Few retail chains that filled malls in the 1980s and 1990s still exist today.
Teenage me could have shopped at Chess King for shiny shirts, visited Gadzooks for baggy pants, or gone a little classier and purchased dressier clothes at Structure. All of those chains were fairly, if not very, popular for a minute, and none of them exist now.
Former Tory Burch Chief Client Officer Francesca Danzi told Forbes that it's a major challenge for a brand to remain relevant across decades.
"Enhancing retail experience is key and goes beyond adding omnichannel capabilities that boost convenience. We are witnessing the rise of experiential retail that is reshaping the store of the future," she said.
Danzi does not see the so-called retail apocalypse as a crisis where stores are closing, but as an opportunity to right-size store portfolios.
#danzi #chains #store
Teenage me could have shopped at Chess King for shiny shirts, visited Gadzooks for baggy pants, or gone a little classier and purchased dressier clothes at Structure. All of those chains were fairly, if not very, popular for a minute, and none of them exist now.
Former Tory Burch Chief Client Officer Francesca Danzi told Forbes that it's a major challenge for a brand to remain relevant across decades.
"Enhancing retail experience is key and goes beyond adding omnichannel capabilities that boost convenience. We are witnessing the rise of experiential retail that is reshaping the store of the future," she said.
Danzi does not see the so-called retail apocalypse as a crisis where stores are closing, but as an opportunity to right-size store portfolios.
#danzi #chains #store
5 days ago
