By Gilles Guillaume
PARIS, Sept 7 (Reuters) - Premium German car brand Audi on Monday introduced a new compact electric vehicle to boost its presence at the smaller end of the European market, where Chinese automakers are launching more affordable models, and help revive its global sales.
Sales at Audi, a unit of Volkswagen, have fallen for two consecutive years and slid 7% in the first half of 2026 as fierce competition in China and U.S. tariffs hit demand.
"In Europe, we need compact and efficient cars for the future," Audi CEO Gernot Doellner told Reuters in a two-century-old industrial building in the heart of Paris where the new A2 e-tron was revealed to the press.
"Premium cannot just mean more — more power, more resources — it has to mean using resources more intelligently."
#reuters #premium #mean
PARIS, Sept 7 (Reuters) - Premium German car brand Audi on Monday introduced a new compact electric vehicle to boost its presence at the smaller end of the European market, where Chinese automakers are launching more affordable models, and help revive its global sales.
Sales at Audi, a unit of Volkswagen, have fallen for two consecutive years and slid 7% in the first half of 2026 as fierce competition in China and U.S. tariffs hit demand.
"In Europe, we need compact and efficient cars for the future," Audi CEO Gernot Doellner told Reuters in a two-century-old industrial building in the heart of Paris where the new A2 e-tron was revealed to the press.
"Premium cannot just mean more — more power, more resources — it has to mean using resources more intelligently."
#reuters #premium #mean
2 months ago
