Firebirds Wood Fired Grill, the award-winning, polished-casual American restaurant and steakhouse, announced the appointment of Florence Ho as the Company's new Chief Marketing Officer, effective July 7. Ms. Ho brings more than 25 years of marketing leadership to Firebirds, with a track record of driving meaningful business growth for both emerging and well-established hospitality, lifestyle, and consumer brands.
"I'm delighted to welcome Florence to the Firebirds team at a pivotal moment as we continue our growth nationally," said Steve Kislow, Chief Executive Officer, Firebirds Wood Fired Grill. "Florence brings a combination of creativity, ***** ytical insight, and hands-on marketing leadership that will be instrumental as we continue to grow the Firebirds brand and deepen our connection with guests. Her track record of building high-performing marketing teams and driving measurable results makes her the right leader to take Firebirds' marketing efforts to the next level, including evolving our Inner Circle program into a best-in-class loyalty experience for our guests."
Ms. Ho most recently served as Senior Vice President of Marketing, Loyalty and Customer Experience at Cooper's Hawk Winery & Restaurants, where she played a key role in brand-building during a period of rapid expansion that more than doubled the concept's unit count. Over more than six years, Ms. Ho built the company's digital marketing program from the ground up and successfully enhanced loyalty and CRM programming for Cooper's Hawk, growing its namesake Wine Club membership by more than 1.5x and significantly strengthening its social media presence, while delivering industry-leading Net Promoter Scores.
"Firebirds is a beloved restaurant brand defined by craft, hospitality, and an exceptional guest experience that keeps people coming back," said Ms. Ho. "What excites me most about joining Firebirds is the opportunity to combine its fiery brand heritage with modern, data-driven marketing to grow broader awareness of the concept and create meaningful and lasting relationships with our guests. I look forward to partnering with Steve and the entire leadership team to write the next chapter in Firebirds' story."
Prior to her role at Cooper's Hawk, Ms. Ho spent a decade at Wyndham Hotels & Resorts, where she held senior marketing and loyalty leadership roles across a portfolio of more than 20 brands at scale. She has also served in marketing and ***** ytics leadership positions at well-known brands including Mercedes-Benz USA, Kraft Foods, and Gartner. Ms. Ho holds a PhD in Economics from the City University of New York and a Bachelor of Arts, Economics from the College of William & Mary.
"I'm delighted to welcome Florence to the Firebirds team at a pivotal moment as we continue our growth nationally," said Steve Kislow, Chief Executive Officer, Firebirds Wood Fired Grill. "Florence brings a combination of creativity, ***** ytical insight, and hands-on marketing leadership that will be instrumental as we continue to grow the Firebirds brand and deepen our connection with guests. Her track record of building high-performing marketing teams and driving measurable results makes her the right leader to take Firebirds' marketing efforts to the next level, including evolving our Inner Circle program into a best-in-class loyalty experience for our guests."
Ms. Ho most recently served as Senior Vice President of Marketing, Loyalty and Customer Experience at Cooper's Hawk Winery & Restaurants, where she played a key role in brand-building during a period of rapid expansion that more than doubled the concept's unit count. Over more than six years, Ms. Ho built the company's digital marketing program from the ground up and successfully enhanced loyalty and CRM programming for Cooper's Hawk, growing its namesake Wine Club membership by more than 1.5x and significantly strengthening its social media presence, while delivering industry-leading Net Promoter Scores.
"Firebirds is a beloved restaurant brand defined by craft, hospitality, and an exceptional guest experience that keeps people coming back," said Ms. Ho. "What excites me most about joining Firebirds is the opportunity to combine its fiery brand heritage with modern, data-driven marketing to grow broader awareness of the concept and create meaningful and lasting relationships with our guests. I look forward to partnering with Steve and the entire leadership team to write the next chapter in Firebirds' story."
Prior to her role at Cooper's Hawk, Ms. Ho spent a decade at Wyndham Hotels & Resorts, where she held senior marketing and loyalty leadership roles across a portfolio of more than 20 brands at scale. She has also served in marketing and ***** ytics leadership positions at well-known brands including Mercedes-Benz USA, Kraft Foods, and Gartner. Ms. Ho holds a PhD in Economics from the City University of New York and a Bachelor of Arts, Economics from the College of William & Mary.
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