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Transitioned from a brand-centric to a function-based organization to create clear accountability across marketing, merchandising, and digital experience teams.
Achieved the original $50 million two-year cost savings target within one year by improving marketing efficiency and streamlining internal operations.
Prioritized revenue contribution margin over top-line growth in fiscal 2026, intentionally reducing marketing spend that did not meet incrementality or profitability thresholds.
Consolidated the digital ecosystem by moving low-traffic standalone websites into categories within flagship platforms like Harry & David to leverage scale and improve efficiency.
#achieved
Transitioned from a brand-centric to a function-based organization to create clear accountability across marketing, merchandising, and digital experience teams.
Achieved the original $50 million two-year cost savings target within one year by improving marketing efficiency and streamlining internal operations.
Prioritized revenue contribution margin over top-line growth in fiscal 2026, intentionally reducing marketing spend that did not meet incrementality or profitability thresholds.
Consolidated the digital ecosystem by moving low-traffic standalone websites into categories within flagship platforms like Harry & David to leverage scale and improve efficiency.
#achieved
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