Monday marked the beginning of Pride Month. This year marks the 27th annual national recognition of June as a period to commemorate the Stonewall Uprising of 1969. It’s easily considered the most controversial month-long community observance in the United States, where it’s not universally recognized by all citizens, states, local communities and politicians.
An interesting wrinkle over the last decade has been sports leagues and teams embracing the month-long commemoration. In turn, that has led to increased controversy and outcry, especially on social media. Yet despite the criticism and backlash, leagues and teams continue to mark the start of Pride Month with social posts, logo swaps, promotional messaging, and planned events. But as much as sports teams embrace the moment, sports radio stations around the country, however, generally do not.
It’s an interesting paradox that exists between sports teams and their local sports radio brands. Sports radio stations always tend to support team causes and aim to own a small piece of every team promotion or community initiative. This can range from watch parties to charity drives throughout the year.
Yet, using the example of recognizing Pride Month, it’s often more oil and water between the two.
To be fair, the decision to recognize is a difficult one depending on the market audience a station serves. It’s a decision that often extends beyond programming, promotions, and sales. Yet, most leagues and teams continue plan for June 1 to recognize the month in some fashion, while sports radio stations remain silent. Why?
An interesting wrinkle over the last decade has been sports leagues and teams embracing the month-long commemoration. In turn, that has led to increased controversy and outcry, especially on social media. Yet despite the criticism and backlash, leagues and teams continue to mark the start of Pride Month with social posts, logo swaps, promotional messaging, and planned events. But as much as sports teams embrace the moment, sports radio stations around the country, however, generally do not.
It’s an interesting paradox that exists between sports teams and their local sports radio brands. Sports radio stations always tend to support team causes and aim to own a small piece of every team promotion or community initiative. This can range from watch parties to charity drives throughout the year.
Yet, using the example of recognizing Pride Month, it’s often more oil and water between the two.
To be fair, the decision to recognize is a difficult one depending on the market audience a station serves. It’s a decision that often extends beyond programming, promotions, and sales. Yet, most leagues and teams continue plan for June 1 to recognize the month in some fashion, while sports radio stations remain silent. Why?
3 days ago
