At the Cascale annual meeting in Athens on Wednesday, Asif Khan, executive director of supply chain and sustainability at Mondetta, acknowledged the central conflict undercutting fashion's green ambitions: while sustainability demands a long-term sourcing strategy, brands rely entirely on the ability to pivot at a moment's notice.
It's a commercial reality that constrains companies such as his, Khan admitted. Navigating a volatile environment shaped by fast-changing consumer demands, evolving trends and geopolitical instability, brands are unable to offer the multi-year purchasing guarantees that factories need to justify significant capital investments, he said.
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