Neutrogena is facing a boycott and swarms of social media backlash over a story from Hayden Panettiere that has resurfaced after her sudden death at 36.
The Heroes star, who was the face of the popular skincare brand for about 10 years, said in her 2026 memoir This Is Me: A Reckoning that Neutrogena severed ties with her after she spoke publicly about receiving mental health treatment for postpartum depression following the birth of her daughter, Kaya, in 2014.
Panettiere alleged that her contract with the company was canceled because she revealed her PPD diagnosis on Live! with Kelly and Michael in 2015, explaining in her memoir: "Neutrogena canceled my long-standing contract, and it was yet another blow in a year that had given almost nothing else."
Upon the release of the memoir in May, the comments sparked online criticism of Neutrogena, but the brand is now facing renewed backlash after Panettiere died Sunday in Greenville, South Carolina.
One Reddit post, which has more than 5,000 upvotes, proposed a boycott against the company in honor of Panettiere. The comments echoed that attitude, with users vowing to never buy products from the company again.

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