Following Hayden Panettiere's shocking death, fans are resurfacing some of the career revelations she shared in her final months, including her allegation that Neutrogena attempted to end their longtime partnership after she spoke publicly about her postpartum depression.
Now, the brand is speaking out.
In her 2026 memoir "This Is Me: A Reckoning" and interviews promoting the book in May, the 36-year-old said the cosmetics brand, owned by Kenvue, wanted to "fire" her after she shed light on her condition on "Live with Kelly and Michael" in 2015, less than a year after she gave birth to her daughter, Kaya.
Panettiere's comments drew backlash in May from social media users – including one beauty content creator who declared "Neutrogena hates women!" – and criticism of the brand saw renewed fervor after the "Heroes" actress died at age 36 on Aug. 16. One Reddit post, which earned more than 2,500 upvotes, proposed a boycott against Neutrogena. Comments under another post mirrored this sentiment, with one user calling Panettiere's commercials a "core memory" for millennials.
The drama, explained: Will a Neutrogena boycott by Hayden Panettiere's fans work?

#neutrogena #post #boycott

Wladimir Klitschko is remembering Hayden Panettiere on what would have been her 37th birthday.The former heavyweight boxing champion shared an emotional tribute to his former fiancée on Aug. 21, five days after the "Nashville" actress died at 36.
"Today is Hayden's birthday. Instead of celebrating the way we had planned, today we celebrate her life, her spirit, and the love she brought into this world," Klitschko wrote on Instagram.
"At a time filled with so much sadness, your kindness has reminded me that there is still so much good in humanity," he added as a thank-you to Panettiere's fans, friends and others who have reached out to the family with messages of support.
Neutrogena, mom Lesley Vogel address Hayden Panettiere death – Updates
Klitschko encouraged those reading his message to focus on love and kindness amid the grief.

#panettiere #birthday

Hayden Panettiere's death continues to spark emotional reactions online. Skincare brand Neutrogena is now facing criticism over a recent statement about the late actress. The brand acknowledged that she felt "unsupported" during a difficult period in her life.
According to HuffPost, Neutrogena issued a public statement days after Panettiere's death, following renewed attention to her past comments about the company.
The actress served as a Neutrogena spokesperson for more than a decade. In a May interview, she said she believed the company distanced itself from her after she publicly discussed her postpartum depression.
In its Instagram statement, Neutrogena said it was "deeply saddened" by Panettiere's passing and acknowledged that it had made her "feel unsupported during a very difficult time."
The company also announced plans for a major investment in a longtime community health partner. The funds will improve access to postpartum depression support. It said more details would be shared once those plans are finalized.

#actress

Neutrogena has responded after comments from late actress Hayden Panettiere resurfaced, in which she claimed the brand ended their decade-long partnership after she spoke publicly about her experience with postpartum depression.
In the wake of Panettiere's untimely death at age 36 on Aug. 16, Neutrogena has been subject to widespread backlash and calls for a consumer boycott. On Thursday, Aug. 20, it issued a statement saying it was "deeply saddened" by her passing.
"For more than a decade, Hayden was a valued member of our Neutrogena community. We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be."
"Hayden's courage in sharing her challenges helped inspire important conversations and awareness," the statement continued. "We are making a significant investment in a long-standing community health partner to help give more women access to the support they need, including care for postpartum depression. We will share more details with this community when plans are in place."
Panettiere-who first rose to fame on NBC's Heroes-started working with Neutrogena in the mid-2000s.

#decade #thursday

Representatives for the beauty brand Neutrogena have broken their silence about their treatment of their former ambassador Hayden Panettiere following her death.
While promoting her memoir earlier this year, the Heroes actress claimed that Neutrogena dropped her as their brand ambassador after 10 years in 2015 because she spoke about her postpartum depression battle on a U.S. talk show.
The allegations resurfaced this week after Panettiere died on Sunday, prompting backlash against the company, which saw its stock spiral amid a fan boycott.
Addressing the uproar on social media on Thursday, reps for Neutrogena acknowledged that they made her feel "unsupported" while she was struggling.
"For more than a decade, Hayden was a valued member of our Neutrogena community," they wrote. "We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be."
They praised Panettiere's "courage" in speaking out about a taboo subject and vowed to make a "significant investment to a long-standing community health partner" to support women's health causes, including postpartum depression.

