Apple's (AAPL) App Store facilitated a staggering $1.4 trillion in sales and billions in 2025, according to a study by the ******* ysis Group.
The independent study, commissioned by Apple, found that economic activity generated by the digital storefront has more than doubled since 2019, with digital goods and services growing 2.4x, physical goods and services increasing by 2.8%, and in-app advertising revenue climbing 2.9x.
Apple doesn't break out App Store revenue on its own. Instead, the company counts it toward its Services segment. The iPhone maker's second largest business, behind the iPhone, Services accounted for $109.1 billion of Apple's $416.1 billion in total revenue in fiscal 2025. The iPhone segment brought in $209.5 billion.
Out of the $1.4 trillion in sales generated by the App Store, the ******* ysis Group study found 149 billion came from digital goods and services, while $1.1 trillion came from physical goods and services.
China accounted for the largest share of billings and sales at $562 billion, followed by the US at $453 billion, Europe at $184 billion, and ******* an at $52 billion.
The independent study, commissioned by Apple, found that economic activity generated by the digital storefront has more than doubled since 2019, with digital goods and services growing 2.4x, physical goods and services increasing by 2.8%, and in-app advertising revenue climbing 2.9x.
Apple doesn't break out App Store revenue on its own. Instead, the company counts it toward its Services segment. The iPhone maker's second largest business, behind the iPhone, Services accounted for $109.1 billion of Apple's $416.1 billion in total revenue in fiscal 2025. The iPhone segment brought in $209.5 billion.
Out of the $1.4 trillion in sales generated by the App Store, the ******* ysis Group study found 149 billion came from digital goods and services, while $1.1 trillion came from physical goods and services.
China accounted for the largest share of billings and sales at $562 billion, followed by the US at $453 billion, Europe at $184 billion, and ******* an at $52 billion.
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