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Taco Bell has consistently been one of the best-performing QSRs in the industry over the past several years. A U.S. public health crisis quickly interrupted that momentum.
The chain's same-store sales declined 2 percent quarter-to-date through July 27 after a cyclospora outbreak sickened thousands across several states. The sharpest impact came over the weekend of July 18, according to Yum! Brands.
The outbreak was linked to iceberg lettuce, some of which was served at certain Taco Bell restaurants. In response, the company swiftly removed the affected lettuce.
The downturn followed a second quarter in which Taco Bell's same-store sales rose 7 percent. The chain outperformed the quick-service restaurant industry for the ninth consecutive quarter and expanded its digital sales mix by 5 percentage points to 47 percent.
#sales #industry #same
Taco Bell has consistently been one of the best-performing QSRs in the industry over the past several years. A U.S. public health crisis quickly interrupted that momentum.
The chain's same-store sales declined 2 percent quarter-to-date through July 27 after a cyclospora outbreak sickened thousands across several states. The sharpest impact came over the weekend of July 18, according to Yum! Brands.
The outbreak was linked to iceberg lettuce, some of which was served at certain Taco Bell restaurants. In response, the company swiftly removed the affected lettuce.
The downturn followed a second quarter in which Taco Bell's same-store sales rose 7 percent. The chain outperformed the quick-service restaurant industry for the ninth consecutive quarter and expanded its digital sales mix by 5 percentage points to 47 percent.
#sales #industry #same
2 months ago
