By Katie Paul
LONDON, June 3 (Reuters) - Meta Platforms on Wednesday unveiled an artificial intelligence agent aimed at helping businesses carry out day-to-day operations, positioning the social media giant as a player in the enterprise AI market.
Announced at the company's WhatsApp-focused Conversations conference in London, the new product expands on existing business messaging services by enabling "agentic" capabilities in which the ******* istant can take actions like booking calendar appointments and closing sales on behalf of businesses.
The company said more than 1 million businesses were already using earlier chatbot versions of such agents on WhatsApp and Messenger. The new version will be added to Instagram as well and rolled out globally to businesses of all sizes.
The move hints at Meta's ambitions to compete with rivals like OpenAI, Anthropic and Alphabet's Google in the market for enterprise applications of its AI tools, leveraging the reach of its WhatsApp, Instagram and Facebook apps.
LONDON, June 3 (Reuters) - Meta Platforms on Wednesday unveiled an artificial intelligence agent aimed at helping businesses carry out day-to-day operations, positioning the social media giant as a player in the enterprise AI market.
Announced at the company's WhatsApp-focused Conversations conference in London, the new product expands on existing business messaging services by enabling "agentic" capabilities in which the ******* istant can take actions like booking calendar appointments and closing sales on behalf of businesses.
The company said more than 1 million businesses were already using earlier chatbot versions of such agents on WhatsApp and Messenger. The new version will be added to Instagram as well and rolled out globally to businesses of all sizes.
The move hints at Meta's ambitions to compete with rivals like OpenAI, Anthropic and Alphabet's Google in the market for enterprise applications of its AI tools, leveraging the reach of its WhatsApp, Instagram and Facebook apps.
6 hours ago
