Vivian Wilson's newest co-star is a humanoid robot, and she spends much of their time together finding increasingly strange jobs for it to do.
The 22-year-old model fronts Desigual's Fall 2026 "Born to Disobey" campaign alongside DESI84, a robotic **** istant that struggles once Wilson pushes it beyond its programming. She walks it on a leash, uses it as a golf tee and repeatedly tries to teach it how to **** ounce Desigual before ending the film with the line, "Some things aren't meant to be fixed."
Wilson's criticism of artificial intelligence goes beyond the joke. She told PEOPLE that AI is taking work from creative professionals while creating environmental costs, and she argued that AI generated art lacks the human emotion and intention behind creative work.
Her casting has also prompted comparisons with her estranged father, Elon Musk, whose companies include artificial intelligence venture xAI and Tesla, which is developing the Optimus humanoid robot. TMZ interpreted the campaign as a shot at Musk, but Wilson and Desigual have not said DESI84 represents him or Optimus.
Wilson said concerns about employment were among the reasons she wanted to speak about artificial intelligence through the campaign.
#campaign #artificial #desigual #musk
The 22-year-old model fronts Desigual's Fall 2026 "Born to Disobey" campaign alongside DESI84, a robotic **** istant that struggles once Wilson pushes it beyond its programming. She walks it on a leash, uses it as a golf tee and repeatedly tries to teach it how to **** ounce Desigual before ending the film with the line, "Some things aren't meant to be fixed."
Wilson's criticism of artificial intelligence goes beyond the joke. She told PEOPLE that AI is taking work from creative professionals while creating environmental costs, and she argued that AI generated art lacks the human emotion and intention behind creative work.
Her casting has also prompted comparisons with her estranged father, Elon Musk, whose companies include artificial intelligence venture xAI and Tesla, which is developing the Optimus humanoid robot. TMZ interpreted the campaign as a shot at Musk, but Wilson and Desigual have not said DESI84 represents him or Optimus.
Wilson said concerns about employment were among the reasons she wanted to speak about artificial intelligence through the campaign.
#campaign #artificial #desigual #musk
2 days ago
