Liverpool have agreed a new five-year, £300m shirt sponsorship deal with Turkish Airlines for the start of next season.
The agreement, which the club believes is the most valuable in Premier League history, ends a 17-year front-of-the-shirt partnership with British multinational bank Standard Chartered.
Reports indicate the deal, which will come into effect on 1 June 2027, is worth more than £60m a season, believed to be a similar sum to Man Utd's current deal with Snapdragon.
Turkish Airlines branding will be on the front of Liverpool men's, women's and academy match shirts. Prior to Standard Chartered, front-of-the-shirt sponsors for Liverpool included Carlsberg, Candy and Crown Paints.
"The front of the Liverpool shirt holds a special place in the history of our club," Ben Latty, Liverpool's chief commercial officer, said.
#turkish
The agreement, which the club believes is the most valuable in Premier League history, ends a 17-year front-of-the-shirt partnership with British multinational bank Standard Chartered.
Reports indicate the deal, which will come into effect on 1 June 2027, is worth more than £60m a season, believed to be a similar sum to Man Utd's current deal with Snapdragon.
Turkish Airlines branding will be on the front of Liverpool men's, women's and academy match shirts. Prior to Standard Chartered, front-of-the-shirt sponsors for Liverpool included Carlsberg, Candy and Crown Paints.
"The front of the Liverpool shirt holds a special place in the history of our club," Ben Latty, Liverpool's chief commercial officer, said.
#turkish
2 months ago
