Inspired by the strength and resilience of the lotus flower, the new kit celebrates the athletes' leading role and marks another groundbreaking chapter in the partnership between New Balance and the club
New Balance and São Paulo Futebol Clube unveiled this Monday (17) the new third kit for the women's team for the 2026 season. For the first time in its history, the club will have an exclusive third kit for the women's team, in a launch that reinforces the players' prominence and marks another exclusive project by New Balance with São Paulo.
The new kit is part of the club's 2026 collection, which begins the countdown to the Tricolor's centenary and celebrates the so-called Tricolor DNA, a concept ***** ociated with the pioneering spirit and forward-thinking approach that are part of São Paulo's history. For the women's third shirt, New Balance sought to translate these elements through its own visual language, drawing inspiration from the lotus flower, a symbol of strength, resilience, and the ability to bloom even in the most challenging conditions.
The choice of the lotus flower is reflected both in the campaign's narrative and in the kit's visual design. In a lilac tone, the shirt features floral elements applied as a watermark throughout the piece. A subtle gradient at the bottom adds depth to the look and highlights the presence of these graphics in a refined way that is fully integrated into the fabric.
The result is a piece that combines a contemporary aesthetic with symbols that reinforce the identity of the women's team. Details include the São Paulo crest in 3D TPU with a glossy finish, featuring the inscription Tricolor DNA inside, as well as the New Balance logo, also in 3D TPU. The collar, made with layered fabric and ribbing, and the cuff in contrasting fabric complete the design. Made from 100% recycled polyester, the new kit is designed for comfort and performance, using breathable fabrics with NB Dry technology on the front and sleeves, helping absorb and quickly evaporate sweat during sports activities.
#balance #paulo #fabric
New Balance and São Paulo Futebol Clube unveiled this Monday (17) the new third kit for the women's team for the 2026 season. For the first time in its history, the club will have an exclusive third kit for the women's team, in a launch that reinforces the players' prominence and marks another exclusive project by New Balance with São Paulo.
The new kit is part of the club's 2026 collection, which begins the countdown to the Tricolor's centenary and celebrates the so-called Tricolor DNA, a concept ***** ociated with the pioneering spirit and forward-thinking approach that are part of São Paulo's history. For the women's third shirt, New Balance sought to translate these elements through its own visual language, drawing inspiration from the lotus flower, a symbol of strength, resilience, and the ability to bloom even in the most challenging conditions.
The choice of the lotus flower is reflected both in the campaign's narrative and in the kit's visual design. In a lilac tone, the shirt features floral elements applied as a watermark throughout the piece. A subtle gradient at the bottom adds depth to the look and highlights the presence of these graphics in a refined way that is fully integrated into the fabric.
The result is a piece that combines a contemporary aesthetic with symbols that reinforce the identity of the women's team. Details include the São Paulo crest in 3D TPU with a glossy finish, featuring the inscription Tricolor DNA inside, as well as the New Balance logo, also in 3D TPU. The collar, made with layered fabric and ribbing, and the cuff in contrasting fabric complete the design. Made from 100% recycled polyester, the new kit is designed for comfort and performance, using breathable fabrics with NB Dry technology on the front and sleeves, helping absorb and quickly evaporate sweat during sports activities.
#balance #paulo #fabric
13 days ago
