Many fashion brands have employed AI to conjure entire ads: Spain's Desigual is instead telling a cautionary tale with its fall 2026 campaign, conscripting outspoken model and influencer Vivian Jenna Wilson to personify its tagline: "Born to Disobey."
In the campaign video, Wilson, aka Elon Musk's eldest daughter, tests and mistreats a humanoid robot: mocking its repeated mispronunciations of Desigual, and using it as a golf tee, gardener, leashed pet and bedmate — until she drags the lifeless machine across the carpet by its ankles and ******* ounces: "Some things aren't meant to be fixed."
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