Turkish Airlines will become Liverpool's new front-of-shirt sponsor from the start of the 2027/28 season, the Premier League giants announced on Tuesday.
No fee was disclosed by the club, but the BBC reported that the five-year deal was worth £300 million ($406 million) in total.
A contract worth more than £60 million a season, would represent an increase on the current £50 million-per-season deal with retail bank Standard Chartered, who have been the Reds' front-of-shirt sponsor since 2010.
Liverpool's new deal is believed to be the most lucrative purely front-of-shirt agreement in Premier League history, with **** nal and Manchester City's agreements with Emirates and Etihad Airways respectively also involving stadium naming rights.
By contrast, six-time European champions Liverpool's home ground is still solely known by its original name of Anfield.
#million #front #sponsor #worth
No fee was disclosed by the club, but the BBC reported that the five-year deal was worth £300 million ($406 million) in total.
A contract worth more than £60 million a season, would represent an increase on the current £50 million-per-season deal with retail bank Standard Chartered, who have been the Reds' front-of-shirt sponsor since 2010.
Liverpool's new deal is believed to be the most lucrative purely front-of-shirt agreement in Premier League history, with **** nal and Manchester City's agreements with Emirates and Etihad Airways respectively also involving stadium naming rights.
By contrast, six-time European champions Liverpool's home ground is still solely known by its original name of Anfield.
#million #front #sponsor #worth
4 days ago
