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Coca-Cola (NYSE: KO) is one of the best-known companies in the world, thanks to its namesake beverage brand, so it needs little introduction. However, what's most impressive right now is the stock's performance. It is up 28% over the past year, as of this writing. The average consumer staples stock is only up 5% over that span. Even the S&P 500 index (SNPINDEX: ^GSPC) is "only" up 20%. After a run like that, is Coca-Cola a buy, hold, or sell?
Coca-Cola is a well-run business. It is one of the world's largest consumer staples companies. It is globally diversified and has industry-leading capabilities in distribution, marketing, and innovation. The company's fundamental strength is evident in its status as a Dividend King, with 64 consecutive annual dividend increases. The only consumer staples peer with a better record is Procter & Gamble (NYSE: PG), but P&G doesn't make food. So, Coca-Cola is the food company with the best dividend record.
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If you want to own industry-leading businesses, Coca-Cola should be on your short list. And, with an above-market yield of 2.4%, you could easily justify adding it to your portfolio. That's particularly true given recent results, with organic revenue growth of 6% in the second quarter of 2026, even as consumers tighten their belts. In fact, Coca-Cola raised its full-year guidance despite the broader food industry's struggles.
Certainly, if you have owned Coca-Cola for years, selling it right when it is performing so well as a business probably isn't something you should be considering. Unless, of course, the stock's valuation was running ahead of its historical norms. But that's not the case.

#staples
2 months ago

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