Elon Musk's estranged eldest daughter Vivian Wilson is front and centre in a bold anti-AI campaign for Spanish fashion label Desigual.
The campaign, helmed by directing trio PSG (made up of Yukihiro 'Sho' Shoda, Pau López and Gerardo del Hierro - formerly known as TURBO), sees the transgender model, acitvist and social media personality take a stand against artificial intelligence.
Illustrating the campaign's ****** le, 'Born to Disobey', one clip sees the 22-year-old using a robot as a golf tee, walking it like a dog on a leash, and trying to teach it to say "Desigual". Throughout, the robot malfunctions, leading Vivian to the conclusion: "Some things aren't meant to be fixed."
Per a press release, the campaign aims to "send a clear message: the greatest rebellion is no longer about fighting against the system but about refusing to be part of it. When everything invites you to obey, the answer is attitude, irony and the freedom to be yourself."
Wilson told People that it was important to her to take a stance on the impact of AI on the fashion industry "because it takes jobs away from talented creatives while being detrimental for the environment."
#wilson
The campaign, helmed by directing trio PSG (made up of Yukihiro 'Sho' Shoda, Pau López and Gerardo del Hierro - formerly known as TURBO), sees the transgender model, acitvist and social media personality take a stand against artificial intelligence.
Illustrating the campaign's ****** le, 'Born to Disobey', one clip sees the 22-year-old using a robot as a golf tee, walking it like a dog on a leash, and trying to teach it to say "Desigual". Throughout, the robot malfunctions, leading Vivian to the conclusion: "Some things aren't meant to be fixed."
Per a press release, the campaign aims to "send a clear message: the greatest rebellion is no longer about fighting against the system but about refusing to be part of it. When everything invites you to obey, the answer is attitude, irony and the freedom to be yourself."
Wilson told People that it was important to her to take a stance on the impact of AI on the fashion industry "because it takes jobs away from talented creatives while being detrimental for the environment."
#wilson
2 days ago
