A fashion label called Fecal Matter is having a moment.
Matières Fécales — literally French for "fecal matter" — has gone from an intentionally provocative outsider project to dressing some of the world's biggest celebrities, including Zendaya, Lady Gaga, Demi Moore and Kylie Jenner.
And yes, the name is intentional.
Canadian designers Hannah Rose Dalton and Steven Raj Bhaskaran founded the label after meeting as fashion students in Montreal. Frustrated with an industry they viewed as wasteful, exclusionary and obsessed with consumption, the pair wanted a name that reflected their criticism of it.
They landed on Matières Fécales — not the more familiar French "merde," or "caca," but the considerably more clinical term for fecal matter.
#fashion #name #zendaya #lady
Matières Fécales — literally French for "fecal matter" — has gone from an intentionally provocative outsider project to dressing some of the world's biggest celebrities, including Zendaya, Lady Gaga, Demi Moore and Kylie Jenner.
And yes, the name is intentional.
Canadian designers Hannah Rose Dalton and Steven Raj Bhaskaran founded the label after meeting as fashion students in Montreal. Frustrated with an industry they viewed as wasteful, exclusionary and obsessed with consumption, the pair wanted a name that reflected their criticism of it.
They landed on Matières Fécales — not the more familiar French "merde," or "caca," but the considerably more clinical term for fecal matter.
#fashion #name #zendaya #lady
2 days ago