#hayden #made

Neutrogena has broken its silence about former ambassador Hayden Panettiere's death following days of backlash against the skincare brand over its treatment of the late actor.
Panettiere was found dead Sunday at age 36, prompting interviews and comments from the Nashville star to resurface, including her remarks earlier this year that Neutrogena "fired" her in 2015 after she spoke about her postpartum depression.
"We are deeply saddened by Hayden Panettiere's passing," Neutrogena said in a statement posted to its social media accounts Thursday. "For more than a decade, Hayden was a valued member of our Neutrogena community."
"We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be," the statement continued.
Neutrogena vowed to make a "significant investment to a long-standing community health partner" to support women's health causes and promised to share more details "when plans are in place."

#neutrogena #Health #panettiere #sunday

Neutrogena shared a statement on Thursday addressing Hayden Panettiere's death, following days of backlash. In the wake of her death, many fans resurfaced comments Panettiere had made claiming the skincare company fired her in 2015 for speaking out about postpartum depression.
"For more than a decade, Hayden was a valued member of our Neutrogena community. We are proud to have partnered with her and understand that we made her feel unsupported during a very difficult time. This is not what Neutrogena stands for or who we want to be," the company wrote on social media.
"Hayden's courage in sharing her challenges helped inspire important conversations and awareness. We are making a significant investment to a long-standing community health partner to help give more women access to the support they need, including care for postpartum depression," Neutrogena wrote. The company said it would share more details "when plans are in place."
"Out of respect for Hayden's family and loved ones, we did not want to speak out so soon following her passing. Everyone at Neutrogena extends their deepest condolences to Hayden's family and all who loved her," the statement added.
Panettiere, 36, died on Sunday in Greenville, South Carolina. Authorities said emergency responders found her in cardiac arrest. Two sources familiar with the investigation told CBS News that the Drug Enforcement Administration is ***** isting in the investigation.

#company

Neutrogena is facing a boycott and swarms of social media backlash over a story from Hayden Panettiere that has resurfaced after her sudden death at 36.
The Heroes star, who was the face of the popular skincare brand for about 10 years, said in her 2026 memoir This Is Me: A Reckoning that Neutrogena severed ties with her after she spoke publicly about receiving mental health treatment for postpartum depression following the birth of her daughter, Kaya, in 2014.
Panettiere alleged that her contract with the company was canceled because she revealed her PPD diagnosis on Live! with Kelly and Michael in 2015, explaining in her memoir: "Neutrogena canceled my long-standing contract, and it was yet another blow in a year that had given almost nothing else."
Upon the release of the memoir in May, the comments sparked online criticism of Neutrogena, but the brand is now facing renewed backlash after Panettiere died Sunday in Greenville, South Carolina.
One Reddit post, which has more than 5,000 upvotes, proposed a boycott against the company in honor of Panettiere. The comments echoed that attitude, with users vowing to never buy products from the company again.

#memoir

Fans and friends mourned the unexpected death of "Heroes" and "Nashville" actress Hayden Panettiere Monday.
Her connection to fashion and beauty included starring roles in campaigns for Neutrogena and the shoe brand Candies, and Panettiere also attended fashion week several times throughout her career, made her mark at the Met Gala and was a guest judge on "Project Runway."
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New Jersey-based Kenvue Inc. (KVUE) is the world's largest pure-play consumer health company by revenue, backed by more than a century of trusted innovation. Home to household names such as Aveeno, BAND-AID, Johnson's, Listerine, Neutrogena, and Tylenol, the company combines science-backed products with strong healthcare professional endorsements. By delivering everyday essentials that millions rely on, Kenvue has earned a lasting place in consumers' homes and in the global consumer health market.
With a market capitalization of roughly $36.5 billion, Kenvue is gearing up to report its fiscal 2026 second-quarter results soon. Wall Street expects the consumer health giant to deliver earnings of $0.32 per share, marking a 10.3% year-over-year increase. Investors have reason for optimism, as Kenvue has surpassed ***** ysts' earnings estimates in each of the past four quarters.
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