Chanel shoppers are known to be a discerning bunch, but artist Tom Sachs has created an unauthorized replica of the luxury house's sought-after Paris boutique in lower Manhattan.
Located in Sachs' studio at 245 Centre Street, the phony Chanel store has a sign with 31 Rue Cambon on its front door, and a black Chanel-esque ensemble in one street-front window and a red one in the other. During a pass-by Monday night, the studio's security grates were down and a sign on the front door read, "NOTICE BY ENTERING YOU ARE TO BE RECORDED."
Media requests to Sachs were unreturned.
Although Sachs' outpost has a sign with what looks like a handwritten version of Chanel's proprietary interlocked "CC" monogram, the designer label has not been involved in the project in any way. A Chanel spokesperson said Thursday, "Chanel is not involved in this project, and we did not participate in its conception or development. This is not part of the cultural [programs] that Chanel supports around the world and has no affiliation with Chanel."
Scheduled to open Friday and to run through Oct. 10, Sachs' store will have highly limited access — with hours set for 6 p.m. to 8 p.m. on Thursdays and Fridays, and 1 p.m. to 6 p.m. on Saturdays. The artist's body of work includes jabs at consumerism, materialism, logomania and high-low dressing. His Centre Street studio's new faux Chanel outpost is prismatic in a few ways, including the fact that his ****** e is a short walk to Canal Street where counterfeit goods are sold in abundance.
Sachs' faux boutique coincides with the $20 billion Chanel's accelerating growth and shoppers' fervor for fashion artistic director Matthieu Blazy's designs. Chanel hauls have gone viral, thanks to influencers like Elle Ferguson, who posted in March about traveling 30 hours to get the other Chanel bag of the season — the maxi flap bag in shearling. (She already had scored the mini rectangular bag in gold.) TikTokers like Mikayla Nogueira are sharing their much-coveted loot too with followers.
Asked about the potential impact of Sachs' project on Chanel, Luca Solca, global luxury goods ****** yst at Bernstein, said Thursday, "Imitation is the best form of flattery. This seems to confirm how powerful Chanel has grown into our collective perception."
The New York-based Sachs focuses on recreating modern icons with everyday objects like plywood, including Le Corbusier's 1952 Unite d'Habitation with foam core and a glue gun or variations of NASA's ****** ecraft like the Lunar Module. His unyielding tongue-in-cheek career narrative touches on craftsmanship, luxury and nihilism.
In 1998, his notoriety or fame rose with the creation of a Chanel-type guillotine. Along with Chanel, Sachs has also taken aim at Hermès with his art projects including his 2006 Tiffany Value Meal — a riff on McDonalds' "Happy Meal" in Tiffany & Co's signature blue with what appeared to be the company's logo. The New Yorker also dreamed up a Prada toilet and a
Located in Sachs' studio at 245 Centre Street, the phony Chanel store has a sign with 31 Rue Cambon on its front door, and a black Chanel-esque ensemble in one street-front window and a red one in the other. During a pass-by Monday night, the studio's security grates were down and a sign on the front door read, "NOTICE BY ENTERING YOU ARE TO BE RECORDED."
Media requests to Sachs were unreturned.
Although Sachs' outpost has a sign with what looks like a handwritten version of Chanel's proprietary interlocked "CC" monogram, the designer label has not been involved in the project in any way. A Chanel spokesperson said Thursday, "Chanel is not involved in this project, and we did not participate in its conception or development. This is not part of the cultural [programs] that Chanel supports around the world and has no affiliation with Chanel."
Scheduled to open Friday and to run through Oct. 10, Sachs' store will have highly limited access — with hours set for 6 p.m. to 8 p.m. on Thursdays and Fridays, and 1 p.m. to 6 p.m. on Saturdays. The artist's body of work includes jabs at consumerism, materialism, logomania and high-low dressing. His Centre Street studio's new faux Chanel outpost is prismatic in a few ways, including the fact that his ****** e is a short walk to Canal Street where counterfeit goods are sold in abundance.
Sachs' faux boutique coincides with the $20 billion Chanel's accelerating growth and shoppers' fervor for fashion artistic director Matthieu Blazy's designs. Chanel hauls have gone viral, thanks to influencers like Elle Ferguson, who posted in March about traveling 30 hours to get the other Chanel bag of the season — the maxi flap bag in shearling. (She already had scored the mini rectangular bag in gold.) TikTokers like Mikayla Nogueira are sharing their much-coveted loot too with followers.
Asked about the potential impact of Sachs' project on Chanel, Luca Solca, global luxury goods ****** yst at Bernstein, said Thursday, "Imitation is the best form of flattery. This seems to confirm how powerful Chanel has grown into our collective perception."
The New York-based Sachs focuses on recreating modern icons with everyday objects like plywood, including Le Corbusier's 1952 Unite d'Habitation with foam core and a glue gun or variations of NASA's ****** ecraft like the Lunar Module. His unyielding tongue-in-cheek career narrative touches on craftsmanship, luxury and nihilism.
In 1998, his notoriety or fame rose with the creation of a Chanel-type guillotine. Along with Chanel, Sachs has also taken aim at Hermès with his art projects including his 2006 Tiffany Value Meal — a riff on McDonalds' "Happy Meal" in Tiffany & Co's signature blue with what appeared to be the company's logo. The New Yorker also dreamed up a Prada toilet and a
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