Tina Knowles has shown she is a woman of many hats, and she's doubling down, starring in her first solo luxury fashion campaign.
The businesswoman, designer and mother of both Beyoncé and Solange Knowles made her luxury fashion campaign debut in American luxury heritage house St. John by Humberto Leon Fall 2026 capsule collection, released Sept. 10. The collection is now available at stjohnsknits.com
The collection serves as the inaugural campaign by Leon the brand's newly appointed creative director. He is the co-founder of the fashion brand Opening Ceremony and former co-creative director of Kenzo.
"St. John is a brand that exemplifies American luxury, and its unique perspective shaped the way I looked at fashion. I was always drawn to the mother-daughter bond at its core, and its iconic marketing which paired Marie Gray's dedication to knitwear with her daughter Kelly's edge. Today, that legacy is reflected not only in its excellence in design, but in the way its clothes make women of all generations feel. It's been thrilling to dive into St. John's incredible history, and I look forward to taking it to new and unexpected places," Leon said in a statement.
For the campaign, Knowles shows off her sense of style as she poses in various pieces from the collection, which features reimagined knitwear, capri pants, archival jewelry and more.

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