Prime Video’s first season as a NASCAR Cup Series broadcast partner appears to be gaining momentum as the streaming service heads into its final race of the year this weekend at San Diego’s Naval Base Coronado.
According to viewership data released by Prime Video following Sunday’s race at Pocono Raceway, NASCAR on Prime is averaging 2.29 million viewers through its first four Cup Series broadcasts of 2026. That figure represents a 5% increase compared to the comparable four-race average on Prime Video from a year ago.
The numbers are particularly notable given the challenges Prime has faced during its inaugural NASCAR season. Three of Prime Video’s first four NASCAR broadcasts were impacted by weather-related schedule changes, including Sunday’s race at Pocono, which was moved up by two hours because of forecasted thunderstorms.
Even with those disruptions, Prime enters its final race weekend of the season showing growth across several key audience categories.
The biggest takeaway from the latest viewership report is the overall season average.
According to viewership data released by Prime Video following Sunday’s race at Pocono Raceway, NASCAR on Prime is averaging 2.29 million viewers through its first four Cup Series broadcasts of 2026. That figure represents a 5% increase compared to the comparable four-race average on Prime Video from a year ago.
The numbers are particularly notable given the challenges Prime has faced during its inaugural NASCAR season. Three of Prime Video’s first four NASCAR broadcasts were impacted by weather-related schedule changes, including Sunday’s race at Pocono, which was moved up by two hours because of forecasted thunderstorms.
Even with those disruptions, Prime enters its final race weekend of the season showing growth across several key audience categories.
The biggest takeaway from the latest viewership report is the overall season average.
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