Turkish Airlines will become Liverpool's front-of-shirt sponsor from the start of the 2027-28 season in a £300m deal.
The five-year contract is worth in excess of £60m a season, an increase on the current £50m-per-season deal with Standard Chartered, which has been the club's main partner since 2010 and is the existing front-of-shirt sponsor.
Liverpool believe the agreement with Turkish Airlines is the the most valuable front-of-shirt-only commercial deal in Premier League history.
Both ***** nal and Manchester City have deals with Emirates and Etihad Airways respectively, but those also involve stadium naming rights.
In February, Liverpool announced record revenues of more than £700m for the most recent financial year and were the highest-placed Premier League club in the Deloitte Football Money League.
#league #front #season #airlines
The five-year contract is worth in excess of £60m a season, an increase on the current £50m-per-season deal with Standard Chartered, which has been the club's main partner since 2010 and is the existing front-of-shirt sponsor.
Liverpool believe the agreement with Turkish Airlines is the the most valuable front-of-shirt-only commercial deal in Premier League history.
Both ***** nal and Manchester City have deals with Emirates and Etihad Airways respectively, but those also involve stadium naming rights.
In February, Liverpool announced record revenues of more than £700m for the most recent financial year and were the highest-placed Premier League club in the Deloitte Football Money League.
#league #front #season #airlines
2 days ago
