By Stephen Nellis
SAN FRANCISCO, June 2 (Reuters) - Micron Technology's march toward a $1 trillion valuation is nothing if not dramatic: a year ago it was a little over $100 billion.
That surge, though, was not built on its famed frugality, but on a nearly too-late push from Nvidia that pulled the U.S. memory chipmaker into the center of the AI boom.
For decades, the Idaho-based company survived by building factories on a shoestring budget, adopting used equipment and avoiding cutting-edge bets. That discipline helped it endure brutal boom-bust cycles in memory chips and outlast rivals, leaving it one of three global suppliers alongside South Korea’s Samsung Electronics and SK Hynix.
But that approach of treating memory chips as a commodity clashed with Nvidia’s vision for AI.
SAN FRANCISCO, June 2 (Reuters) - Micron Technology's march toward a $1 trillion valuation is nothing if not dramatic: a year ago it was a little over $100 billion.
That surge, though, was not built on its famed frugality, but on a nearly too-late push from Nvidia that pulled the U.S. memory chipmaker into the center of the AI boom.
For decades, the Idaho-based company survived by building factories on a shoestring budget, adopting used equipment and avoiding cutting-edge bets. That discipline helped it endure brutal boom-bust cycles in memory chips and outlast rivals, leaving it one of three global suppliers alongside South Korea’s Samsung Electronics and SK Hynix.
But that approach of treating memory chips as a commodity clashed with Nvidia’s vision for AI.
2 days ago
