Population is the most seductive number in business. It looks like a customer list before anyone has spent a dollar.
For most of the past 15 years, that logic decided where American technology companies planted flags. Find the countries with the most people and the youngest median age, arrive early, and wait for incomes to catch up to the app.
The playbook worked in India. It worked in Brazil. It turned Southeast Asia into a decade-long trench war between well-funded rivals.
Nigeria was supposed to be next in that sequence. It has more people than Russia and ****** an combined, a median age under 20, and in Lagos, a commercial capital where traffic is bad enough that paying for a ride is less of a luxury than a survival tax.
I have watched that thesis get pasted into investor decks for a decade, usually with a map and an arrow. This week it ran into an income statement, and the income statement won.
#income #american
For most of the past 15 years, that logic decided where American technology companies planted flags. Find the countries with the most people and the youngest median age, arrive early, and wait for incomes to catch up to the app.
The playbook worked in India. It worked in Brazil. It turned Southeast Asia into a decade-long trench war between well-funded rivals.
Nigeria was supposed to be next in that sequence. It has more people than Russia and ****** an combined, a median age under 20, and in Lagos, a commercial capital where traffic is bad enough that paying for a ride is less of a luxury than a survival tax.
I have watched that thesis get pasted into investor decks for a decade, usually with a map and an arrow. This week it ran into an income statement, and the income statement won.
#income #american
7 days ago
