Have you ever imagined your team having a shirt with ONE THOUSAND sponsors?
That was the solution found by Peru's Club Deportivo Municipal to fund the season after being relegated to the Copa Peru, a tournament equivalent to the Fourth Division.
The campaign "Los Mil Sponsors del Muni" ("The Thousand Sponsors of Muni," in Portuguese) was launched in January. And it was a huge success.
It took just three months for a large part of the one thousand small ****** es to be sold for 200 Peruvian soles each (around R$ 300).
"An initiative that challenges conventional sports marketing, with a new sponsorship program. One thousand ****** es available for businesses and ventures at affordable prices, an innovation through which, together, we add up the amount needed to take the club back to the place it deserves," the club said at the time of the initiative's launch.
#copa
That was the solution found by Peru's Club Deportivo Municipal to fund the season after being relegated to the Copa Peru, a tournament equivalent to the Fourth Division.
The campaign "Los Mil Sponsors del Muni" ("The Thousand Sponsors of Muni," in Portuguese) was launched in January. And it was a huge success.
It took just three months for a large part of the one thousand small ****** es to be sold for 200 Peruvian soles each (around R$ 300).
"An initiative that challenges conventional sports marketing, with a new sponsorship program. One thousand ****** es available for businesses and ventures at affordable prices, an innovation through which, together, we add up the amount needed to take the club back to the place it deserves," the club said at the time of the initiative's launch.
#copa
3 months ago
