Americans have become value-driven when it comes to what goes into their shopping carts at grocery chains.
"Consumers aren't necessarily buying less. They're becoming more strategic. With 75% indicating that they're stressed about grocery bills (up from 73% last year), it makes sense that shoppers are looking for ways to maximize value from every trip," according to Algolia's The state of grocery shopping: inflation.
The survey showed that many consumers, but not a majority, have been willing to trade down.
Forty-two percent (42%) have switched to private labels to save money (up from 40% last year).
Thirty-six percent (36%) have traded their favorite brands for cheaper alternatives.
#grocery #consumers #value #year
"Consumers aren't necessarily buying less. They're becoming more strategic. With 75% indicating that they're stressed about grocery bills (up from 73% last year), it makes sense that shoppers are looking for ways to maximize value from every trip," according to Algolia's The state of grocery shopping: inflation.
The survey showed that many consumers, but not a majority, have been willing to trade down.
Forty-two percent (42%) have switched to private labels to save money (up from 40% last year).
Thirty-six percent (36%) have traded their favorite brands for cheaper alternatives.
#grocery #consumers #value #year
3 days ago
