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Constellation Brands will invest $100 million over five years to boost U.S. farmer profitability in states that produce hops, barley and other ingredients in the Modelo and Corona maker's beers.
The investment will include additional purchases from farmers in Idaho, Montana and North Dakota, plus initiatives to improve market access and economic resiliency.
The beer maker will also establish a farmer-led advisory committee that will provide insight on how the investments can best support growers in the company's agricultural supply chain.
The farm economy is facing a "generational downturn," according to the American Farm Bureau Federation, as increased production costs and sustained weather challenges strain financials.
#farmer
Constellation Brands will invest $100 million over five years to boost U.S. farmer profitability in states that produce hops, barley and other ingredients in the Modelo and Corona maker's beers.
The investment will include additional purchases from farmers in Idaho, Montana and North Dakota, plus initiatives to improve market access and economic resiliency.
The beer maker will also establish a farmer-led advisory committee that will provide insight on how the investments can best support growers in the company's agricultural supply chain.
The farm economy is facing a "generational downturn," according to the American Farm Bureau Federation, as increased production costs and sustained weather challenges strain financials.
#farmer
2 months ago
