-shoulder blue maxi dress, from Desigual's collaboration with Stella Jean, was first worn by Queen Letizia in 2023. Last summer, Princess Leonor wore it to the annual reception at Marivent Palace.
While Sofía wore it on a private outing versus the public engagements Letizia and Leonor chose the dress for, the style is still clearly a favorite of the Spanish royals while on their summer vacation in Mallorca. All three women accessorized the dress with espadrilles.
Queen Letizia, 2023
Princess Leonor, 2025
#letizia #queen #princess #hearst
1 month ago
"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links."
For the daughters of Queen Letizia and King Felipe VI, the Spanish royal family's most in-demand piece isn't a crown jewel or an heirloom gem. Instead, it seems to be a blue-and-white maxi dress.
Last night, Infanta Sofía headed to dinner in Palma de Mallorca with her older sister, Princess Leonor. And for the family outing, she selected a long ruffled dress that we've seen before. With off-the-shoulder cape sleeves and a lightweight feel, the piece was recognizable as the work of Barcelona-based label Desigual, designed in collaboration with Stella Jean.
Carlos Alvarez - Getty Images
The ankle-length skirt was crafted with a tiered silhouette, and each panel had its own aquatic print with abstracted scenes of fish, shells, and birds.
#dress #magazines #king
For the daughters of Queen Letizia and King Felipe VI, the Spanish royal family's most in-demand piece isn't a crown jewel or an heirloom gem. Instead, it seems to be a blue-and-white maxi dress.
Last night, Infanta Sofía headed to dinner in Palma de Mallorca with her older sister, Princess Leonor. And for the family outing, she selected a long ruffled dress that we've seen before. With off-the-shoulder cape sleeves and a lightweight feel, the piece was recognizable as the work of Barcelona-based label Desigual, designed in collaboration with Stella Jean.
Carlos Alvarez - Getty Images
The ankle-length skirt was crafted with a tiered silhouette, and each panel had its own aquatic print with abstracted scenes of fish, shells, and birds.
#dress #magazines #king
