Coca-Cola (KO) has spent nearly a century tying itself to Christmas.
Its decades of Santa advertising, starting in the 1930s, helped popularize and cement the jolly, red-suited Santa Claus most people picture today.
That connection sells a lot of soda every December.
Now the beverage giant wants a second holiday to call its own, and it is handing the job to Fanta.
The plan runs deeper than a seasonal ad. Fanta is building its own cast of Halloween characters and rolling them out worldwide.
#cola #halloween #spent
Its decades of Santa advertising, starting in the 1930s, helped popularize and cement the jolly, red-suited Santa Claus most people picture today.
That connection sells a lot of soda every December.
Now the beverage giant wants a second holiday to call its own, and it is handing the job to Fanta.
The plan runs deeper than a seasonal ad. Fanta is building its own cast of Halloween characters and rolling them out worldwide.
#cola #halloween #spent
2 months ago
