On September 10, 1-800-Flowers.com Inc. (NASDAQ:FLWS) reported fiscal 2026 results that read like a company still finding its footing after a hard year. Full year revenue fell 10.8% to $1.5 billion, and the fourth quarter alone dropped 12.9% to $293.1 million, as consumers stayed selective with discretionary spending on gifts and gourmet food. Buried under those declines, though, is a different story: inventory shrank, free cash flow improved by $55 million, and the company hit a two-year cost savings target a full year early. The question now is whether that discipline can outrun the sales slide.
1-800-Flowers spent fiscal 2026 tearing down the walls between its brands. Instead of separate teams running each brand in silos, the company shifted to functional teams built around marketing, merchandising, and the digital shopping experience, with one team now acting as store manager for every website. That shift already shows up in products: the floral business combined its florist-fulfilled and direct-ship merchandising teams, so the same popular arrangements are available either way, instead of competing against itself on one landing page. Harry & David rolled out a redesigned, mobile-first website with AI-powered search that is currently in A/B testing, and several low-traffic standalone sites were folded into harryanddavid.com to concentrate traffic rather than split it.
The financial discipline behind that reorganization is real. The company reached its $50 million cost savings run rate a full year ahead of schedule and has already lined up another $15 million to $20 million in savings for fiscal 2027, with the full benefit landing in fiscal 2028. That, combined with tighter working capital management, pushed free cash flow up $55 million year over year and cut inventory to $153 million from $177 million. Average order value rose 5.5%, third-party marketplace sales through Amazon, Walmart, and DoorDash are growing at double-to-triple-digit rates and are already contribution margin positive, and BloomNet grew 1.9% on the back of local delivery partnerships with apps like DoorDash and Instacart.
The rest of the story is bleaker. Total transactions fell 17.6% for the year, and the fourth quarter's decline was broad-based: consumer floral and gifts dropped 13.4% to $182.8 million as the company pulled back on promotional discounting, and gourmet foods and gift baskets fell 15.4% to $85.8 million, a decline made worse by the timing of Easter. Adjusted EBITDA for the year collapsed to $2.9 million from $29.2 million, and adjusted gross margin slipped 110 basis points to 38%. Even the fourth quarter's 34.7% gross margin leaned on a one-time $7 million tariff refund.
#fiscal
1-800-Flowers spent fiscal 2026 tearing down the walls between its brands. Instead of separate teams running each brand in silos, the company shifted to functional teams built around marketing, merchandising, and the digital shopping experience, with one team now acting as store manager for every website. That shift already shows up in products: the floral business combined its florist-fulfilled and direct-ship merchandising teams, so the same popular arrangements are available either way, instead of competing against itself on one landing page. Harry & David rolled out a redesigned, mobile-first website with AI-powered search that is currently in A/B testing, and several low-traffic standalone sites were folded into harryanddavid.com to concentrate traffic rather than split it.
The financial discipline behind that reorganization is real. The company reached its $50 million cost savings run rate a full year ahead of schedule and has already lined up another $15 million to $20 million in savings for fiscal 2027, with the full benefit landing in fiscal 2028. That, combined with tighter working capital management, pushed free cash flow up $55 million year over year and cut inventory to $153 million from $177 million. Average order value rose 5.5%, third-party marketplace sales through Amazon, Walmart, and DoorDash are growing at double-to-triple-digit rates and are already contribution margin positive, and BloomNet grew 1.9% on the back of local delivery partnerships with apps like DoorDash and Instacart.
The rest of the story is bleaker. Total transactions fell 17.6% for the year, and the fourth quarter's decline was broad-based: consumer floral and gifts dropped 13.4% to $182.8 million as the company pulled back on promotional discounting, and gourmet foods and gift baskets fell 15.4% to $85.8 million, a decline made worse by the timing of Easter. Adjusted EBITDA for the year collapsed to $2.9 million from $29.2 million, and adjusted gross margin slipped 110 basis points to 38%. Even the fourth quarter's 34.7% gross margin leaned on a one-time $7 million tariff refund.
#fiscal
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