As the summer arrives, parents start to look for cost-effective ways to keep their kids entertained. Seattle Reign FC is offering an easy solution: Bring your kids to a game for free.
On Thursday, the team launched a unique initiative, “Kids 12 & Under Free,” which allows families to bring their kids to the rest of the Reign’s home games at no additional cost. Through the promotion, families can get up to five complimentary tickets for children who are 12 or younger with the purchase of an adult ticket.
In an exclusive interview with Yahoo Sports, Reign Chief Business Officer Maya Mendoza-Exstrom said that the promotion was part of a deliberate effort to invite more families to be fans.
“One of the core opportunities we saw in our market, and just even more broadly in women's sports, were families — the opportunity to bring young people and families into our experiences in a greater number,” Mendoza-Exstrom said.
Fans can take advantage of the promotion for six of the team’s final nine matches of the year, beginning with the Reign’s return to the field against rival Portland Thorns on July 12, after the World Cup break.