SZA and Vans are inviting the public to step into the world of the soon-to-launch, and aptly named, Vansza collection with an elaborate New York Fashion Week experience.
While the collection doesn't launch until Oct. 22, the Vansza activation will open its doors at 260 Bowery significantly sooner. Visitors will have the chance to take in the unique experience starting Sept. 10 at 2 p.m. local time. Following an 8 p.m. shutdown that night, the Vansza world will restart on Sept. 11 at 12 p.m. local time before wrapping for good at 4 p.m.
In a statement shared with Complex, SZA teased the forthcoming collection, which features footwear and apparel, as "a reflection" of how she lives and what inspires her on a daily basis.
COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess.
"I wanted to create pieces that feel comfortable, functional, and expressive, whether you're on a trail, in the city, or discovering something new about yourself," the seven-time Grammy winner said. "Working with Vans gave me the freedom to explore ideas rooted in creativity, curiosity, and play, and my hope is that people feel inspired to step outside their comfort zone, trust their instincts, and have fun making something uniquely their own."
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While the collection doesn't launch until Oct. 22, the Vansza activation will open its doors at 260 Bowery significantly sooner. Visitors will have the chance to take in the unique experience starting Sept. 10 at 2 p.m. local time. Following an 8 p.m. shutdown that night, the Vansza world will restart on Sept. 11 at 12 p.m. local time before wrapping for good at 4 p.m.
In a statement shared with Complex, SZA teased the forthcoming collection, which features footwear and apparel, as "a reflection" of how she lives and what inspires her on a daily basis.
COMPLEX SHOP: Shop the brands you love, anytime and anywhere. Uncover what's next. Buy. Collect. Obsess.
"I wanted to create pieces that feel comfortable, functional, and expressive, whether you're on a trail, in the city, or discovering something new about yourself," the seven-time Grammy winner said. "Working with Vans gave me the freedom to explore ideas rooted in creativity, curiosity, and play, and my hope is that people feel inspired to step outside their comfort zone, trust their instincts, and have fun making something uniquely their own."
#time
2 months ago
