Tina Knowles is starring in her first solo fashion campaign at 72, fronting the relaunch of American luxury label St. John under Humberto Leon.
Tina Knowles has spent decades dressing other people. At 72, she has finally been asked to stand in front of the camera herself.
Vanity Fair reported that Knowles is fronting the creative relaunch of St. John, the American luxury house founded in California in the 1960s, in what amounts to her first-ever solo fashion campaign.
The move is overseen by the label's new creative director, Humberto Leon, who co-founded Opening Ceremony and previously shared creative duties at Kenzo alongside Carol Lim.
The timing is worth pausing on. Knowles established the family's presence in fashion long before either of her daughters, Beyoncé Giselle Knowles-Carter and Solange Knowles, became style figures in their own right, working as stylist, costume designer and creative force behind Destiny's Child.
#tina #american #leon
Tina Knowles has spent decades dressing other people. At 72, she has finally been asked to stand in front of the camera herself.
Vanity Fair reported that Knowles is fronting the creative relaunch of St. John, the American luxury house founded in California in the 1960s, in what amounts to her first-ever solo fashion campaign.
The move is overseen by the label's new creative director, Humberto Leon, who co-founded Opening Ceremony and previously shared creative duties at Kenzo alongside Carol Lim.
The timing is worth pausing on. Knowles established the family's presence in fashion long before either of her daughters, Beyoncé Giselle Knowles-Carter and Solange Knowles, became style figures in their own right, working as stylist, costume designer and creative force behind Destiny's Child.
#tina #american #leon
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