Apple Inc. (NASDAQ:AAPL) raised the price of Apple TV in the U.S. to $14.99 a month from $12.99 and increased the individual Apple One bundle to $21.95 a month from $19.95, CNBC reported.
Apple TV launched in 2019 at $4.99 a month and has since added significant content, including the film "F1" and a fourth season of "Ted Lasso." The move follows a $1-a-month increase to Apple Music in July, which Apple attributed to licensing costs. Apple reported $30.7 billion in services revenue for its fiscal third quarter, up 12% year over year. The segment's gross margin fell more than a percentage point sequentially, which the company blamed on product mix and foreign exchange headwinds.
The higher price shows a genuinely larger content library, not just a margin grab. Apple TV launched with limited programming at $4.99 a month. It now includes award-winning originals like "Severance" and blockbuster films like "F1" and gives Apple a stronger case that the price increase tracks real value added rather than outpacing what subscribers get.
Apple Inc. (NASDAQ:AAPL) is raising prices in step with the rest of the industry, not standing out as an outlier. Netflix, Hulu, Disney+, and Peacock have all raised their own prices recently, reducing the competitive and reputational risk that price-sensitive subscribers abandon Apple TV specifically for a cheaper alternative.
Services remains a genuine growth engine with real momentum behind it. Revenue in the segment grew 12% to $30.7 billion in the fiscal third quarter, and price increases across Apple TV, Apple Music, and Apple One bundles all flow directly into that high-margin, recurring revenue line, reinforcing one of Apple's most valuable businesses beyond hardware sales.
#Margin #aapl #Services
Apple TV launched in 2019 at $4.99 a month and has since added significant content, including the film "F1" and a fourth season of "Ted Lasso." The move follows a $1-a-month increase to Apple Music in July, which Apple attributed to licensing costs. Apple reported $30.7 billion in services revenue for its fiscal third quarter, up 12% year over year. The segment's gross margin fell more than a percentage point sequentially, which the company blamed on product mix and foreign exchange headwinds.
The higher price shows a genuinely larger content library, not just a margin grab. Apple TV launched with limited programming at $4.99 a month. It now includes award-winning originals like "Severance" and blockbuster films like "F1" and gives Apple a stronger case that the price increase tracks real value added rather than outpacing what subscribers get.
Apple Inc. (NASDAQ:AAPL) is raising prices in step with the rest of the industry, not standing out as an outlier. Netflix, Hulu, Disney+, and Peacock have all raised their own prices recently, reducing the competitive and reputational risk that price-sensitive subscribers abandon Apple TV specifically for a cheaper alternative.
Services remains a genuine growth engine with real momentum behind it. Revenue in the segment grew 12% to $30.7 billion in the fiscal third quarter, and price increases across Apple TV, Apple Music, and Apple One bundles all flow directly into that high-margin, recurring revenue line, reinforcing one of Apple's most valuable businesses beyond hardware sales.
#Margin #aapl #Services
19 hours ago
